55
NPS
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Shimano
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About Shimano's Brand
International manufacturer and distributor of cycling and fishing equipment and accessories.
Brand at a Glance
86%
Customer Loyalty
4.1/5
Product Quality
4.1/5
Pricing
3.8/5
Customer Service
Shimano NPS
Shimano's Net Promoter Score (NPS) is a 55 with 71% Promoters, 13% Passives, and 16% Detractors. Net Promoter Score tracks whether Shimano's customers would recommend using the product based on a scale of -100 to 100.
Shimano Overall NPS
| 71% | Promoters |
|---|---|
| 13% | Passives |
| 16% | Detractors |
Shimano NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 71 | Oct 2022 | 71 |
Nov 2022 72 | Nov 2022 | 72 |
Dec 2022 75 | Dec 2022 | 75 |
Feb 2023 74 | Feb 2023 | 74 |
Mar 2023 75 | Mar 2023 | 75 |
Apr 2023 68 | Apr 2023 | 68 |
Jun 2023 62 | Jun 2023 | 62 |
Mar 2024 55 | Mar 2024 | 55 |
Apr 2024 57 | Apr 2024 | 57 |
Jun 2024 58 | Jun 2024 | 58 |
Jul 2024 60 | Jul 2024 | 60 |
Jan 2025 53 | Jan 2025 | 53 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Shimano NPS by Gender
Shimano's NPS was rated 34 by both Female and Male customers on Comparably.
Male
34
Shimano's NPS was rated 34 by Male customers on Comparably.
56%
Promoters
22%
Passives
22%
Detractors
Female
34
Shimano's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Shimano NPS by Ethnicity
Shimano's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Shimano NPS by Age
Shimano's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Shimano NPS by Usage
Shimano's NPS was rated 34 points by customers who have used Shimano's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 34 | Over 10 Years | 34 |
Shimano Customer Reviews
Out of the 3 Shimano customer reviews 1 was positive and 2 were constructive. Shimano customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Shimano Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Shimano users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Shimano Customer Loyalty Score by Gender
Female customers rated Shimano's Customer Loyalty score 30% higher than Male customers.
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Male
70%
Yes
Female
100%
Yes
Shimano Customer Loyalty Score by Ethnicity
Shimano's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Shimano.
64
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
Shimano Customer Loyalty Score by Age
Shimano's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Shimano.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 40% | 26-30 | 40% |
31-35 100% | 31-35 | 100% |
Shimano Customer Loyalty Score by Usage
Shimano's Customer Loyalty score was rated 85% by customers who have used Shimano's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Shimano Product Quality
4.1/5
Shimano has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Shimano Product Information
Shimano’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- https://shimano.com
- Company Size
- 10,000+ Employees
Industry
Tech
Travel
Quick Insights into Shimano Product Quality
Shimano's Product Quality score was rated highest by customers ages 31-35, and rated lowest by Caucasian customers.
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Ranked Shimano Product Quality the Highest
Ranked Shimano Product Quality the Lowest
Shimano Product Quality Score by Gender
Male customers rated Shimano's Product Quality score 0.7 stars higher than Female customers.
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Male
4.2/5
Female
3.5/5
Shimano Product Quality Score by Ethnicity
Shimano's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Shimano.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Shimano Product Quality Score by Age
Shimano's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Shimano.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
31-35 5 | 31-35 | 5 |
Shimano Product Quality Score by Usage
Shimano's Product Quality score was rated 3.8 stars by customers who have used Shimano's products/services for Over 10 Years.
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Shimano Pricing
Shimano ROI & Value For Money
4.1/5
Shimano has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Quick Insights into Shimano ROI
Shimano's ROI score was rated highest by customers ages 31-35, and rated lowest by Female customers.
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Ranked Shimano ROI the Highest
Ranked Shimano ROI the Lowest
Shimano ROI Score by Gender
Male customers rated Shimano's ROI score 1 stars higher than Female customers.
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Male
4/5
Female
3/5
Shimano ROI Score by Ethnicity
Shimano's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Shimano.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Shimano ROI Score by Age
Shimano's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Shimano.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
31-35 4.6 | 31-35 | 4.6 |
Shimano ROI Score by Usage
Shimano's ROI score was rated 3.6 stars by customers who have used Shimano's products/services for Over 10 Years.
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Shimano Customer Satisfaction (CSAT)
Shimano Customer Satisfaction (CSAT) Score
82 / 100
Shimano has an overall Customer Satisfaction score of 82 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
57%
Satisfied
25%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Shimano Customer Satisfaction
Shimano's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Shimano's Customer Satisfaction.
Ranked Shimano Customer Satisfaction the Highest
Ranked Shimano Customer Satisfaction the Lowest
Shimano Customer Satisfaction Score by Gender
Male customers rated Shimano's Customer Satisfaction score 21 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Shimano.
88 / 100
MaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 12% |
67 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Shimano Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Shimano's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Shimano.
60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
CSAT according to Asian or Pacific Islander
Shimano's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Shimano.
100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Shimano Customer Satisfaction Score by Age
Shimano's Customer Satisfaction score was rated 100 points by customers ages 26-30 and customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Shimano.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% |
Shimano Customer Satisfaction Score by Usage
Shimano's Customer Satisfaction score was rated 67 points by customers who have used Shimano's products/services for Over 10 Years.
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Shimano Customer Service
3.8/5
Shimano has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Shimano's Customer Service
Address
Taos Ski Valley, NM United States of America
Website
https://shimano.com
Quick Insights into Shimano Customer Service
Shimano's Customer Service score was rated highest by customers ages 31-35, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Shimano's Customer Service score.
Ranked Shimano Customer Service the Highest
Ranked Shimano Customer Service the Lowest
Shimano Customer Service Score by Gender
Male customers rated Shimano's Customer Service score 0.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Shimano.
Male
3.8/5
Female
3.1/5
Shimano Customer Service Score by Ethnicity
Shimano's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Shimano.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Shimano Customer Service Score by Age
Shimano's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Shimano.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
31-35 4.6 | 31-35 | 4.6 |
Shimano Customer Service Score by Usage
Shimano's Customer Service score was rated 3.3 stars by customers who have used Shimano's products/services for Over 10 Years.
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Shimano as an Employer
3.0/5
Shimano has a 3.0/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Shimano scored a 55 for Net Promoter Score and a -43 for Employee Net Promoter Score. NPS gauges how likely a customer of Shimano would recommend the brand to a friend. ENPS measures how likely Shimano employees would recommend working at Shimano to a friend.
Net Promoter Score
55
NPS Score
| 71% | Promoters |
|---|---|
| 13% | Passive |
| 16% | Detractors |
Employee Net Promoter Score
-43
eNPS Score
| 14% | Promoters |
|---|---|
| 29% | Passive |
| 57% | Detractors |
