Newfront NPS & Customer Reviews | Comparably
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Newfront
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About Newfront's Brand

ABD advises quickly scaling companies on their risk management, employee benefits and 401(k) programs.

Brand at a Glance

41%
Customer Loyalty
2.2/5
Product Quality
2.2/5
Pricing
2.5/5
Customer Service

Newfront NPS

Newfront's Net Promoter Score (NPS) is a -48 with 23% Promoters, 6% Passives, and 71% Detractors. Net Promoter Score tracks whether Newfront's customers would recommend using the product based on a scale of -100 to 100.

Newfront Overall NPS

-48
NPS
23%Promoters
6%Passives
71%Detractors
Newfront Overall NPS

Newfront NPS Trend

-100
-50
0
50
100
Nov 2022
25
Nov 202225
Jan 2023
0
Jan 20230
Feb 2023
-17
Feb 2023-17
Mar 2023
-29
Mar 2023-29
May 2023
-37
May 2023-37
Nov 2023
-22
Nov 2023-22
Feb 2024
-30
Feb 2024-30
Mar 2024
-46
Mar 2024-46
Apr 2024
-50
Apr 2024-50
Dec 2024
-53
Dec 2024-53
Jul 2025
-57
Jul 2025-57
Aug 2025
-48
Aug 2025-48

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Newfront NPS by Gender

Newfront's NPS was rated -72 by Male customers on Comparably.

Male

-72

Newfront's NPS was rated -72 by Male customers on Comparably.

14%
Promoters
0%
Passives
86%
Detractors

Female

N/A

Newfront's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

Newfront NPS by Age

Newfront's NPS was rated -100 points by customers ages 31-35 on Comparably.

0
20
40
60
80
100
Promoters
0%
Passives
0%
Detractors
100%
31-350%0%100%

Newfront NPS by Usage

Newfront's NPS was rated -66 points by customers who have used Newfront's products/services for 2 to 5 Years.

-100
-50
0
50
100
2 to 5 Years
-66
2 to 5 Years-66

Newfront Customer Reviews

Out of the 2 Newfront customer reviews 0 were positive and 2 were constructive. Newfront customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Better responsiveness, more proactive service, more international expertise, more tools and resources and actual advice/partnership
What can this brand most improve?
Actual competence in basic deliverables, calculation/projections, and understanding clients' business needs

Newfront Customer Loyalty

41%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

41% of Newfront users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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41
41%
59
59%
Newfront Customer Loyalty

Newfront Customer Loyalty Score by Gender

Newfront's Customer Loyalty score was rated 36 by Male customers on Comparably.

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Male
36%
Yes
Female
N/A
Yes

Newfront Customer Loyalty Score by Age

Newfront's Customer Loyalty score was rated 28% by customers ages 31-35 on Comparably.

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0
20%
40%
60%
80%
100%
31-35
28%
31-3528%

Newfront Customer Loyalty Score by Usage

Newfront's Customer Loyalty score was rated 40% by customers who have used Newfront's products/services for 2 to 5 Years.

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2 to 5 Years
40%

Newfront Customer Loyalty Score by Industry

Newfront's Customer Loyalty score was rated 55% by Tech industry customers.

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Tech
55%

Newfront Product Quality

2.2/5

Newfront has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.

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Newfront Product Information

Newfront’s product quality score is a 2.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Newfront's product the highest.

Website
http://www.theabdteam.com
Company Size
201-500 Employees

Quick Insights into Newfront Product Quality

Newfront's Product Quality score was rated highest by customers from the Tech industry.

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Ranked Newfront Product Quality the Highest

Tech
1.9
2 to 5 Years
1.5
31-35
1.5

Newfront Product Quality Score by Gender

Newfront's Product Quality score was rated 1.5 by Male customers on Comparably.

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Male

1.5/5

Female

N/A

Newfront Product Quality Score by Age

Newfront's Product Quality score was rated 1.5 stars by customers ages 31-35 on Comparably.

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0
1
2
3
4
5
31-35
1.5
31-351.5

Newfront Product Quality Score by Usage

Newfront's Product Quality score was rated 1.5 stars by customers who have used Newfront's products/services for 2 to 5 Years.

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2 to 5 Years
1.5

Newfront Product Quality Score by Industry

Newfront's Product Quality score was rated 1.9 stars by Tech industry customers.

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Tech
1.9

Newfront Pricing

Newfront ROI & Value For Money

2.2/5

Newfront has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.

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Newfront Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Newfront ROI

Newfront's ROI score was rated highest by Male customers.

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Ranked Newfront ROI the Highest

Male
1.8
Tech
1.6
2 to 5 Years
1.5

Newfront ROI Score by Gender

Newfront's ROI score was rated 1.8 by Male customers on Comparably.

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Male

1.8/5

Female

N/A

Newfront ROI Score by Age

Newfront's ROI score was rated 1.5 stars by customers ages 31-35 on Comparably.

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0
1
2
3
4
5
31-35
1.5
31-351.5

Newfront ROI Score by Usage

Newfront's ROI score was rated 1.5 stars by customers who have used Newfront's products/services for 2 to 5 Years.

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2 to 5 Years
1.5

Newfront ROI Score by Industry

Newfront's ROI score was rated 1.6 stars by Tech industry customers.

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Tech
1.6

Newfront Customer Satisfaction (CSAT)

Newfront Customer Satisfaction (CSAT) Score

27 / 100

Newfront has an overall Customer Satisfaction score of 27 rated by its users and customers.

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Very Satisfied27%
Satisfied0%
Neither Satisfied nor Dissatisfied19%
Dissatisfied9%
Very Dissatisfied45%
Very Satisfied
27%
Satisfied
0%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
9%
Very Dissatisfied
45%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Newfront Customer Satisfaction

Newfront's Customer Satisfaction score was rated highest by customers from the Tech industry.

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Ranked Newfront Customer Satisfaction the Highest

Tech
33%
2 to 5 Years
20%
Male
16%

Newfront Customer Satisfaction Score by Gender

Newfront's Customer Satisfaction score was rated 16 by Male customers on Comparably.

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16 / 100
Male
Very Satisfied
16%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
67%

Newfront Customer Satisfaction Score by Age

Newfront's Customer Satisfaction score was rated 0 points by customers ages 31-35 on Comparably.

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0
20
40
60
80
100
31-35 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
80%
31-350%

Newfront Customer Satisfaction Score by Usage

Newfront's Customer Satisfaction score was rated 20 points by customers who have used Newfront's products/services for 2 to 5 Years.

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2 to 5 Years
20

Newfront Customer Satisfaction Score by Industry

Newfront's Customer Satisfaction score was rated 33 points by Tech industry customers.

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Tech
33

Newfront Customer Service

2.5/5

Newfront has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.

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About Newfront's Customer Service

Address

3 Waters Park Drive Suite 100, San Mateo, CA


Website

http://www.theabdteam.com


Phone Number

650-488-8565

Quick Insights into Newfront Customer Service

Newfront's Customer Service score was rated highest by customers from the Tech industry.

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Ranked Newfront Customer Service the Highest

Tech
1.9
Male
1.8
2 to 5 Years
1.5

Newfront Customer Service Score by Gender

Newfront's Customer Service score was rated 1.8 by Male customers on Comparably.

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Male

1.8/5

Female

N/A

Newfront Customer Service Score by Age

Newfront's Customer Service score was rated 1.5 stars by customers ages 31-35 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Newfront.
0
20
40
60
80
100
31-35
1.5
31-351.5

Newfront Customer Service Score by Usage

Newfront's Customer Service score was rated 1.5 stars by customers who have used Newfront's products/services for 2 to 5 Years.

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2 to 5 Years
1.5

Newfront Customer Service Score by Industry

Newfront's Customer Service score was rated 1.9 stars by Tech industry customers.

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Tech
1.9

Newfront as an Employer

2.8/5

Newfront has a 2.8/5 stars for its overall company culture rated by their employees

  Newfront CEO
bottom
10%
CEO of Newfront

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Newfront scored a -48 for Net Promoter Score and a -54 for Employee Net Promoter Score. NPS gauges how likely a customer of Newfront would recommend the brand to a friend. ENPS measures how likely Newfront employees would recommend working at Newfront to a friend.

Net Promoter Score

-48
NPS Score
23%Promoters
6%Passive
71%Detractors

Employee Net Promoter Score

-54
eNPS Score
11%Promoters
24%Passive
65%Detractors

Global Ranking Snapshot

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5
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6
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7
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