16
NPS
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Brand Page
Adweek
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About Adweek's Brand
Adweek, an online news platform that provides marketing, media, and advertising professionals with information related to various subjects.
Brand at a Glance
83%
Customer Loyalty
3.8/5
Product Quality
3.2/5
Pricing
3.8/5
Customer Service
Adweek NPS
Adweek's Net Promoter Score (NPS) is a 16 with 58% Promoters, 0% Passives, and 42% Detractors. Net Promoter Score tracks whether Adweek's customers would recommend using the product based on a scale of -100 to 100.
Adweek Overall NPS
| 58% | Promoters |
|---|---|
| 0% | Passives |
| 42% | Detractors |
Adweek NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 -100 | Jun 2020 | -100 |
Aug 2021 33 | Aug 2021 | 33 |
Oct 2021 50 | Oct 2021 | 50 |
Jan 2022 60 | Jan 2022 | 60 |
Feb 2022 67 | Feb 2022 | 67 |
Apr 2022 43 | Apr 2022 | 43 |
Jan 2023 25 | Jan 2023 | 25 |
Feb 2023 11 | Feb 2023 | 11 |
Nov 2023 0 | Nov 2023 | 0 |
Jan 2024 9 | Jan 2024 | 9 |
Oct 2024 17 | Oct 2024 | 17 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Adweek Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Adweek users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Adweek Product Quality
3.8/5
Adweek has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Adweek's overall Product Quality score rated by its users and customers.
Adweek Product Information
Adweek’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.adweek.com
- Company Size
- 51-200 Employees
Industry
Tech
Content
Media
Sports & Entertainment
Adweek Pricing
Adweek ROI & Value For Money
3.2/5
Adweek has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Adweek Customer Satisfaction (CSAT)
Adweek Customer Satisfaction (CSAT) Score
67 / 100
Adweek has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
23%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
22%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Adweek Customer Service
3.8/5
Adweek has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Adweek's Customer Service
Address
Guggenheim Digital Media, 770 Broadway, 15th floor, New York City, NY
Website
http://www.adweek.com
Phone Number
(877)496-5246
Adweek as an Employer
4.2/5
Adweek has a 4.2/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Adweek scored a 16 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of Adweek would recommend the brand to a friend. ENPS measures how likely Adweek employees would recommend working at Adweek to a friend.
Net Promoter Score
16
NPS Score
| 58% | Promoters |
|---|---|
| 0% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
49
eNPS Score
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |
