67
NPS
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ADARA, Inc.
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About ADARA, Inc. Brand
ADARA leverages global travel data to drive future business performance.
Brand at a Glance
83%
Customer Loyalty
3.5/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
ADARA, Inc. CMO
ADARA, Inc. NPS
ADARA, Inc.'s Net Promoter Score (NPS) is a 67 with 67% Promoters, 33% Passives, and 0% Detractors. Net Promoter Score tracks whether ADARA, Inc.'s customers would recommend using the product based on a scale of -100 to 100.
ADARA, Inc. Overall NPS
| 67% | Promoters |
|---|---|
| 33% | Passives |
| 0% | Detractors |
ADARA, Inc. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 100 | Sep 2022 | 100 |
Jan 2023 50 | Jan 2023 | 50 |
Feb 2023 66 | Feb 2023 | 66 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ADARA, Inc. Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of ADARA, Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ADARA, Inc. Product Quality
3.5/5
ADARA, Inc. has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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ADARA, Inc. Product Information
ADARA, Inc.’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.adara.com
- Company Size
- 51-200 Employees
Industry
Tech
AdTech
SaaS
Travel
ADARA, Inc. Pricing
ADARA, Inc. ROI & Value For Money
3.8/5
ADARA, Inc. has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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ADARA, Inc. Customer Satisfaction (CSAT)
ADARA, Inc. Customer Satisfaction (CSAT) Score
67 / 100
ADARA, Inc. has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ADARA, Inc. Customer Service
3.9/5
ADARA, Inc. has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About ADARA, Inc.'s Customer Service
Address
1070 E Meadow Circle, Mountain View, CA 94303
Website
http://www.adara.com
Phone Number
1(408) 876-6360
ADARA, Inc.'s Social Links
ADARA, Inc. as an Employer
2.6/5
ADARA, Inc. has a 2.6/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
ADARA, Inc. scored a 67 for Net Promoter Score and a -79 for Employee Net Promoter Score. NPS gauges how likely a customer of ADARA, Inc. would recommend the brand to a friend. ENPS measures how likely ADARA, Inc. employees would recommend working at ADARA, Inc. to a friend.
Net Promoter Score
67
NPS Score
| 67% | Promoters |
|---|---|
| 33% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-79
eNPS Score
| 7% | Promoters |
|---|---|
| 7% | Passive |
| 86% | Detractors |
