43
NPS
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Brand Page
Advantest
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About Advantest's Brand
Manufacturing
Brand at a Glance
54%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.9/5
Customer Service
Advantest NPS
Advantest's Net Promoter Score (NPS) is a 43 with 64% Promoters, 15% Passives, and 21% Detractors. Net Promoter Score tracks whether Advantest's customers would recommend using the product based on a scale of -100 to 100.
Advantest Overall NPS
| 64% | Promoters |
|---|---|
| 15% | Passives |
| 21% | Detractors |
Advantest NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 100 | Jan 2022 | 100 |
Aug 2022 0 | Aug 2022 | 0 |
Oct 2022 -33 | Oct 2022 | -33 |
Feb 2023 0 | Feb 2023 | 0 |
Jun 2023 0 | Jun 2023 | 0 |
Aug 2023 45 | Aug 2023 | 45 |
Jan 2024 49 | Jan 2024 | 49 |
Apr 2025 38 | Apr 2025 | 38 |
Aug 2025 43 | Aug 2025 | 43 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Advantest Customer Loyalty
54%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of Advantest users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Advantest Product Quality
3.7/5
Advantest has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Advantest's overall Product Quality score rated by its users and customers.
Advantest Product Information
Advantest’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Business Services
Enterprise
Hardware and Devices
Advantest Pricing
Advantest ROI & Value For Money
3.6/5
Advantest has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Advantest's overall ROI score rated by its users and customers.
Advantest Customer Satisfaction (CSAT)
Advantest Customer Satisfaction (CSAT) Score
78 / 100
Advantest has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
56%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Advantest Customer Service
3.9/5
Advantest has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Advantest's overall Customer Service score rated by its users and customers.
About Advantest's Customer Service
Address
3201 Scott Blvd., Santa Clara, CA 100-0005
Website
http://www.advantest.com/index_html_advantest
Phone Number
81 3 3214 7500
Advantest's Social Links
Advantest as an Employer
4.3/5
Advantest has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Advantest scored a 43 for Net Promoter Score and a 79 for Employee Net Promoter Score. NPS gauges how likely a customer of Advantest would recommend the brand to a friend. ENPS measures how likely Advantest employees would recommend working at Advantest to a friend.
Net Promoter Score
43
NPS Score
| 64% | Promoters |
|---|---|
| 15% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
79
eNPS Score
| 86% | Promoters |
|---|---|
| 7% | Passive |
| 7% | Detractors |
