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NPS
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Brookshire Brothers
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About Brookshire Brothers' Brand
Brookshire Brothers is a supermarket retailer in Texas.
Brand at a Glance
76%
Customer Loyalty
3.4/5
Product Quality
3.2/5
Pricing
3.1/5
Customer Service
Brookshire Brothers NPS
Brookshire Brothers's Net Promoter Score (NPS) is a 3 with 47% Promoters, 9% Passives, and 44% Detractors. Net Promoter Score tracks whether Brookshire Brothers's customers would recommend using the product based on a scale of -100 to 100.
Brookshire Brothers Overall NPS
| 47% | Promoters |
|---|---|
| 9% | Passives |
| 44% | Detractors |
Brookshire Brothers NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 18 | Apr 2024 | 18 |
May 2024 13 | May 2024 | 13 |
Jun 2024 11 | Jun 2024 | 11 |
Jul 2024 7 | Jul 2024 | 7 |
Aug 2024 5 | Aug 2024 | 5 |
Oct 2024 2 | Oct 2024 | 2 |
Jan 2025 4 | Jan 2025 | 4 |
Mar 2025 6 | Mar 2025 | 6 |
Jul 2025 6 | Jul 2025 | 6 |
Aug 2025 4 | Aug 2025 | 4 |
Sep 2025 3 | Sep 2025 | 3 |
Dec 2025 3 | Dec 2025 | 3 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Brookshire Brothers NPS by Gender
Male customers rated Brookshire Brothers's NPS 4 points higher than Female customers.
Male
-16
Brookshire Brothers's NPS was rated -16 by Male customers on Comparably.
38%
Promoters
8%
Passives
54%
Detractors
Female
-20
Brookshire Brothers's NPS was rated -20 by Female customers on Comparably.
40%
Promoters
0%
Passives
60%
Detractors
Brookshire Brothers NPS by Ethnicity
Brookshire Brothers's NPS was rated -18 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -18 | Caucasian | -18 |
Brookshire Brothers NPS by Age
Brookshire Brothers's NPS was rated -14 points by customers ages 66+ on Comparably.
Brookshire Brothers NPS by Usage
Brookshire Brothers's NPS was rated the highest by customers who have used Brookshire Brothers's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -34 | 5 to 10 Years | -34 |
Over 10 Years 10 | Over 10 Years | 10 |
Brookshire Brothers Customer Reviews
Out of the 5 Brookshire Brothers customer reviews 5 were positive and 0 were constructive. Brookshire Brothers customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Brookshire Brothers Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Brookshire Brothers users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Brookshire Brothers Customer Loyalty Score by Gender
Male customers rated Brookshire Brothers's Customer Loyalty score 6% higher than Female customers.
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Male
79%
Yes
Female
73%
Yes
Brookshire Brothers Customer Loyalty Score by Ethnicity
Brookshire Brothers's Customer Loyalty score was rated 72% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Brookshire Brothers.
72
out of 100
Caucasian
Brookshire Brothers Customer Loyalty Score by Age
Brookshire Brothers's Customer Loyalty score was rated 74% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Brookshire Brothers.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 74% | 66+ | 74% |
Brookshire Brothers Customer Loyalty Score by Usage
Brookshire Brothers's Customer Loyalty score was rated the highest by customers who have used Brookshire Brothers's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Brookshire Brothers Product Quality
3.4/5
Brookshire Brothers has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Brookshire Brothers Product Information
Brookshire Brothers’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- www.brookshirebrothers.com
- Company Size
- 51-200 Employees
Industry
Tech
Consumer Goods
Quick Insights into Brookshire Brothers Product Quality
Brookshire Brothers's Product Quality score was rated highest by customers who have used Brookshire Brothers's products/services for Over 10 Years, and rated lowest by customers who have used Brookshire Brothers's products/services for 5 to 10 Years.
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Ranked Brookshire Brothers Product Quality the Highest
Ranked Brookshire Brothers Product Quality the Lowest
Brookshire Brothers Product Quality Score by Gender
Male customers rated Brookshire Brothers's Product Quality score 0.6 stars higher than Female customers.
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Male
3.5/5
Female
2.9/5
Brookshire Brothers Product Quality Score by Ethnicity
Brookshire Brothers's Product Quality score was rated 2.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Brookshire Brothers.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Brookshire Brothers Product Quality Score by Age
Brookshire Brothers's Product Quality score was rated 3.7 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Brookshire Brothers.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 3.7 | 66+ | 3.7 |
Brookshire Brothers Product Quality Score by Usage
Brookshire Brothers's Product Quality score was rated the highest by customers who have used Brookshire Brothers's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Brookshire Brothers Pricing
Brookshire Brothers ROI & Value For Money
3.2/5
Brookshire Brothers has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Quick Insights into Brookshire Brothers ROI
Brookshire Brothers's ROI score was rated highest by customers who have used Brookshire Brothers's products/services for Over 10 Years, and rated lowest by customers who have used Brookshire Brothers's products/services for 5 to 10 Years.
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Ranked Brookshire Brothers ROI the Highest
Ranked Brookshire Brothers ROI the Lowest
Brookshire Brothers ROI Score by Gender
Male customers rated Brookshire Brothers's ROI score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Brookshire Brothers.
Male
2.9/5
Female
2.5/5
Brookshire Brothers ROI Score by Ethnicity
Brookshire Brothers's ROI score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Brookshire Brothers.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Brookshire Brothers ROI Score by Age
Brookshire Brothers's ROI score was rated 3.1 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Brookshire Brothers.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 3.1 | 66+ | 3.1 |
Brookshire Brothers ROI Score by Usage
Brookshire Brothers's ROI score was rated the highest by customers who have used Brookshire Brothers's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Brookshire Brothers Customer Satisfaction (CSAT)
Brookshire Brothers Customer Satisfaction (CSAT) Score
58 / 100
Brookshire Brothers has an overall Customer Satisfaction score of 58 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
36%
Satisfied
22%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
12%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Brookshire Brothers Customer Satisfaction
Brookshire Brothers's Customer Satisfaction score was rated highest by customers who have used Brookshire Brothers's products/services for Over 10 Years, and rated lowest by customers who have used Brookshire Brothers's products/services for 5 to 10 Years.
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Ranked Brookshire Brothers Customer Satisfaction the Highest
Ranked Brookshire Brothers Customer Satisfaction the Lowest
Brookshire Brothers Customer Satisfaction Score by Gender
Male customers rated Brookshire Brothers's Customer Satisfaction score 20 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Brookshire Brothers.
54 / 100
MaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 15% | |
Very Dissatisfied | 23% |
34 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 33% |
Brookshire Brothers Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Brookshire Brothers' Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.
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44 / 100
Very Satisfied
25%
Satisfied
19%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
25%
Very Dissatisfied
25%
Brookshire Brothers Customer Satisfaction Score by Age
Brookshire Brothers's Customer Satisfaction score was rated 34 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Brookshire Brothers.
0
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80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 34% |
Brookshire Brothers Customer Satisfaction Score by Usage
Brookshire Brothers's Customer Satisfaction score was rated the highest by customers who have used Brookshire Brothers's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Brookshire Brothers Customer Service
3.1/5
Brookshire Brothers has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Brookshire Brothers's Customer Service
Address
Lufkin, TX
Website
www.brookshirebrothers.com
Quick Insights into Brookshire Brothers Customer Service
Brookshire Brothers's Customer Service score was rated highest by customers who have used Brookshire Brothers's products/services for Over 10 Years, and rated lowest by customers who have used Brookshire Brothers's products/services for 5 to 10 Years.
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Ranked Brookshire Brothers Customer Service the Highest
Ranked Brookshire Brothers Customer Service the Lowest
Brookshire Brothers Customer Service Score by Gender
Male customers rated Brookshire Brothers's Customer Service score 0.2 stars higher than Female customers.
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Male
2.9/5
Female
2.7/5
Brookshire Brothers Customer Service Score by Ethnicity
Brookshire Brothers's Customer Service score was rated 2.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Brookshire Brothers.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Brookshire Brothers Customer Service Score by Age
Brookshire Brothers's Customer Service score was rated 2.6 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Brookshire Brothers.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 2.6 | 66+ | 2.6 |
Brookshire Brothers Customer Service Score by Usage
Brookshire Brothers's Customer Service score was rated the highest by customers who have used Brookshire Brothers's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Brookshire Brothers as an Employer
2.6/5
Brookshire Brothers has a 2.6/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Brookshire Brothers scored a 3 for Net Promoter Score and a -46 for Employee Net Promoter Score. NPS gauges how likely a customer of Brookshire Brothers would recommend the brand to a friend. ENPS measures how likely Brookshire Brothers employees would recommend working at Brookshire Brothers to a friend.
Net Promoter Score
3
NPS Score
| 47% | Promoters |
|---|---|
| 9% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
-46
eNPS Score
| 20% | Promoters |
|---|---|
| 14% | Passive |
| 66% | Detractors |
