-38
NPS
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Alterra Mountain Company
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About Alterra Mountain Company's Brand
The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure.
Brand at a Glance
63%
Customer Loyalty
2.9/5
Product Quality
2.8/5
Pricing
2.6/5
Customer Service
Alterra Mountain Company NPS
Alterra Mountain Company's Net Promoter Score (NPS) is a -38 with 12% Promoters, 38% Passives, and 50% Detractors. Net Promoter Score tracks whether Alterra Mountain Company's customers would recommend using the product based on a scale of -100 to 100.
Alterra Mountain Company Overall NPS
| 12% | Promoters |
|---|---|
| 38% | Passives |
| 50% | Detractors |
Alterra Mountain Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 -100 | Jan 2023 | -100 |
Sep 2023 -66 | Sep 2023 | -66 |
Mar 2024 -66 | Mar 2024 | -66 |
Apr 2024 -43 | Apr 2024 | -43 |
Jun 2024 -38 | Jun 2024 | -38 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Alterra Mountain Company NPS by Gender
Alterra Mountain Company's NPS was rated -33 by Female customers on Comparably.
Female
-33
Alterra Mountain Company's NPS was rated -33 by Female customers on Comparably.
0%
Promoters
67%
Passives
33%
Detractors
Male
N/A
Alterra Mountain Company's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Alterra Mountain Company NPS by Ethnicity
Alterra Mountain Company's NPS was rated -60 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -60 | Caucasian | -60 |
Alterra Mountain Company NPS by Usage
Alterra Mountain Company's NPS was rated -100 points by customers who have used Alterra Mountain Company's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -100 | 2 to 5 Years | -100 |
Alterra Mountain Company Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of Alterra Mountain Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Alterra Mountain Company Customer Loyalty Score by Gender
Alterra Mountain Company's Customer Loyalty score was rated 70 by Female customers on Comparably.
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Female
70%
Yes
Male
N/A
Yes
Alterra Mountain Company Customer Loyalty Score by Ethnicity
Alterra Mountain Company's Customer Loyalty score was rated 46% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Alterra Mountain Company.
46
out of 100
Caucasian
Alterra Mountain Company Customer Loyalty Score by Usage
Alterra Mountain Company's Customer Loyalty score was rated 10% by customers who have used Alterra Mountain Company's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Alterra Mountain Company Product Quality
2.9/5
Alterra Mountain Company has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Alterra Mountain Company Product Information
Alterra Mountain Company’s product quality score is a 2.9 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Quick Insights into Alterra Mountain Company Product Quality
Alterra Mountain Company's Product Quality score was rated highest by Female customers.
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Ranked Alterra Mountain Company Product Quality the Highest
Alterra Mountain Company Product Quality Score by Gender
Alterra Mountain Company's Product Quality score was rated 3.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Alterra Mountain Company.
Female
3.5/5
Male
N/A
Alterra Mountain Company Product Quality Score by Ethnicity
Alterra Mountain Company's Product Quality score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Alterra Mountain Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Alterra Mountain Company Product Quality Score by Usage
Alterra Mountain Company's Product Quality score was rated 1.5 stars by customers who have used Alterra Mountain Company's products/services for 2 to 5 Years.
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Alterra Mountain Company Pricing
Alterra Mountain Company ROI & Value For Money
2.8/5
Alterra Mountain Company has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Quick Insights into Alterra Mountain Company ROI
Alterra Mountain Company's ROI score was rated highest by Female customers.
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Ranked Alterra Mountain Company ROI the Highest
Alterra Mountain Company ROI Score by Gender
Alterra Mountain Company's ROI score was rated 2.6 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Alterra Mountain Company.
Female
2.6/5
Male
N/A
Alterra Mountain Company ROI Score by Ethnicity
Alterra Mountain Company's ROI score was rated 2.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Alterra Mountain Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Alterra Mountain Company ROI Score by Usage
Alterra Mountain Company's ROI score was rated 1.5 stars by customers who have used Alterra Mountain Company's products/services for 2 to 5 Years.
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Alterra Mountain Company Customer Satisfaction (CSAT)
Alterra Mountain Company Customer Satisfaction (CSAT) Score
37 / 100
Alterra Mountain Company has an overall Customer Satisfaction score of 37 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
12%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
13%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Alterra Mountain Company Customer Satisfaction
Alterra Mountain Company's Customer Satisfaction score was rated highest by Female customers.
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Ranked Alterra Mountain Company Customer Satisfaction the Highest
Alterra Mountain Company Customer Satisfaction Score by Gender
Alterra Mountain Company's Customer Satisfaction score was rated 67 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Alterra Mountain Company.
67 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Alterra Mountain Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Alterra Mountain Company's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Alterra Mountain Company.
40 / 100
Very Satisfied
0%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
Alterra Mountain Company Customer Satisfaction Score by Usage
Alterra Mountain Company's Customer Satisfaction score was rated 0 points by customers who have used Alterra Mountain Company's products/services for 2 to 5 Years.
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Alterra Mountain Company Customer Service
2.6/5
Alterra Mountain Company has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About Alterra Mountain Company's Customer Service
Website
https://www.alterramtnco.com/
Alterra Mountain Company's Social Links
Quick Insights into Alterra Mountain Company Customer Service
Alterra Mountain Company's Customer Service score was rated highest by Female customers.
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Ranked Alterra Mountain Company Customer Service the Highest
Alterra Mountain Company Customer Service Score by Gender
Alterra Mountain Company's Customer Service score was rated 3 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Alterra Mountain Company.
Female
3/5
Male
N/A
Alterra Mountain Company Customer Service Score by Ethnicity
Alterra Mountain Company's Customer Service score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Alterra Mountain Company.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Alterra Mountain Company Customer Service Score by Usage
Alterra Mountain Company's Customer Service score was rated 1.5 stars by customers who have used Alterra Mountain Company's products/services for 2 to 5 Years.
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Alterra Mountain Company as an Employer
2.2/5
Alterra Mountain Company has a 2.2/5 stars for its overall company culture rated by their employees
bottom
5%
CEO of Alterra Mountain Company
In the Bottom 5% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Alterra Mountain Company scored a -38 for Net Promoter Score and a -78 for Employee Net Promoter Score. NPS gauges how likely a customer of Alterra Mountain Company would recommend the brand to a friend. ENPS measures how likely Alterra Mountain Company employees would recommend working at Alterra Mountain Company to a friend.
Net Promoter Score
-38
NPS Score
| 12% | Promoters |
|---|---|
| 38% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-78
eNPS Score
| 7% | Promoters |
|---|---|
| 8% | Passive |
| 85% | Detractors |
