Acrisure NPS & Customer Reviews | Comparably
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Acrisure
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About Acrisure's Brand

Acrisure is an insurance brokerage company providing insurance services to medium and large-sized commercial companies in the U.S. Midwest.

Brand at a Glance

76%
Customer Loyalty
3.1/5
Product Quality
3/5
Pricing
3.1/5
Customer Service

Acrisure NPS

Acrisure's Net Promoter Score (NPS) is a 1 with 46% Promoters, 9% Passives, and 45% Detractors. Net Promoter Score tracks whether Acrisure's customers would recommend using the product based on a scale of -100 to 100.

Acrisure Overall NPS

1
NPS
46%Promoters
9%Passives
45%Detractors
Acrisure Overall NPS

Acrisure NPS Trend

-100
-50
0
50
100
Jan 2025
14
Jan 202514
Feb 2025
12
Feb 202512
Mar 2025
8
Mar 20258
Apr 2025
10
Apr 202510
May 2025
9
May 20259
Aug 2025
1
Aug 20251
Nov 2025
3
Nov 20253
Dec 2025
1
Dec 20251
Jan 2026
3
Jan 20263
Feb 2026
2
Feb 20262
Mar 2026
3
Mar 20263
May 2026
1
May 20261

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Acrisure NPS by Gender

Female customers rated Acrisure's NPS 14 points higher than Male customers.

Male

-42

Acrisure's NPS was rated -42 by Male customers on Comparably.

25%
Promoters
8%
Passives
67%
Detractors

Female

-28

Acrisure's NPS was rated -28 by Female customers on Comparably.

29%
Promoters
14%
Passives
57%
Detractors

Acrisure NPS by Ethnicity

Acrisure's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

-100
-50
0
50
100
Caucasian
-8
Caucasian-8
African American/Black
-100
African American/Black-100
Other
-75
Other-75

Acrisure NPS by Age

Acrisure's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

0
20
40
60
80
100
Promoters
33%
Passives
0%
Detractors
67%
31-3533%0%67%
Promoters
25%
Passives
0%
Detractors
75%
41-4525%0%75%
Promoters
40%
Passives
20%
Detractors
40%
51-5540%20%40%
Promoters
20%
Passives
0%
Detractors
80%
61-6520%0%80%

Acrisure NPS by Usage

Acrisure's NPS was rated the highest by customers who have used Acrisure's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-28
Less than 1 Year-28
1 to 2 Years
34
1 to 2 Years34
2 to 5 Years
-25
2 to 5 Years-25
Over 10 Years
-100
Over 10 Years-100

Acrisure Customer Reviews

Out of the 5 Acrisure customer reviews 0 were positive and 5 were constructive. Acrisure customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Customer communication, advocacy with insurers on behalf of their customers, pricing, working with customers to define accurate coverage.
What can this brand most improve?
get rid of the ai
What can this brand most improve?
communication and customer service needs improvement
What can this brand most improve?
Customer service reps are obnoxious
What can this brand most improve?
Timely responses and quotes for customers

Acrisure Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of Acrisure users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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76
76%
24
24%
Acrisure Customer Loyalty

Acrisure Customer Loyalty Score by Gender

Female customers rated Acrisure's Customer Loyalty score 4% higher than Male customers.

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Male
70%
Yes
Female
74%
Yes

Acrisure Customer Loyalty Score by Ethnicity

Acrisure's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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78
out of 100
Caucasian
55
out of 100
African American/Black
55
out of 100
Other

Acrisure Customer Loyalty Score by Age

Acrisure's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

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0
20%
40%
60%
80%
100%
31-35
100%
31-35100%
41-45
33%
41-4533%
51-55
100%
51-55100%
61-65
64%
61-6564%

Acrisure Customer Loyalty Score by Usage

Acrisure's Customer Loyalty score was rated the highest by customers who have used Acrisure's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
49%
1 to 2 Years
70%
2 to 5 Years
78%
Over 10 Years
78%

Acrisure Customer Loyalty Score by Industry

Acrisure's Customer Loyalty score was rated 70% by Tech industry customers.

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Tech
70%

Acrisure Product Quality

3.1/5

Acrisure has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.

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Acrisure Product Information

Acrisure’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Acrisure's product the highest.

Website
http://acrisure.com
Company Size
5,001-10,000 Employees

Industry

Tech
FinTech
Insurance

Quick Insights into Acrisure Product Quality

Acrisure's Product Quality score was rated highest by customers who have used Acrisure's products/services for 1 to 2 Years, and rated lowest by customers who have used Acrisure's products/services for Over 10 Years.

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Ranked Acrisure Product Quality the Highest

1 to 2 Years
3.8
31-35
3.5
Caucasian
3.2

Ranked Acrisure Product Quality the Lowest

African American/Black
1.9
61-65
1.8
Over 10 Years
1.5

Acrisure Product Quality Score by Gender

Female customers rated Acrisure's Product Quality score 0.1 stars higher than Male customers.

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Male

2.7/5

Female

2.8/5

Acrisure Product Quality Score by Ethnicity

Acrisure's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Acrisure.
0
1
2
3
4
5
Caucasian
3.2
Caucasian3.2
African American/Black
1.9
African American/Black1.9
Other
2.1
Other2.1

Acrisure Product Quality Score by Age

Acrisure's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Acrisure.
0
1
2
3
4
5
31-35
3.5
31-353.5
41-45
2.4
41-452.4
51-55
3.4
51-553.4
61-65
1.8
61-651.8

Acrisure Product Quality Score by Usage

Acrisure's Product Quality score was rated the highest by customers who have used Acrisure's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.8
1 to 2 Years
3.8
2 to 5 Years
3.2
Over 10 Years
1.5

Acrisure Product Quality Score by Industry

Acrisure's Product Quality score was rated 2 stars by Tech industry customers.

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Tech
2

Acrisure Pricing

Acrisure ROI & Value For Money

3/5

Acrisure has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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Acrisure Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Acrisure ROI

Acrisure's ROI score was rated highest by customers who have used Acrisure's products/services for 1 to 2 Years, and rated lowest by customers who have used Acrisure's products/services for Over 10 Years.

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Ranked Acrisure ROI the Highest

1 to 2 Years
3.5
51-55
3.4
Caucasian
3

Ranked Acrisure ROI the Lowest

61-65
1.6
African American/Black
1.5
Over 10 Years
1.5

Acrisure ROI Score by Gender

Female customers rated Acrisure's ROI score 0.1 stars higher than Male customers.

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Male

2.4/5

Female

2.5/5

Acrisure ROI Score by Ethnicity

Acrisure's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Acrisure.
0
1
2
3
4
5
Caucasian
3
Caucasian3
African American/Black
1.5
African American/Black1.5
Other
2.5
Other2.5

Acrisure ROI Score by Age

Acrisure's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Acrisure.
0
1
2
3
4
5
31-35
3
31-353
41-45
2.7
41-452.7
51-55
3.4
51-553.4
61-65
1.6
61-651.6

Acrisure ROI Score by Usage

Acrisure's ROI score was rated the highest by customers who have used Acrisure's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3
1 to 2 Years
3.5
2 to 5 Years
2.7
Over 10 Years
1.5

Acrisure ROI Score by Industry

Acrisure's ROI score was rated 2.1 stars by Tech industry customers.

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Tech
2.1

Acrisure Customer Satisfaction (CSAT)

Acrisure Customer Satisfaction (CSAT) Score

53 / 100

Acrisure has an overall Customer Satisfaction score of 53 rated by its users and customers.

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Very Satisfied35%
Satisfied18%
Neither Satisfied nor Dissatisfied13%
Dissatisfied14%
Very Dissatisfied20%
Very Satisfied
35%
Satisfied
18%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
14%
Very Dissatisfied
20%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Acrisure Customer Satisfaction

Acrisure's Customer Satisfaction score was rated highest by customers who have used Acrisure's products/services for 1 to 2 Years, and rated lowest by customers who have used Acrisure's products/services for Over 10 Years.

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Ranked Acrisure Customer Satisfaction the Highest

1 to 2 Years
67%
31-35
67%
Caucasian
50%

Ranked Acrisure Customer Satisfaction the Lowest

61-65
25%
Other
25%
Over 10 Years
0%

Acrisure Customer Satisfaction Score by Gender

Male customers rated Acrisure's Customer Satisfaction score 11 points higher than Female customers.

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45 / 100
Male
Very Satisfied
36%
Satisfied
9%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
18%
Very Dissatisfied
18%
34 / 100
Female
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
33%

Acrisure Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Acrisure's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.

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50 / 100
Very Satisfied50%
Satisfied0%
Neither Satisfied nor Dissatisfied10%
Dissatisfied30%
Very Dissatisfied10%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
30%
Very Dissatisfied
10%

CSAT according to African American/Black

Acrisure's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.

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25 / 100
Very Satisfied0%
Satisfied25%
Neither Satisfied nor Dissatisfied25%
Dissatisfied25%
Very Dissatisfied25%
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
25%

CSAT according to Other

Acrisure's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.

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25 / 100
Very Satisfied25%
Satisfied0%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied50%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%

Acrisure Customer Satisfaction Score by Age

Acrisure's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
31-35 CSAT Score
67%
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
31-3567%
41-45 CSAT Score
25%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
25%
41-4525%
51-55 CSAT Score
50%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
51-5550%
61-65 CSAT Score
25%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%
61-6525%

Acrisure Customer Satisfaction Score by Usage

Acrisure's Customer Satisfaction score was rated the highest by customers who have used Acrisure's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
40
1 to 2 Years
67
2 to 5 Years
50
Over 10 Years
0

Acrisure Customer Service

3.1/5

Acrisure has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.

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About Acrisure's Customer Service

Address

Grand Rapids, MI


Website

http://acrisure.com


Phone Number

616-554-1402

Quick Insights into Acrisure Customer Service

Acrisure's Customer Service score was rated highest by customers who have used Acrisure's products/services for 1 to 2 Years, and rated lowest by customers who have used Acrisure's products/services for Over 10 Years.

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Ranked Acrisure Customer Service the Highest

1 to 2 Years
3.5
51-55
3.3
Caucasian
3

Ranked Acrisure Customer Service the Lowest

61-65
1.9
African American/Black
1.5
Over 10 Years
1.5

Acrisure Customer Service Score by Gender

Male customers rated Acrisure's Customer Service score 0.2 stars higher than Female customers.

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Male

2.5/5

Female

2.3/5

Acrisure Customer Service Score by Ethnicity

Acrisure's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Acrisure.
0
20
40
60
80
100
Caucasian
3
Caucasian3
African American/Black
1.5
African American/Black1.5
Other
2.4
Other2.4

Acrisure Customer Service Score by Age

Acrisure's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Acrisure.
0
20
40
60
80
100
31-35
2.6
31-352.6
41-45
2.9
41-452.9
51-55
3.3
51-553.3
61-65
1.9
61-651.9

Acrisure Customer Service Score by Usage

Acrisure's Customer Service score was rated the highest by customers who have used Acrisure's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3
1 to 2 Years
3.5
2 to 5 Years
2.6
Over 10 Years
1.5

Acrisure Customer Service Score by Industry

Acrisure's Customer Service score was rated 2 stars by Tech industry customers.

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Tech
2

Acrisure as an Employer

4.2/5

Acrisure has a 4.2/5 stars for its overall company culture rated by their employees

  Acrisure CEO
top
20%
CEO of Acrisure

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Acrisure scored a 1 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Acrisure would recommend the brand to a friend. ENPS measures how likely Acrisure employees would recommend working at Acrisure to a friend.

Net Promoter Score

1
NPS Score
46%Promoters
9%Passive
45%Detractors

Employee Net Promoter Score

-2
eNPS Score
38%Promoters
22%Passive
40%Detractors

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