Allrecipes NPS & Customer Reviews | Comparably
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Allrecipes
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About Allrecipes' Brand

AllRecipes is a food-focused social media website for home cooks to find and share food experiences, recipes, photos, profiles, and posts.

Brand at a Glance

54%
Customer Loyalty
3.1/5
Product Quality
2.8/5
Pricing
3.1/5
Customer Service

Allrecipes NPS

Allrecipes's Net Promoter Score (NPS) is a -14 with 43% Promoters, 0% Passives, and 57% Detractors. Net Promoter Score tracks whether Allrecipes's customers would recommend using the product based on a scale of -100 to 100.

Allrecipes Overall NPS

-14
NPS
43%Promoters
0%Passives
57%Detractors
Allrecipes Overall NPS

Allrecipes NPS Trend

-100
-50
0
50
100
Dec 2020
-100
Dec 2020-100
May 2021
0
May 20210
Dec 2022
-33
Dec 2022-33
Jan 2023
0
Jan 20230
Feb 2023
-20
Feb 2023-20
Mar 2023
0
Mar 20230
Feb 2024
-15
Feb 2024-15

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Allrecipes Customer Reviews

What can this brand most improve?
More African dishes would be good for diversity

Allrecipes Customer Loyalty

54%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

54% of Allrecipes users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

54
54%
46
46%
Allrecipes Customer Loyalty

Allrecipes Product Quality

3.1/5

Allrecipes has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.

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Allrecipes Product Information

Allrecipes’s product quality score is a 3.1 out of 5 as rated by its users and customers.

Website
http://allrecipes.com
Company Size
51-200 Employees

Industry

Tech
Content

Allrecipes Pricing

Allrecipes ROI & Value For Money

2.8/5

Allrecipes has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.

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Allrecipes Customer Satisfaction (CSAT)

Allrecipes Customer Satisfaction (CSAT) Score

50 / 100

Allrecipes has an overall Customer Satisfaction score of 50 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied25%
Satisfied25%
Neither Satisfied nor Dissatisfied50%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Allrecipes Customer Service

3.1/5

Allrecipes has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.

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About Allrecipes's Customer Service

Address

413 Pine Street, 5th Floor, Seattle, WA


Website

http://allrecipes.com


Phone Number

206-292-3990

Allrecipes as an Employer

2.4/5

Allrecipes has a 2.4/5 stars for its overall company culture rated by their employees

  Allrecipes CEO
bottom
20%
CEO of Allrecipes

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Allrecipes scored a -14 for Net Promoter Score and a -43 for Employee Net Promoter Score. NPS gauges how likely a customer of Allrecipes would recommend the brand to a friend. ENPS measures how likely Allrecipes employees would recommend working at Allrecipes to a friend.

Net Promoter Score

-14
NPS Score
43%Promoters
0%Passive
57%Detractors

Employee Net Promoter Score

-43
eNPS Score
14%Promoters
29%Passive
57%Detractors

Global Ranking Snapshot

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