16
NPS
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Abercrombie & Kent
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About Abercrombie & Kent's Brand
Abercrombie & Kent is a global luxury travel company, combining comfort and authenticity across the most inspiring destinations
Brand at a Glance
77%
Customer Loyalty
3.2/5
Product Quality
3.1/5
Pricing
2.9/5
Customer Service
Abercrombie & Kent NPS
Abercrombie & Kent's Net Promoter Score (NPS) is a 16 with 55% Promoters, 6% Passives, and 39% Detractors. Net Promoter Score tracks whether Abercrombie & Kent's customers would recommend using the product based on a scale of -100 to 100.
Abercrombie & Kent Overall NPS
| 55% | Promoters |
|---|---|
| 6% | Passives |
| 39% | Detractors |
Abercrombie & Kent NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 30 | Dec 2023 | 30 |
Mar 2024 19 | Mar 2024 | 19 |
Apr 2024 16 | Apr 2024 | 16 |
Jul 2024 18 | Jul 2024 | 18 |
Sep 2024 20 | Sep 2024 | 20 |
Nov 2024 19 | Nov 2024 | 19 |
Dec 2024 17 | Dec 2024 | 17 |
Jan 2025 21 | Jan 2025 | 21 |
Mar 2025 19 | Mar 2025 | 19 |
Apr 2025 17 | Apr 2025 | 17 |
Aug 2025 13 | Aug 2025 | 13 |
Nov 2025 15 | Nov 2025 | 15 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Abercrombie & Kent NPS by Gender
Male customers rated Abercrombie & Kent's NPS 10 points higher than Female customers.
Male
-11
Abercrombie & Kent's NPS was rated -11 by Male customers on Comparably.
39%
Promoters
11%
Passives
50%
Detractors
Female
-21
Abercrombie & Kent's NPS was rated -21 by Female customers on Comparably.
36%
Promoters
7%
Passives
57%
Detractors
Abercrombie & Kent NPS by Ethnicity
Abercrombie & Kent's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -35 | Caucasian | -35 |
Other 34 | Other | 34 |
Abercrombie & Kent NPS by Age
Abercrombie & Kent's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Abercrombie & Kent NPS by Usage
Abercrombie & Kent's NPS was rated the highest by customers who have used Abercrombie & Kent's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
1 to 2 Years 14 | 1 to 2 Years | 14 |
5 to 10 Years 49 | 5 to 10 Years | 49 |
Over 10 Years -26 | Over 10 Years | -26 |
Abercrombie & Kent Customer Reviews
Out of the 7 Abercrombie & Kent customer reviews 2 were positive and 5 were constructive. Abercrombie & Kent customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Abercrombie & Kent Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Abercrombie & Kent users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Abercrombie & Kent Customer Loyalty Score by Gender
Female customers rated Abercrombie & Kent's Customer Loyalty score 6% higher than Male customers.
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Male
75%
Yes
Female
81%
Yes
Abercrombie & Kent Customer Loyalty Score by Ethnicity
Abercrombie & Kent's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Abercrombie & Kent.
77
out of 100
Caucasian
70
out of 100
Other
Abercrombie & Kent Customer Loyalty Score by Age
Abercrombie & Kent's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 64% | 36-40 | 64% |
46-50 40% | 46-50 | 40% |
51-55 82% | 51-55 | 82% |
61-65 100% | 61-65 | 100% |
66+ 80% | 66+ | 80% |
Abercrombie & Kent Customer Loyalty Score by Usage
Abercrombie & Kent's Customer Loyalty score was rated the highest by customers who have used Abercrombie & Kent's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Abercrombie & Kent Customer Loyalty Score by Industry
Abercrombie & Kent's Customer Loyalty score was rated the highest by Hospitality industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Abercrombie & Kent Product Quality
3.2/5
Abercrombie & Kent has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Abercrombie & Kent Product Information
Abercrombie & Kent’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Abercrombie & Kent's product the highest. Reviewers from the Arts and Entertainment industry rated Abercrombie & Kent the lowest at 1.5.
- Company Size
- 201-500 Employees
Industry
Tech
Travel
Quick Insights into Abercrombie & Kent Product Quality
Abercrombie & Kent's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Abercrombie & Kent Product Quality the Highest
Ranked Abercrombie & Kent Product Quality the Lowest
Abercrombie & Kent Product Quality Score by Gender
Male customers rated Abercrombie & Kent's Product Quality score 0.1 stars higher than Female customers.
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Male
2.8/5
Female
2.7/5
Abercrombie & Kent Product Quality Score by Ethnicity
Abercrombie & Kent's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Abercrombie & Kent.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Other 3.8 | Other | 3.8 |
Abercrombie & Kent Product Quality Score by Age
Abercrombie & Kent's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Abercrombie & Kent.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.8 | 36-40 | 4.8 |
46-50 4.3 | 46-50 | 4.3 |
51-55 4.1 | 51-55 | 4.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Abercrombie & Kent Product Quality Score by Usage
Abercrombie & Kent's Product Quality score was rated the highest by customers who have used Abercrombie & Kent's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Abercrombie & Kent Product Quality Score by Industry
Abercrombie & Kent's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Arts and Entertainment industry customers.
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Abercrombie & Kent Pricing
Abercrombie & Kent ROI & Value For Money
3.1/5
Abercrombie & Kent has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Abercrombie & Kent Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Abercrombie & Kent.
Quick Insights into Abercrombie & Kent ROI
Abercrombie & Kent's ROI score was rated highest by customers ages 36-40, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Abercrombie & Kent ROI the Highest
Ranked Abercrombie & Kent ROI the Lowest
Abercrombie & Kent ROI Score by Gender
Male customers rated Abercrombie & Kent's ROI score 0.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Abercrombie & Kent.
Male
2.7/5
Female
2.5/5
Abercrombie & Kent ROI Score by Ethnicity
Abercrombie & Kent's ROI score was rated 2.3 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Abercrombie & Kent.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Other 2.3 | Other | 2.3 |
Abercrombie & Kent ROI Score by Age
Abercrombie & Kent's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Abercrombie & Kent.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.1 | 36-40 | 4.1 |
46-50 4 | 46-50 | 4 |
51-55 3.4 | 51-55 | 3.4 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Abercrombie & Kent ROI Score by Usage
Abercrombie & Kent's ROI score was rated the highest by customers who have used Abercrombie & Kent's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Abercrombie & Kent ROI Score by Industry
Abercrombie & Kent's ROI score was rated the highest by Hospitality industry customers, and the lowest by Arts and Entertainment industry customers.
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Abercrombie & Kent Customer Satisfaction (CSAT)
Abercrombie & Kent Customer Satisfaction (CSAT) Score
51 / 100
Abercrombie & Kent has an overall Customer Satisfaction score of 51 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
36%
Satisfied
15%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
15%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Abercrombie & Kent Customer Satisfaction
Abercrombie & Kent's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Abercrombie & Kent Customer Satisfaction the Highest
Ranked Abercrombie & Kent Customer Satisfaction the Lowest
Abercrombie & Kent Customer Satisfaction Score by Gender
Male customers rated Abercrombie & Kent's Customer Satisfaction score 5 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Abercrombie & Kent.
36 / 100
MaleVery Satisfied | 36% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 29% | |
Very Dissatisfied | 29% |
31 / 100
FemaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 15% | |
Very Dissatisfied | 54% |
Abercrombie & Kent Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Abercrombie & Kent's Customer Satisfaction (CSAT) score was rated 28% according to Caucasian users and customers.
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28 / 100
Very Satisfied
23%
Satisfied
5%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
22%
Very Dissatisfied
45%
CSAT according to Other
Abercrombie & Kent's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Abercrombie & Kent.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
Abercrombie & Kent Customer Satisfaction Score by Age
Abercrombie & Kent's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Abercrombie & Kent.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 0% |
Abercrombie & Kent Customer Satisfaction Score by Usage
Abercrombie & Kent's Customer Satisfaction score was rated the highest by customers who have used Abercrombie & Kent's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Abercrombie & Kent Customer Satisfaction Score by Industry
Abercrombie & Kent's Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Abercrombie & Kent Customer Service
2.9/5
Abercrombie & Kent has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Abercrombie & Kent's Customer Service
Address
Downers Grove, IL
Website
http://www.abercrombiekent.com/
Phone Number
0845 485 1550
Quick Insights into Abercrombie & Kent Customer Service
Abercrombie & Kent's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Abercrombie & Kent Customer Service the Highest
Ranked Abercrombie & Kent Customer Service the Lowest
Abercrombie & Kent Customer Service Score by Gender
Male customers rated Abercrombie & Kent's Customer Service score 0.3 stars higher than Female customers.
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Male
2.6/5
Female
2.3/5
Abercrombie & Kent Customer Service Score by Ethnicity
Abercrombie & Kent's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Abercrombie & Kent.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Other 3.6 | Other | 3.6 |
Abercrombie & Kent Customer Service Score by Age
Abercrombie & Kent's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Abercrombie & Kent.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 4.9 | 36-40 | 4.9 |
46-50 4.3 | 46-50 | 4.3 |
51-55 3.7 | 51-55 | 3.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Abercrombie & Kent Customer Service Score by Usage
Abercrombie & Kent's Customer Service score was rated the highest by customers who have used Abercrombie & Kent's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Abercrombie & Kent Customer Service Score by Industry
Abercrombie & Kent's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Arts and Entertainment industry customers.
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Abercrombie & Kent as an Employer
4.5/5
Abercrombie & Kent has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Abercrombie & Kent scored a 16 for Net Promoter Score and a 69 for Employee Net Promoter Score. NPS gauges how likely a customer of Abercrombie & Kent would recommend the brand to a friend. ENPS measures how likely Abercrombie & Kent employees would recommend working at Abercrombie & Kent to a friend.
Net Promoter Score
16
NPS Score
| 55% | Promoters |
|---|---|
| 6% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
69
eNPS Score
| 79% | Promoters |
|---|---|
| 11% | Passive |
| 10% | Detractors |
