-38
NPS
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ADESA
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About ADESA's Brand
ADESA provides whole car auctions and related services.
Brand at a Glance
76%
Customer Loyalty
2.6/5
Product Quality
2.5/5
Pricing
2.3/5
Customer Service
ADESA NPS
ADESA's Net Promoter Score (NPS) is a -38 with 28% Promoters, 6% Passives, and 66% Detractors. Net Promoter Score tracks whether ADESA's customers would recommend using the product based on a scale of -100 to 100.
ADESA Overall NPS
| 28% | Promoters |
|---|---|
| 6% | Passives |
| 66% | Detractors |
ADESA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 -43 | Sep 2023 | -43 |
Oct 2023 -42 | Oct 2023 | -42 |
Nov 2023 -44 | Nov 2023 | -44 |
Dec 2023 -41 | Dec 2023 | -41 |
Jan 2024 -40 | Jan 2024 | -40 |
Feb 2024 -38 | Feb 2024 | -38 |
Apr 2024 -34 | Apr 2024 | -34 |
Jul 2024 -36 | Jul 2024 | -36 |
Aug 2024 -33 | Aug 2024 | -33 |
Dec 2024 -37 | Dec 2024 | -37 |
Aug 2025 -37 | Aug 2025 | -37 |
Oct 2025 -39 | Oct 2025 | -39 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ADESA NPS by Gender
Male customers rated ADESA's NPS 46 points higher than Female customers.
Male
-54
ADESA's NPS was rated -54 by Male customers on Comparably.
23%
Promoters
0%
Passives
77%
Detractors
Female
-100
ADESA's NPS was rated -100 by Female customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
ADESA NPS by Ethnicity
ADESA's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -76 | Caucasian | -76 |
Other -72 | Other | -72 |
ADESA NPS by Age
ADESA's NPS was rated -50 points by customers ages 36-40 and customers ages 61-65 on Comparably.
ADESA NPS by Usage
ADESA's NPS was rated the highest by customers who have used ADESA's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -100 | 2 to 5 Years | -100 |
Over 10 Years -34 | Over 10 Years | -34 |
ADESA Customer Reviews
Out of the 7 ADESA customer reviews 2 were positive and 5 were constructive. ADESA customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
ADESA Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of ADESA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ADESA Customer Loyalty Score by Gender
Male customers rated ADESA's Customer Loyalty score 15% higher than Female customers.
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Male
79%
Yes
Female
64%
Yes
ADESA Customer Loyalty Score by Ethnicity
ADESA's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ADESA.
78
out of 100
Caucasian
61
out of 100
Other
ADESA Customer Loyalty Score by Age
ADESA's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of ADESA.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 78% | 36-40 | 78% |
61-65 100% | 61-65 | 100% |
ADESA Customer Loyalty Score by Usage
ADESA's Customer Loyalty score was rated the highest by customers who have used ADESA's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
ADESA Customer Loyalty Score by Industry
ADESA's Customer Loyalty score was rated the highest by Wholesale industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
ADESA Product Quality
2.6/5
ADESA has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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ADESA Product Information
ADESA’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Automotive and Transportation industry rated ADESA's product the highest. Reviewers from the Tech industry rated ADESA the lowest at 1.9.
- Website
- http://www.adesa.com/home
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Travel
Quick Insights into ADESA Product Quality
ADESA's Product Quality score was rated highest by customers who have used ADESA's products/services for Over 10 Years, and rated lowest by Other customers.
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Ranked ADESA Product Quality the Highest
Ranked ADESA Product Quality the Lowest
ADESA Product Quality Score by Gender
Male customers rated ADESA's Product Quality score 0.5 stars higher than Female customers.
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Male
2.1/5
Female
1.6/5
ADESA Product Quality Score by Ethnicity
ADESA's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of ADESA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Other 1.5 | Other | 1.5 |
ADESA Product Quality Score by Age
ADESA's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of ADESA.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2.7 | 36-40 | 2.7 |
61-65 2.1 | 61-65 | 2.1 |
ADESA Product Quality Score by Usage
ADESA's Product Quality score was rated the highest by customers who have used ADESA's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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ADESA Product Quality Score by Industry
ADESA's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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ADESA Pricing
ADESA ROI & Value For Money
2.5/5
ADESA has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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ADESA Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Wholesale industry. The users from the Tech industry think that they had the lowest ROI from ADESA.
Quick Insights into ADESA ROI
ADESA's ROI score was rated highest by customers who have used ADESA's products/services for Over 10 Years, and rated lowest by Female customers.
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Ranked ADESA ROI the Highest
Ranked ADESA ROI the Lowest
ADESA ROI Score by Gender
Male customers rated ADESA's ROI score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of ADESA.
Male
2/5
Female
1.5/5
ADESA ROI Score by Ethnicity
ADESA's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ADESA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Other 1.6 | Other | 1.6 |
ADESA ROI Score by Age
ADESA's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of ADESA.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2.7 | 36-40 | 2.7 |
61-65 2.1 | 61-65 | 2.1 |
ADESA ROI Score by Usage
ADESA's ROI score was rated the highest by customers who have used ADESA's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
ADESA ROI Score by Industry
ADESA's ROI score was rated the highest by Wholesale industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
ADESA Customer Satisfaction (CSAT)
ADESA Customer Satisfaction (CSAT) Score
37 / 100
ADESA has an overall Customer Satisfaction score of 37 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
23%
Satisfied
14%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
11%
Very Dissatisfied
43%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ADESA Customer Satisfaction
ADESA's Customer Satisfaction score was rated highest by customers who have used ADESA's products/services for Over 10 Years, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked ADESA's Customer Satisfaction.
Ranked ADESA Customer Satisfaction the Highest
Ranked ADESA Customer Satisfaction the Lowest
ADESA Customer Satisfaction Score by Gender
Male customers rated ADESA's Customer Satisfaction score 3 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of ADESA.
23 / 100
MaleVery Satisfied | 15% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 15% | |
Very Dissatisfied | 54% |
20 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 60% |
ADESA Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ADESA's Customer Satisfaction (CSAT) score was rated 26% according to Caucasian users and customers.
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26 / 100
Very Satisfied
13%
Satisfied
13%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
13%
Very Dissatisfied
50%
CSAT according to Other
ADESA's Customer Satisfaction (CSAT) score was rated 14% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ADESA.
14 / 100
Very Satisfied
14%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
72%
ADESA Customer Satisfaction Score by Age
ADESA's Customer Satisfaction score was rated 25 points by customers ages 36-40 and customers ages 61-65 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of ADESA.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 25% | |||||||||||||||
| 61-65 | 25% |
ADESA Customer Satisfaction Score by Usage
ADESA's Customer Satisfaction score was rated the highest by customers who have used ADESA's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
ADESA Customer Satisfaction Score by Industry
ADESA's Customer Satisfaction score was rated the highest by Wholesale industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "ADESA Customer Satisfaction Score by Industry",
"text": "ADESA's Customer Satisfaction score was rated the highest by Wholesale industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "ADESA's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "ADESA's Customer Satisfaction score is rated by Automotive and Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Wholesale",
"groupId": 571,
"score": 33,
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"scoreClassName": "max",
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]
}ADESA Customer Service
2.3/5
ADESA has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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About ADESA's Customer Service
Address
13085 Hamilton Crossing Blvd, Carmel, IN
Website
http://www.adesa.com/home
Phone Number
13172494616
Quick Insights into ADESA Customer Service
ADESA's Customer Service score was rated highest by customers who have used ADESA's products/services for Over 10 Years, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked ADESA's Customer Service score.
Ranked ADESA Customer Service the Highest
Ranked ADESA Customer Service the Lowest
ADESA Customer Service Score by Gender
Male customers rated ADESA's Customer Service score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of ADESA.
Male
2/5
Female
1.5/5
ADESA Customer Service Score by Ethnicity
ADESA's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of ADESA.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Other 1.5 | Other | 1.5 |
ADESA Customer Service Score by Age
ADESA's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of ADESA.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 2.1 | 36-40 | 2.1 |
61-65 2.2 | 61-65 | 2.2 |
ADESA Customer Service Score by Usage
ADESA's Customer Service score was rated the highest by customers who have used ADESA's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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ADESA Customer Service Score by Industry
ADESA's Customer Service score was rated the highest by Wholesale industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
ADESA as an Employer
2.6/5
ADESA has a 2.6/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
ADESA scored a -38 for Net Promoter Score and a -42 for Employee Net Promoter Score. NPS gauges how likely a customer of ADESA would recommend the brand to a friend. ENPS measures how likely ADESA employees would recommend working at ADESA to a friend.
Net Promoter Score
-38
NPS Score
| 28% | Promoters |
|---|---|
| 6% | Passive |
| 66% | Detractors |
Employee Net Promoter Score
-42
eNPS Score
| 24% | Promoters |
|---|---|
| 10% | Passive |
| 66% | Detractors |
