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NPS
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Aloft Hotels
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About Aloft Hotels' Brand
Aloft Hotels is the new destination sensation with loft-inspired design and free-flowing energy.
Brand at a Glance
67%
Customer Loyalty
3.1/5
Product Quality
3/5
Pricing
3.3/5
Customer Service
Aloft Hotels NPS
Aloft Hotels's Net Promoter Score (NPS) is a -1 with 46% Promoters, 7% Passives, and 47% Detractors. Net Promoter Score tracks whether Aloft Hotels's customers would recommend using the product based on a scale of -100 to 100.
Aloft Hotels Overall NPS
| 46% | Promoters |
|---|---|
| 7% | Passives |
| 47% | Detractors |
Aloft Hotels NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 16 | Mar 2023 | 16 |
May 2023 22 | May 2023 | 22 |
Jun 2023 25 | Jun 2023 | 25 |
Sep 2023 30 | Sep 2023 | 30 |
Oct 2023 18 | Oct 2023 | 18 |
Nov 2023 13 | Nov 2023 | 13 |
Jan 2024 17 | Jan 2024 | 17 |
May 2024 12 | May 2024 | 12 |
Jun 2024 8 | Jun 2024 | 8 |
May 2025 4 | May 2025 | 4 |
Jun 2025 0 | Jun 2025 | 0 |
Aug 2025 -1 | Aug 2025 | -1 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Aloft Hotels NPS by Gender
Female customers rated Aloft Hotels's NPS 100 points higher than Male customers.
Male
-100
Aloft Hotels's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
0
Aloft Hotels's NPS was rated by Female customers on Comparably.
44%
Promoters
12%
Passives
44%
Detractors
Aloft Hotels NPS by Ethnicity
Aloft Hotels's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black -34 | African American/Black | -34 |
Other -100 | Other | -100 |
Aloft Hotels NPS by Age
Aloft Hotels's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Aloft Hotels NPS by Usage
Aloft Hotels's NPS was rated the highest by customers who have used Aloft Hotels's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -13 | Less than 1 Year | -13 |
1 to 2 Years -42 | 1 to 2 Years | -42 |
Aloft Hotels Customer Reviews
Out of the 3 Aloft Hotels customer reviews 1 was positive and 2 were constructive. Aloft Hotels customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Aloft Hotels Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Aloft Hotels users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Aloft Hotels Customer Loyalty Score by Gender
Male customers rated Aloft Hotels's Customer Loyalty score 10% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Aloft Hotels.
Male
70%
Yes
Female
60%
Yes
Aloft Hotels Customer Loyalty Score by Ethnicity
Aloft Hotels's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Aloft Hotels.
70
out of 100
Hispanic or Latino
10
out of 100
African American/Black
78
out of 100
Other
Aloft Hotels Customer Loyalty Score by Age
Aloft Hotels's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Aloft Hotels.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 40% | 36-40 | 40% |
56-60 100% | 56-60 | 100% |
Aloft Hotels Customer Loyalty Score by Usage
Aloft Hotels's Customer Loyalty score was rated the highest by customers who have used Aloft Hotels's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Aloft Hotels Customer Loyalty Score by Industry
Aloft Hotels's Customer Loyalty score was rated 100% by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Aloft Hotels Product Quality
3.1/5
Aloft Hotels has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Aloft Hotels Product Information
Aloft Hotels’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Aloft Hotels's product the highest.
- Website
- https://www.alofthotels.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Real Estate
Quick Insights into Aloft Hotels Product Quality
Aloft Hotels's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by Other customers.
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Ranked Aloft Hotels Product Quality the Highest
Ranked Aloft Hotels Product Quality the Lowest
Aloft Hotels Product Quality Score by Gender
Female customers rated Aloft Hotels's Product Quality score 1.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Aloft Hotels.
Male
1.5/5
Female
3.3/5
Aloft Hotels Product Quality Score by Ethnicity
Aloft Hotels's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Aloft Hotels.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Other 1.5 | Other | 1.5 |
Aloft Hotels Product Quality Score by Age
Aloft Hotels's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Aloft Hotels.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.5 | 36-40 | 3.5 |
56-60 2.3 | 56-60 | 2.3 |
Aloft Hotels Product Quality Score by Usage
Aloft Hotels's Product Quality score was rated the highest by customers who have used Aloft Hotels's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Aloft Hotels Product Quality Score by Industry
Aloft Hotels's Product Quality score was rated 3 stars by Hospitality industry customers.
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Aloft Hotels Pricing
Aloft Hotels ROI & Value For Money
3/5
Aloft Hotels has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Aloft Hotels Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry.
Quick Insights into Aloft Hotels ROI
Aloft Hotels's ROI score was rated highest by customers ages 36-40, and rated lowest by Other customers.
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Ranked Aloft Hotels ROI the Highest
Ranked Aloft Hotels ROI the Lowest
Aloft Hotels ROI Score by Gender
Female customers rated Aloft Hotels's ROI score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Aloft Hotels.
Male
1.7/5
Female
2.9/5
Aloft Hotels ROI Score by Ethnicity
Aloft Hotels's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Aloft Hotels.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.1 | African American/Black | 2.1 |
Other 1.5 | Other | 1.5 |
Aloft Hotels ROI Score by Age
Aloft Hotels's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Aloft Hotels.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.5 | 36-40 | 3.5 |
56-60 2.5 | 56-60 | 2.5 |
Aloft Hotels ROI Score by Usage
Aloft Hotels's ROI score was rated the highest by customers who have used Aloft Hotels's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Aloft Hotels ROI Score by Industry
Aloft Hotels's ROI score was rated 3 stars by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Aloft Hotels Customer Satisfaction (CSAT)
Aloft Hotels Customer Satisfaction (CSAT) Score
50 / 100
Aloft Hotels has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
17%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Aloft Hotels Customer Satisfaction
Aloft Hotels's Customer Satisfaction score was rated highest by Hispanic or Latino customers, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Aloft Hotels' Customer Satisfaction.
Ranked Aloft Hotels Customer Satisfaction the Highest
Ranked Aloft Hotels Customer Satisfaction the Lowest
Aloft Hotels Customer Satisfaction Score by Gender
Female customers rated Aloft Hotels's Customer Satisfaction score 26 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Aloft Hotels.
17 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 50% |
43 / 100
FemaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 57% |
Aloft Hotels Customer Satisfaction Score by Ethnicity
CSAT according to Hispanic or Latino
Aloft Hotels' Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Aloft Hotels.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to African American/Black
Aloft Hotels' Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Aloft Hotels.
33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Aloft Hotels' Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Aloft Hotels.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
50%
Aloft Hotels Customer Satisfaction Score by Age
Aloft Hotels's Customer Satisfaction score was rated 33 points by customers ages 56-60 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Aloft Hotels.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 33% |
Aloft Hotels Customer Satisfaction Score by Usage
Aloft Hotels's Customer Satisfaction score was rated the highest by customers who have used Aloft Hotels's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Aloft Hotels Customer Service
3.3/5
Aloft Hotels has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Aloft Hotels's Customer Service
Website
https://www.alofthotels.com
Quick Insights into Aloft Hotels Customer Service
Aloft Hotels's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Other customers.
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Ranked Aloft Hotels Customer Service the Highest
Ranked Aloft Hotels Customer Service the Lowest
Aloft Hotels Customer Service Score by Gender
Female customers rated Aloft Hotels's Customer Service score 2.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Aloft Hotels.
Male
1.9/5
Female
4/5
Aloft Hotels Customer Service Score by Ethnicity
Aloft Hotels's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Aloft Hotels.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.6 | African American/Black | 4.6 |
Other 1.5 | Other | 1.5 |
Aloft Hotels Customer Service Score by Age
Aloft Hotels's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Aloft Hotels.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 5 | 36-40 | 5 |
56-60 3.1 | 56-60 | 3.1 |
Aloft Hotels Customer Service Score by Usage
Aloft Hotels's Customer Service score was rated the highest by customers who have used Aloft Hotels's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Aloft Hotels Customer Service Score by Industry
Aloft Hotels's Customer Service score was rated 3 stars by Hospitality industry customers.
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Aloft Hotels as an Employer
Consumer vs. Employees
Aloft Hotels scored a -1 for Net Promoter Score and a 52 for Employee Net Promoter Score. NPS gauges how likely a customer of Aloft Hotels would recommend the brand to a friend. ENPS measures how likely Aloft Hotels employees would recommend working at Aloft Hotels to a friend.
Net Promoter Score
-1
NPS Score
| 46% | Promoters |
|---|---|
| 7% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
52
eNPS Score
| 70% | Promoters |
|---|---|
| 12% | Passive |
| 18% | Detractors |
