34
NPS
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Brand Page
AIDA
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About AIDA's Brand
AIDA is the number one on the German cruise market.
Brand at a Glance
100%
Customer Loyalty
2.6/5
Product Quality
3/5
Pricing
1.5/5
Customer Service
AIDA NPS
AIDA's Net Promoter Score (NPS) is a 34 with 67% Promoters, 0% Passives, and 33% Detractors. Net Promoter Score tracks whether AIDA's customers would recommend using the product based on a scale of -100 to 100.
AIDA Overall NPS
| 67% | Promoters |
|---|---|
| 0% | Passives |
| 33% | Detractors |
AIDA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 100 | Jun 2024 | 100 |
Oct 2024 0 | Oct 2024 | 0 |
Nov 2024 33 | Nov 2024 | 33 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AIDA Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of AIDA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
AIDA Product Quality
2.6/5
AIDA has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock AIDA's overall Product Quality score rated by its users and customers.
AIDA Product Information
AIDA’s product quality score is a 2.6 out of 5 as rated by its users and customers.
- Website
- https://www.aida.de/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Travel
AIDA Pricing
AIDA ROI & Value For Money
3/5
AIDA has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock AIDA's overall ROI score rated by its users and customers.
AIDA Customer Satisfaction (CSAT)
AIDA Customer Satisfaction (CSAT) Score
100 / 100
AIDA has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
AIDA Customer Service
1.5/5
AIDA has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock AIDA's overall Customer Service score rated by its users and customers.
About AIDA's Customer Service
Address
Am Strande 3d, 18055 Germany
Website
https://www.aida.de/
AIDA as an Employer
Consumer vs. Employees
AIDA scored a 34 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of AIDA would recommend the brand to a friend. ENPS measures how likely AIDA employees would recommend working at AIDA to a friend.
Net Promoter Score
34
NPS Score
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
