47
NPS
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Brand Page
Aesop
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About Aesop's Brand
Aeso Apps is an application developer for iphon
Brand at a Glance
58%
Customer Loyalty
4.3/5
Product Quality
3.6/5
Pricing
4.2/5
Customer Service
Aesop NPS
Aesop's Net Promoter Score (NPS) is a 47 with 60% Promoters, 27% Passives, and 13% Detractors. Net Promoter Score tracks whether Aesop's customers would recommend using the product based on a scale of -100 to 100.
Aesop Overall NPS
| 60% | Promoters |
|---|---|
| 27% | Passives |
| 13% | Detractors |
Aesop NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 100 | May 2022 | 100 |
Aug 2022 100 | Aug 2022 | 100 |
Sep 2022 100 | Sep 2022 | 100 |
Jan 2023 75 | Jan 2023 | 75 |
May 2023 80 | May 2023 | 80 |
Feb 2024 50 | Feb 2024 | 50 |
Mar 2024 44 | Mar 2024 | 44 |
Apr 2024 40 | Apr 2024 | 40 |
Jul 2024 45 | Jul 2024 | 45 |
Mar 2025 53 | Mar 2025 | 53 |
May 2025 43 | May 2025 | 43 |
Sep 2025 47 | Sep 2025 | 47 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Aesop Customer Loyalty
58%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
58% of Aesop users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Aesop Product Quality
4.3/5
Aesop has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Aesop Product Information
Aesop’s product quality score is a 4.3 out of 5 as rated by its users and customers.
- Website
- http://www.aesopapps.com
- Company Size
- 1-10 Employees
Industry
Tech
Healthcare
Aesop Pricing
Aesop ROI & Value For Money
3.6/5
Aesop has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Aesop Customer Satisfaction (CSAT)
Aesop Customer Satisfaction (CSAT) Score
86 / 100
Aesop has an overall Customer Satisfaction score of 86 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
57%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Aesop Customer Service
4.2/5
Aesop has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Aesop's Customer Service
Address
Chicago, IL
Website
http://www.aesopapps.com
Aesop as an Employer
2.4/5
Aesop has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Aesop scored a 47 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of Aesop would recommend the brand to a friend. ENPS measures how likely Aesop employees would recommend working at Aesop to a friend.
Net Promoter Score
47
NPS Score
| 60% | Promoters |
|---|---|
| 27% | Passive |
| 13% | Detractors |
Employee Net Promoter Score
-51
eNPS Score
| 16% | Promoters |
|---|---|
| 17% | Passive |
| 67% | Detractors |
