-31
NPS
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Admiral Group
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About Admiral Group's Brand
Admiral Group plc is a motor insurance company with its head office in Cardiff, Wales.
Brand at a Glance
81%
Customer Loyalty
2.3/5
Product Quality
2.4/5
Pricing
2.3/5
Customer Service
Admiral Group NPS
Admiral Group's Net Promoter Score (NPS) is a -31 with 33% Promoters, 3% Passives, and 64% Detractors. Net Promoter Score tracks whether Admiral Group's customers would recommend using the product based on a scale of -100 to 100.
Admiral Group Overall NPS
| 33% | Promoters |
|---|---|
| 3% | Passives |
| 64% | Detractors |
Admiral Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 -31 | Dec 2023 | -31 |
Jan 2024 -33 | Jan 2024 | -33 |
Feb 2024 -29 | Feb 2024 | -29 |
Jun 2024 -31 | Jun 2024 | -31 |
Jul 2024 -33 | Jul 2024 | -33 |
Aug 2024 -29 | Aug 2024 | -29 |
Nov 2024 -31 | Nov 2024 | -31 |
Feb 2025 -33 | Feb 2025 | -33 |
Mar 2025 -29 | Mar 2025 | -29 |
Jul 2025 -31 | Jul 2025 | -31 |
Sep 2025 -35 | Sep 2025 | -35 |
Oct 2025 -31 | Oct 2025 | -31 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Admiral Group NPS by Gender
Male customers rated Admiral Group's NPS 16 points higher than Female customers.
Male
-84
Admiral Group's NPS was rated -84 by Male customers on Comparably.
8%
Promoters
0%
Passives
92%
Detractors
Female
-100
Admiral Group's NPS was rated -100 by Female customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Admiral Group NPS by Ethnicity
Admiral Group's NPS was rated -84 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -84 | Caucasian | -84 |
Admiral Group NPS by Age
Admiral Group's NPS was rated -100 points by customers ages 51-55 and customers ages 66+ on Comparably.
Admiral Group NPS by Usage
Admiral Group's NPS was rated the highest by customers who have used Admiral Group's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Admiral Group Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Admiral Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Admiral Group Customer Loyalty Score by Gender
Female customers rated Admiral Group's Customer Loyalty score 22% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Admiral Group.
Male
78%
Yes
Female
100%
Yes
Admiral Group Customer Loyalty Score by Ethnicity
Admiral Group's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Admiral Group.
78
out of 100
Caucasian
Admiral Group Customer Loyalty Score by Age
Admiral Group's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Admiral Group.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 82% | 51-55 | 82% |
66+ 100% | 66+ | 100% |
Admiral Group Customer Loyalty Score by Usage
Admiral Group's Customer Loyalty score was rated the highest by customers who have used Admiral Group's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Admiral Group Customer Loyalty Score by Industry
Admiral Group's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Admiral Group Product Quality
2.3/5
Admiral Group has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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Admiral Group Product Information
Admiral Group’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Admiral Group's product the highest. Reviewers from the Education industry rated Admiral Group the lowest at 1.5.
- Website
- https://admiralgroup.co.uk/
- Company Size
- 10,000+ Employees
Industry
Tech
Banking
FinTech
Quick Insights into Admiral Group Product Quality
Admiral Group's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by Male customers.
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Ranked Admiral Group Product Quality the Highest
Ranked Admiral Group Product Quality the Lowest
Admiral Group Product Quality Score by Gender
Admiral Group's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Admiral Group.
Male
1.5/5
Female
1.5/5
Admiral Group Product Quality Score by Ethnicity
Admiral Group's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Admiral Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Admiral Group Product Quality Score by Age
Admiral Group's Product Quality score was rated 1.5 stars by customers ages 51-55 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Admiral Group.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Admiral Group Product Quality Score by Usage
Admiral Group's Product Quality score was rated the highest by customers who have used Admiral Group's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Admiral Group Product Quality Score by Industry
Admiral Group's Product Quality score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Admiral Group Pricing
Admiral Group ROI & Value For Money
2.4/5
Admiral Group has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Admiral Group Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Education industry think that they had the lowest ROI from Admiral Group.
Quick Insights into Admiral Group ROI
Admiral Group's ROI score was rated highest by customers ages 66+, and rated lowest by customers who have used Admiral Group's products/services for Less than 1 Year.
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Ranked Admiral Group ROI the Highest
Ranked Admiral Group ROI the Lowest
Admiral Group ROI Score by Gender
Male customers rated Admiral Group's ROI score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Admiral Group.
Male
1.6/5
Female
1.5/5
Admiral Group ROI Score by Ethnicity
Admiral Group's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Admiral Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Admiral Group ROI Score by Age
Admiral Group's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Admiral Group.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
Admiral Group ROI Score by Usage
Admiral Group's ROI score was rated the highest by customers who have used Admiral Group's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Admiral Group ROI Score by Industry
Admiral Group's ROI score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Admiral Group Customer Satisfaction (CSAT)
Admiral Group Customer Satisfaction (CSAT) Score
32 / 100
Admiral Group has an overall Customer Satisfaction score of 32 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
5%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
5%
Very Dissatisfied
58%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Admiral Group Customer Satisfaction
Admiral Group's Customer Satisfaction score was rated highest by customers who have used Admiral Group's products/services for 2 to 5 Years, and rated lowest by customers who have used Admiral Group's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Admiral Group's Customer Satisfaction.
Ranked Admiral Group Customer Satisfaction the Highest
Ranked Admiral Group Customer Satisfaction the Lowest
Admiral Group Customer Satisfaction Score by Gender
Male customers rated Admiral Group's Customer Satisfaction score 0 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Admiral Group.
9 / 100
MaleVery Satisfied | 9% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 18% | |
Very Dissatisfied | 73% |
0
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 100% |
Admiral Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Admiral Group's Customer Satisfaction (CSAT) score was rated 9% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Admiral Group.
9 / 100
Very Satisfied
9%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
82%
Admiral Group Customer Satisfaction Score by Age
Admiral Group's Customer Satisfaction score was rated 0 points by customers ages 51-55 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Admiral Group.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 0% | |||||||||||||||
| 66+ | 0% |
Admiral Group Customer Satisfaction Score by Usage
Admiral Group's Customer Satisfaction score was rated the highest by customers who have used Admiral Group's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Admiral Group Customer Satisfaction Score by Industry
Admiral Group's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"label": "Tech",
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"score": 33,
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"scoreLabel": 33
},
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"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
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}Admiral Group Customer Service
2.3/5
Admiral Group has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Admiral Group's overall Customer Service score rated by its users and customers.
About Admiral Group's Customer Service
Address
Cardiff, MD United States of America
Website
https://admiralgroup.co.uk/
Phone Number
+44 871 882 8282
Quick Insights into Admiral Group Customer Service
Admiral Group's Customer Service score was rated highest by customers who have used Admiral Group's products/services for 2 to 5 Years, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Admiral Group's Customer Service score.
Ranked Admiral Group Customer Service the Highest
Ranked Admiral Group Customer Service the Lowest
Admiral Group Customer Service Score by Gender
Admiral Group's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Admiral Group.
Male
1.5/5
Female
1.5/5
Admiral Group Customer Service Score by Ethnicity
Admiral Group's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Admiral Group.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Admiral Group Customer Service Score by Age
Admiral Group's Customer Service score was rated 1.5 stars by customers ages 51-55 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Admiral Group.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Admiral Group Customer Service Score by Usage
Admiral Group's Customer Service score was rated the highest by customers who have used Admiral Group's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Admiral Group Customer Service Score by Industry
Admiral Group's Customer Service score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Admiral Group as an Employer
3.4/5
Admiral Group has a 3.4/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Admiral Group scored a -31 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Admiral Group would recommend the brand to a friend. ENPS measures how likely Admiral Group employees would recommend working at Admiral Group to a friend.
Net Promoter Score
-31
NPS Score
| 33% | Promoters |
|---|---|
| 3% | Passive |
| 64% | Detractors |
Employee Net Promoter Score
-7
eNPS Score
| 36% | Promoters |
|---|---|
| 21% | Passive |
| 43% | Detractors |
