40
NPS
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AllTrails
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About AllTrails' Brand
AllTrails is a community of 4 million hikers, campers and mountain bikers who share a passion about the outdoors.
Brand at a Glance
59%
Customer Loyalty
3.8/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service
AllTrails NPS
AllTrails's Net Promoter Score (NPS) is a 40 with 50% Promoters, 40% Passives, and 10% Detractors. Net Promoter Score tracks whether AllTrails's customers would recommend using the product based on a scale of -100 to 100.
AllTrails Overall NPS
| 50% | Promoters |
|---|---|
| 40% | Passives |
| 10% | Detractors |
AllTrails NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 100 | Oct 2020 | 100 |
Apr 2021 50 | Apr 2021 | 50 |
Jul 2021 66 | Jul 2021 | 66 |
Aug 2021 75 | Aug 2021 | 75 |
Sep 2021 80 | Sep 2021 | 80 |
Aug 2023 57 | Aug 2023 | 57 |
May 2024 50 | May 2024 | 50 |
Aug 2024 55 | Aug 2024 | 55 |
Oct 2024 40 | Oct 2024 | 40 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AllTrails Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of AllTrails users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
AllTrails Product Quality
3.8/5
AllTrails has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock AllTrails' overall Product Quality score rated by its users and customers.
AllTrails Product Information
AllTrails’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.alltrails.com
- Company Size
- 11-50 Employees
Industry
Tech
Sports & Entertainment
AllTrails Pricing
AllTrails ROI & Value For Money
3.2/5
AllTrails has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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AllTrails Customer Satisfaction (CSAT)
AllTrails Customer Satisfaction (CSAT) Score
80 / 100
AllTrails has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
AllTrails Customer Service
3.2/5
AllTrails has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About AllTrails's Customer Service
Address
San Francisco, CA 94103
Website
http://www.alltrails.com
Consumer vs. Employees
AllTrails scored a 40 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of AllTrails would recommend the brand to a friend. ENPS measures how likely AllTrails employees would recommend working at AllTrails to a friend.
Net Promoter Score
40
NPS Score
| 50% | Promoters |
|---|---|
| 40% | Passive |
| 10% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
