-66
NPS
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zeta
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About zeta's Brand
"Zeta is a customer life-cycle marketing platform that integrates big data, proprietary technology and analytics to help brands to acquire customers."
Brand at a Glance
100%
Customer Loyalty
3/5
Product Quality
2.7/5
Pricing
2.5/5
Customer Service
zeta NPS
zeta's Net Promoter Score (NPS) is a -66 with 17% Promoters, 0% Passives, and 83% Detractors. Net Promoter Score tracks whether zeta's customers would recommend using the product based on a scale of -100 to 100.
zeta Overall NPS
| 17% | Promoters |
|---|---|
| 0% | Passives |
| 83% | Detractors |
zeta NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 -100 | Jun 2020 | -100 |
Sep 2022 -100 | Sep 2022 | -100 |
Oct 2022 -100 | Oct 2022 | -100 |
Jul 2023 -100 | Jul 2023 | -100 |
Nov 2024 -60 | Nov 2024 | -60 |
Dec 2025 -67 | Dec 2025 | -67 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
zeta Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of zeta users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
zeta Product Quality
3/5
zeta has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock zeta's overall Product Quality score rated by its users and customers.
zeta Product Information
zeta’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- https://zetaglobal.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Media
zeta Pricing
zeta ROI & Value For Money
2.7/5
zeta has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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zeta Customer Satisfaction (CSAT)
zeta Customer Satisfaction (CSAT) Score
67 / 100
zeta has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
zeta Customer Service
2.5/5
zeta has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock zeta's overall Customer Service score rated by its users and customers.
About zeta's Customer Service
Address
York, NY United States of America
Website
https://zetaglobal.com/
zeta as an Employer
2.9/5
zeta has a 2.9/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
zeta scored a -66 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of zeta would recommend the brand to a friend. ENPS measures how likely zeta employees would recommend working at zeta to a friend.
Net Promoter Score
-66
NPS Score
| 17% | Promoters |
|---|---|
| 0% | Passive |
| 83% | Detractors |
Employee Net Promoter Score
-51
eNPS Score
| 16% | Promoters |
|---|---|
| 17% | Passive |
| 67% | Detractors |
