-6
NPS
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Sobeys
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About Sobeys' Brand
Sobeys Inc. is a national grocery retailer in Canada. They serves the food shopping needs of Canadians with more than
Brand at a Glance
64%
Customer Loyalty
3.5/5
Product Quality
3.2/5
Pricing
3.6/5
Customer Service
Sobeys NPS
Sobeys's Net Promoter Score (NPS) is a -6 with 36% Promoters, 22% Passives, and 42% Detractors. Net Promoter Score tracks whether Sobeys's customers would recommend using the product based on a scale of -100 to 100.
Sobeys Overall NPS
| 36% | Promoters |
|---|---|
| 22% | Passives |
| 42% | Detractors |
Sobeys NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 -7 | Mar 2024 | -7 |
Apr 2024 -4 | Apr 2024 | -4 |
May 2024 -5 | May 2024 | -5 |
Jun 2024 -5 | Jun 2024 | -5 |
Jul 2024 -4 | Jul 2024 | -4 |
Aug 2024 -7 | Aug 2024 | -7 |
Sep 2024 -6 | Sep 2024 | -6 |
Oct 2024 -7 | Oct 2024 | -7 |
Nov 2024 -8 | Nov 2024 | -8 |
Jan 2025 -8 | Jan 2025 | -8 |
Feb 2025 -8 | Feb 2025 | -8 |
Sep 2025 -6 | Sep 2025 | -6 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sobeys NPS by Gender
Male customers rated Sobeys's NPS 36 points higher than Female customers.
Male
6
Sobeys's NPS was rated 6 by Male customers on Comparably.
39%
Promoters
28%
Passives
33%
Detractors
Female
-30
Sobeys's NPS was rated -30 by Female customers on Comparably.
29%
Promoters
12%
Passives
59%
Detractors
Sobeys NPS by Ethnicity
Sobeys's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
African American/Black -50 | African American/Black | -50 |
Asian or Pacific Islander -50 | Asian or Pacific Islander | -50 |
Other 13 | Other | 13 |
Sobeys NPS by Age
Sobeys's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
Sobeys NPS by Usage
Sobeys's NPS was rated the highest by customers who have used Sobeys's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years -60 | 2 to 5 Years | -60 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Over 10 Years -5 | Over 10 Years | -5 |
Sobeys Customer Reviews
Out of the 7 Sobeys customer reviews 2 were positive and 5 were constructive. Sobeys customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Sobeys Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Sobeys users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Sobeys Customer Loyalty Score by Gender
Male customers rated Sobeys's Customer Loyalty score 8% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Sobeys.
Male
60%
Yes
Female
52%
Yes
Sobeys Customer Loyalty Score by Ethnicity
Sobeys's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Sobeys.
60
out of 100
Caucasian
55
out of 100
African American/Black
55
out of 100
Asian or Pacific Islander
61
out of 100
Other
Sobeys Customer Loyalty Score by Age
Sobeys's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Sobeys.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 55% | 31-35 | 55% |
36-40 36% | 36-40 | 36% |
41-45 61% | 41-45 | 61% |
51-55 64% | 51-55 | 64% |
61-65 40% | 61-65 | 40% |
66+ 78% | 66+ | 78% |
Sobeys Customer Loyalty Score by Usage
Sobeys's Customer Loyalty score was rated the highest by customers who have used Sobeys's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Sobeys Customer Loyalty Score by Industry
Sobeys's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Sobeys Product Quality
3.5/5
Sobeys has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Sobeys' overall Product Quality score rated by its users and customers.
Sobeys Product Information
Sobeys’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Sobeys's product the highest. Reviewers from the Accounting industry rated Sobeys the lowest at 3.1.
- Website
- http://www.sobeys.com
- Company Size
- 10,000+ Employees
Industry
Tech
Consumer Services
Quick Insights into Sobeys Product Quality
Sobeys's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers ages 61-65.
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Ranked Sobeys Product Quality the Highest
Ranked Sobeys Product Quality the Lowest
Sobeys Product Quality Score by Gender
Male customers rated Sobeys's Product Quality score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Sobeys.
Male
3.3/5
Female
3.2/5
Sobeys Product Quality Score by Ethnicity
Sobeys's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Sobeys.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.3 | Other | 3.3 |
Sobeys Product Quality Score by Age
Sobeys's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Sobeys.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.1 | 31-35 | 3.1 |
36-40 3 | 36-40 | 3 |
41-45 3.6 | 41-45 | 3.6 |
51-55 4.3 | 51-55 | 4.3 |
61-65 1.5 | 61-65 | 1.5 |
66+ 3.5 | 66+ | 3.5 |
Sobeys Product Quality Score by Usage
Sobeys's Product Quality score was rated the highest by customers who have used Sobeys's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Sobeys Product Quality Score by Industry
Sobeys's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Sobeys Pricing
Sobeys ROI & Value For Money
3.2/5
Sobeys has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Sobeys' overall ROI score rated by its users and customers.
Sobeys Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Sobeys.
Quick Insights into Sobeys ROI
Sobeys's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 61-65.
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Ranked Sobeys ROI the Highest
Ranked Sobeys ROI the Lowest
Sobeys ROI Score by Gender
Male customers rated Sobeys's ROI score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Sobeys.
Male
3.1/5
Female
2.7/5
Sobeys ROI Score by Ethnicity
Sobeys's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Sobeys.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.2 | Other | 3.2 |
Sobeys ROI Score by Age
Sobeys's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Sobeys.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.1 | 31-35 | 3.1 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.3 | 41-45 | 3.3 |
51-55 3.4 | 51-55 | 3.4 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.7 | 66+ | 2.7 |
Sobeys ROI Score by Usage
Sobeys's ROI score was rated the highest by customers who have used Sobeys's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Sobeys ROI Score by Industry
Sobeys's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Sobeys Customer Satisfaction (CSAT)
Sobeys Customer Satisfaction (CSAT) Score
67 / 100
Sobeys has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
28%
Satisfied
39%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
4%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sobeys Customer Satisfaction
Sobeys's Customer Satisfaction score was rated highest by customers who have used Sobeys's products/services for 2 to 5 Years, and rated lowest by customers ages 61-65.
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Ranked Sobeys Customer Satisfaction the Highest
Ranked Sobeys Customer Satisfaction the Lowest
Sobeys Customer Satisfaction Score by Gender
Male customers rated Sobeys's Customer Satisfaction score 7 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Sobeys.
65 / 100
MaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 41% | |
Neither Satisfied nor Dissatisfied | 24% | |
Dissatisfied | 6% | |
Very Dissatisfied | 5% |
58 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 30% | |
Dissatisfied | 0% | |
Very Dissatisfied | 12% |
Sobeys Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Sobeys' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
30%
Satisfied
20%
Neither Satisfied nor Dissatisfied
35%
Dissatisfied
5%
Very Dissatisfied
10%
CSAT according to African American/Black
Sobeys' Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Sobeys' Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Sobeys.
75 / 100
Very Satisfied
0%
Satisfied
75%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Sobeys' Customer Satisfaction (CSAT) score was rated 72% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Sobeys.
72 / 100
Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%
Sobeys Customer Satisfaction Score by Age
Sobeys's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Sobeys.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 83% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 57% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 50% |
Sobeys Customer Satisfaction Score by Usage
Sobeys's Customer Satisfaction score was rated the highest by customers who have used Sobeys's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Sobeys Customer Satisfaction Score by Industry
Sobeys's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Sobeys Customer Satisfaction Score by Industry",
"text": "Sobeys's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 71,
"stars": 0,
"csatScore": 71,
"text": "Sobeys's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 71
},
{
"label": "Accounting",
"groupId": 495,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Sobeys's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
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]
}Sobeys Customer Service
3.6/5
Sobeys has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Sobeys' overall Customer Service score rated by its users and customers.
About Sobeys's Customer Service
Website
http://www.sobeys.com
Phone Number
902-752-8371
Quick Insights into Sobeys Customer Service
Sobeys's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers ages 61-65.
Sign Up to unlock insights into how customers have ranked Sobeys' Customer Service score.
Ranked Sobeys Customer Service the Highest
Ranked Sobeys Customer Service the Lowest
Sobeys Customer Service Score by Gender
Female customers rated Sobeys's Customer Service score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Sobeys.
Male
3.3/5
Female
3.7/5
Sobeys Customer Service Score by Ethnicity
Sobeys's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Sobeys.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.2 | Other | 3.2 |
Sobeys Customer Service Score by Age
Sobeys's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Sobeys.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.6 | 31-35 | 3.6 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.9 | 41-45 | 3.9 |
51-55 3.7 | 51-55 | 3.7 |
61-65 1.6 | 61-65 | 1.6 |
66+ 4.6 | 66+ | 4.6 |
Sobeys Customer Service Score by Usage
Sobeys's Customer Service score was rated the highest by customers who have used Sobeys's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Sobeys Customer Service Score by Industry
Sobeys's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Sobeys as an Employer
3.2/5
Sobeys has a 3.2/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Sobeys scored a -6 for Net Promoter Score and a 1 for Employee Net Promoter Score. NPS gauges how likely a customer of Sobeys would recommend the brand to a friend. ENPS measures how likely Sobeys employees would recommend working at Sobeys to a friend.
Net Promoter Score
-6
NPS Score
| 36% | Promoters |
|---|---|
| 22% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
1
eNPS Score
| 38% | Promoters |
|---|---|
| 25% | Passive |
| 37% | Detractors |
