

The Italian Banking Association is a voluntary non-profit association that works to promote knowledge and awareness of social values.
ABI's Net Promoter Score (NPS) is a 0 with 33% Promoters, 34% Passives, and 33% Detractors. Net Promoter Score tracks whether ABI's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 34% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2020 -100 | Dec 2020 | -100 |
Apr 2021 -50 | Apr 2021 | -50 |
Aug 2021 -33 | Aug 2021 | -33 |
Feb 2022 0 | Feb 2022 | 0 |
Jun 2022 20 | Jun 2022 | 20 |
Dec 2022 0 | Dec 2022 | 0 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ABI's NPS was rated -25 points by customers who have used ABI's products/services for Less than 1 Year.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of ABI users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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ABI's Customer Loyalty score was rated 55% by customers who have used ABI's products/services for Less than 1 Year.
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ABI has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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ABI’s product quality score is a 3.5 out of 5 as rated by its users and customers.
ABI's Product Quality score was rated highest by customers who have used ABI's products/services for Less than 1 Year.
ABI's Product Quality score was rated 3.5 stars by customers who have used ABI's products/services for Less than 1 Year.
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ABI has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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ABI's ROI score was rated highest by customers who have used ABI's products/services for Less than 1 Year.
ABI's ROI score was rated 3.4 stars by customers who have used ABI's products/services for Less than 1 Year.
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ABI has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ABI has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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ABI's Customer Service score was rated highest by customers who have used ABI's products/services for Less than 1 Year.
ABI's Customer Service score was rated 3.2 stars by customers who have used ABI's products/services for Less than 1 Year.
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ABI has a 2.4/5 stars for its overall company culture rated by their employees

ABI scored a 0 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of ABI would recommend the brand to a friend. ENPS measures how likely ABI employees would recommend working at ABI to a friend.
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |