8
NPS
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Rakuten Marketing
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About Rakuten Marketing's Brand
Rakuten Marketing is a digital marketing and advertising agency whose services include attribution and display.
Brand at a Glance
63%
Customer Loyalty
3.4/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
Rakuten Marketing NPS
Rakuten Marketing's Net Promoter Score (NPS) is a 8 with 50% Promoters, 8% Passives, and 42% Detractors. Net Promoter Score tracks whether Rakuten Marketing's customers would recommend using the product based on a scale of -100 to 100.
Rakuten Marketing Overall NPS
| 50% | Promoters |
|---|---|
| 8% | Passives |
| 42% | Detractors |
Rakuten Marketing NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 100 | Oct 2020 | 100 |
Nov 2020 100 | Nov 2020 | 100 |
Feb 2021 100 | Feb 2021 | 100 |
Jul 2022 60 | Jul 2022 | 60 |
Nov 2022 67 | Nov 2022 | 67 |
Mar 2023 43 | Mar 2023 | 43 |
Apr 2023 25 | Apr 2023 | 25 |
Aug 2023 11 | Aug 2023 | 11 |
Feb 2024 10 | Feb 2024 | 10 |
Apr 2024 18 | Apr 2024 | 18 |
Feb 2025 9 | Feb 2025 | 9 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rakuten Marketing NPS by Gender
Rakuten Marketing's NPS was rated 25 by Male customers on Comparably.
Male
25
Rakuten Marketing's NPS was rated 25 by Male customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Female
N/A
Rakuten Marketing's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Rakuten Marketing Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of Rakuten Marketing users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Rakuten Marketing Customer Loyalty Score by Gender
Rakuten Marketing's Customer Loyalty score was rated 78 by Male customers on Comparably.
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Male
78%
Yes
Female
N/A
Yes
Rakuten Marketing Customer Loyalty Score by Industry
Rakuten Marketing's Customer Loyalty score was rated 70% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Rakuten Marketing Product Quality
3.4/5
Rakuten Marketing has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Rakuten Marketing Product Information
Rakuten Marketing’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Rakuten Marketing's product the highest.
- Website
- http://rakutenmarketing.com
- Company Size
- 501-1,000 Employees
Industry
Tech
AdTech
SaaS
Quick Insights into Rakuten Marketing Product Quality
Rakuten Marketing's Product Quality score was rated highest by customers from the Tech industry.
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Ranked Rakuten Marketing Product Quality the Highest
Rakuten Marketing Product Quality Score by Gender
Rakuten Marketing's Product Quality score was rated 3.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Rakuten Marketing.
Male
3.5/5
Female
N/A
Rakuten Marketing Product Quality Score by Industry
Rakuten Marketing's Product Quality score was rated 4.1 stars by Tech industry customers.
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Rakuten Marketing Pricing
Rakuten Marketing ROI & Value For Money
3.6/5
Rakuten Marketing has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Rakuten Marketing Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Rakuten Marketing ROI
Rakuten Marketing's ROI score was rated highest by customers from the Tech industry.
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Ranked Rakuten Marketing ROI the Highest
Rakuten Marketing ROI Score by Gender
Rakuten Marketing's ROI score was rated 4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Rakuten Marketing.
Male
4/5
Female
N/A
Rakuten Marketing ROI Score by Industry
Rakuten Marketing's ROI score was rated 4.3 stars by Tech industry customers.
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Rakuten Marketing Customer Satisfaction (CSAT)
Rakuten Marketing Customer Satisfaction (CSAT) Score
58 / 100
Rakuten Marketing has an overall Customer Satisfaction score of 58 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
29%
Neither Satisfied nor Dissatisfied
42%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rakuten Marketing Customer Satisfaction
Rakuten Marketing's Customer Satisfaction score was rated highest by Male customers.
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Ranked Rakuten Marketing Customer Satisfaction the Highest
Rakuten Marketing Customer Satisfaction Score by Gender
Rakuten Marketing's Customer Satisfaction score was rated 67 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Rakuten Marketing.
67 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Rakuten Marketing Customer Service
3.5/5
Rakuten Marketing has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Rakuten Marketing's Customer Service
Address
215 Park Avenue South, New York City, NY United States of America
Website
http://rakutenmarketing.com
Phone Number
0207 427 8120
Quick Insights into Rakuten Marketing Customer Service
Rakuten Marketing's Customer Service score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Rakuten Marketing's Customer Service score.
Ranked Rakuten Marketing Customer Service the Highest
Rakuten Marketing Customer Service Score by Gender
Rakuten Marketing's Customer Service score was rated 4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Rakuten Marketing.
Male
4/5
Female
N/A
Rakuten Marketing Customer Service Score by Industry
Rakuten Marketing's Customer Service score was rated 3.8 stars by Tech industry customers.
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Rakuten Marketing as an Employer
2.4/5
Rakuten Marketing has a 2.4/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Rakuten Marketing scored a 8 for Net Promoter Score and a -41 for Employee Net Promoter Score. NPS gauges how likely a customer of Rakuten Marketing would recommend the brand to a friend. ENPS measures how likely Rakuten Marketing employees would recommend working at Rakuten Marketing to a friend.
Net Promoter Score
8
NPS Score
| 50% | Promoters |
|---|---|
| 8% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
-41
eNPS Score
| 26% | Promoters |
|---|---|
| 7% | Passive |
| 67% | Detractors |
