33
NPS
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ADTRAN, INC.
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About ADTRAN, INC. Brand
ADTRAN, Inc. designs, manufactures, markets, and services network access solutions that enable voice, data, video, and Internet
Brand at a Glance
84%
Customer Loyalty
3.7/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
ADTRAN, INC. NPS
ADTRAN, INC.'s Net Promoter Score (NPS) is a 33 with 50% Promoters, 33% Passives, and 17% Detractors. Net Promoter Score tracks whether ADTRAN, INC.'s customers would recommend using the product based on a scale of -100 to 100.
ADTRAN, INC. Overall NPS
| 50% | Promoters |
|---|---|
| 33% | Passives |
| 17% | Detractors |
ADTRAN, INC. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 100 | Jan 2021 | 100 |
Jun 2021 100 | Jun 2021 | 100 |
Nov 2021 33 | Nov 2021 | 33 |
Dec 2022 50 | Dec 2022 | 50 |
Sep 2023 20 | Sep 2023 | 20 |
Nov 2023 33 | Nov 2023 | 33 |
Jan 2024 43 | Jan 2024 | 43 |
Dec 2024 50 | Dec 2024 | 50 |
May 2025 44 | May 2025 | 44 |
Jul 2025 40 | Jul 2025 | 40 |
Nov 2025 34 | Nov 2025 | 34 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ADTRAN, INC. NPS by Usage
ADTRAN, INC.'s NPS was rated 0 points by customers who have used ADTRAN, INC.'s products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
ADTRAN, INC. Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of ADTRAN, INC. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ADTRAN, INC. Customer Loyalty Score by Usage
ADTRAN, INC.'s Customer Loyalty score was rated 70% by customers who have used ADTRAN, INC.'s products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
ADTRAN, INC. Product Quality
3.7/5
ADTRAN, INC. has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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ADTRAN, INC. Product Information
ADTRAN, INC.’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://www.adtran.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Content
Hardware and Devices
Media
SaaS
Sports & Entertainment
Quick Insights into ADTRAN, INC. Product Quality
ADTRAN, INC.'s Product Quality score was rated highest by customers who have used ADTRAN, INC.'s products/services for 1 to 2 Years.
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Ranked ADTRAN, INC. Product Quality the Highest
ADTRAN, INC. Product Quality Score by Usage
ADTRAN, INC.'s Product Quality score was rated 3.3 stars by customers who have used ADTRAN, INC.'s products/services for 1 to 2 Years.
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ADTRAN, INC. Pricing
ADTRAN, INC. ROI & Value For Money
3.8/5
ADTRAN, INC. has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into ADTRAN, INC. ROI
ADTRAN, INC.'s ROI score was rated highest by customers who have used ADTRAN, INC.'s products/services for 1 to 2 Years.
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Ranked ADTRAN, INC. ROI the Highest
ADTRAN, INC. ROI Score by Usage
ADTRAN, INC.'s ROI score was rated 3.5 stars by customers who have used ADTRAN, INC.'s products/services for 1 to 2 Years.
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ADTRAN, INC. Customer Satisfaction (CSAT)
ADTRAN, INC. Customer Satisfaction (CSAT) Score
75 / 100
ADTRAN, INC. has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ADTRAN, INC. Customer Satisfaction
ADTRAN, INC.'s Customer Satisfaction score was rated highest by customers who have used ADTRAN, INC.'s products/services for 1 to 2 Years.
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Ranked ADTRAN, INC. Customer Satisfaction the Highest
ADTRAN, INC. Customer Satisfaction Score by Usage
ADTRAN, INC.'s Customer Satisfaction score was rated 33 points by customers who have used ADTRAN, INC.'s products/services for 1 to 2 Years.
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ADTRAN, INC. Customer Service
3.8/5
ADTRAN, INC. has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About ADTRAN, INC.'s Customer Service
Address
901 Explorer Boulevard, Huntsville, AL 35806
Website
http://www.adtran.com
Quick Insights into ADTRAN, INC. Customer Service
ADTRAN, INC.'s Customer Service score was rated highest by customers who have used ADTRAN, INC.'s products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked ADTRAN, INC. Customer Service score.
Ranked ADTRAN, INC. Customer Service the Highest
ADTRAN, INC. Customer Service Score by Usage
ADTRAN, INC.'s Customer Service score was rated 3.8 stars by customers who have used ADTRAN, INC.'s products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
ADTRAN, INC. as an Employer
4.1/5
ADTRAN, INC. has a 4.1/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
ADTRAN, INC. scored a 33 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of ADTRAN, INC. would recommend the brand to a friend. ENPS measures how likely ADTRAN, INC. employees would recommend working at ADTRAN, INC. to a friend.
Net Promoter Score
33
NPS Score
| 50% | Promoters |
|---|---|
| 33% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
-19
eNPS Score
| 24% | Promoters |
|---|---|
| 33% | Passive |
| 43% | Detractors |
