60
NPS
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Brand Page
Alpaca
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About Alpaca's Brand
Alpaca's mission is to unlock asset management for the people. We are a technology company that modularizes the world’s asset management activities. Alpaca’s products enable anyone to build and connect applications and algorithms to buy and sell stocks with zero commissions. We believe that everyone should have fair access to financial markets, regardless of who we are or where we are from. *Securities are offered through Alpaca Securities LLC (alpaca.markets)*
Brand at a Glance
85%
Customer Loyalty
3.7/5
Product Quality
3.9/5
Pricing
3.7/5
Customer Service
Alpaca NPS
Alpaca's Net Promoter Score (NPS) is a 60 with 80% Promoters, 0% Passives, and 20% Detractors. Net Promoter Score tracks whether Alpaca's customers would recommend using the product based on a scale of -100 to 100.
Alpaca Overall NPS
| 80% | Promoters |
|---|---|
| 0% | Passives |
| 20% | Detractors |
Alpaca NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 100 | Aug 2022 | 100 |
Jul 2023 100 | Jul 2023 | 100 |
Sep 2023 33 | Sep 2023 | 33 |
Feb 2024 50 | Feb 2024 | 50 |
Apr 2024 60 | Apr 2024 | 60 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Alpaca Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Alpaca users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Alpaca Product Quality
3.7/5
Alpaca has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Alpaca's overall Product Quality score rated by its users and customers.
Alpaca Product Information
Alpaca’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- https://alpaca.markets
- Company Size
- 51-200 Employees
Industry
Tech
AI, Big Data and Analytics
Big Data
FinTech
SaaS
Alpaca Pricing
Alpaca ROI & Value For Money
3.9/5
Alpaca has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Alpaca Customer Satisfaction (CSAT)
Alpaca Customer Satisfaction (CSAT) Score
100 / 100
Alpaca has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Alpaca Customer Service
3.7/5
Alpaca has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Alpaca's Customer Service
Address
San Mateo, CA
Website
https://alpaca.markets
Alpaca as an Employer
2.4/5
Alpaca has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Alpaca scored a 60 for Net Promoter Score and a -75 for Employee Net Promoter Score. NPS gauges how likely a customer of Alpaca would recommend the brand to a friend. ENPS measures how likely Alpaca employees would recommend working at Alpaca to a friend.
Net Promoter Score
60
NPS Score
| 80% | Promoters |
|---|---|
| 0% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
-75
eNPS Score
| 0% | Promoters |
|---|---|
| 25% | Passive |
| 75% | Detractors |
