-34
NPS
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Brand Page
RAC
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About RAC's Brand
RAC has been consistently at the forefront of developing motoring services.
Brand at a Glance
82%
Customer Loyalty
2.2/5
Product Quality
2.2/5
Pricing
2/5
Customer Service
RAC NPS
RAC's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether RAC's customers would recommend using the product based on a scale of -100 to 100.
RAC Overall NPS
| 33% | Promoters |
|---|---|
| 0% | Passives |
| 67% | Detractors |
RAC NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 -15 | Dec 2022 | -15 |
Mar 2023 -33 | Mar 2023 | -33 |
Apr 2023 -40 | Apr 2023 | -40 |
Jun 2023 -50 | Jun 2023 | -50 |
Aug 2023 -53 | Aug 2023 | -53 |
Sep 2023 -57 | Sep 2023 | -57 |
Oct 2023 -47 | Oct 2023 | -47 |
Jan 2024 -50 | Jan 2024 | -50 |
Feb 2024 -41 | Feb 2024 | -41 |
Jun 2024 -33 | Jun 2024 | -33 |
May 2025 -27 | May 2025 | -27 |
Aug 2025 -33 | Aug 2025 | -33 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
RAC NPS by Gender
RAC's NPS was rated -34 by Male customers on Comparably.
Male
-34
RAC's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
N/A
RAC's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
RAC NPS by Ethnicity
RAC's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -60 | Caucasian | -60 |
Other -34 | Other | -34 |
RAC NPS by Age
RAC's NPS was rated -34 points by customers ages 66+ on Comparably.
RAC Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of RAC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
RAC Customer Loyalty Score by Gender
RAC's Customer Loyalty score was rated 85 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of RAC.
Male
85%
Yes
Female
N/A
Yes
RAC Customer Loyalty Score by Ethnicity
RAC's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of RAC.
82
out of 100
Caucasian
100
out of 100
Other
RAC Customer Loyalty Score by Age
RAC's Customer Loyalty score was rated 100% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of RAC.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 100% | 66+ | 100% |
RAC Product Quality
2.2/5
RAC has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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RAC Product Information
RAC’s product quality score is a 2.2 out of 5 as rated by its users and customers.
- Website
- http://www.rac.co.uk
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Travel
Quick Insights into RAC Product Quality
RAC's Product Quality score was rated highest by Other customers, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked RAC's Product Quality.
Ranked RAC Product Quality the Highest
Ranked RAC Product Quality the Lowest
RAC Product Quality Score by Gender
RAC's Product Quality score was rated 2.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of RAC.
Male
2.5/5
Female
N/A
RAC Product Quality Score by Ethnicity
RAC's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of RAC.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Other 2.6 | Other | 2.6 |
RAC Product Quality Score by Age
RAC's Product Quality score was rated 2 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of RAC.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2 | 66+ | 2 |
RAC Pricing
RAC ROI & Value For Money
2.2/5
RAC has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.
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Quick Insights into RAC ROI
RAC's ROI score was rated highest by Other customers, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked RAC's ROI score.
Ranked RAC ROI the Highest
Ranked RAC ROI the Lowest
RAC ROI Score by Gender
RAC's ROI score was rated 2.1 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of RAC.
Male
2.1/5
Female
N/A
RAC ROI Score by Ethnicity
RAC's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of RAC.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Other 2.6 | Other | 2.6 |
RAC ROI Score by Age
RAC's ROI score was rated 1.6 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of RAC.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.6 | 66+ | 1.6 |
RAC Customer Satisfaction (CSAT)
RAC Customer Satisfaction (CSAT) Score
25 / 100
RAC has an overall Customer Satisfaction score of 25 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
19%
Satisfied
6%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into RAC Customer Satisfaction
RAC's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked RAC Customer Satisfaction the Highest
RAC Customer Satisfaction Score by Gender
RAC's Customer Satisfaction score was rated 25 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of RAC.
25 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
RAC Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
RAC's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of RAC.
40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
RAC Customer Satisfaction Score by Age
RAC's Customer Satisfaction score was rated 33 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of RAC.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 33% |
RAC Customer Service
2/5
RAC has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About RAC's Customer Service
Address
RAC House Brockhurst Crescent, Perth Amboy, NJ United States of America
Website
http://www.rac.co.uk
Phone Number
3301591111
Quick Insights into RAC Customer Service
RAC's Customer Service score was rated highest by Caucasian customers, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked RAC's Customer Service score.
Ranked RAC Customer Service the Highest
Ranked RAC Customer Service the Lowest
RAC Customer Service Score by Gender
RAC's Customer Service score was rated 1.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of RAC.
Male
1.6/5
Female
N/A
RAC Customer Service Score by Ethnicity
RAC's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of RAC.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Other 1.5 | Other | 1.5 |
RAC Customer Service Score by Age
RAC's Customer Service score was rated 1.6 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of RAC.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 1.6 | 66+ | 1.6 |
RAC as an Employer
3.7/5
RAC has a 3.7/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
RAC scored a -34 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of RAC would recommend the brand to a friend. ENPS measures how likely RAC employees would recommend working at RAC to a friend.
Net Promoter Score
-34
NPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
-31
eNPS Score
| 23% | Promoters |
|---|---|
| 23% | Passive |
| 54% | Detractors |
