17
NPS
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Amazon Stores
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About Amazon Stores' Brand
Amazon Stores is comprised of the organizations, people, teams and projects that help Amazon strive toward being Earth's most customer-centric company. We're the people behind Amazon's eCommerce business, owning the technology, brands, products and experience that people know as Amazon.com. Inclusive of Prime Air, Private Brands, Books, Amazon Pharmacy, eCommerce, Amazon Care and more, our businesses are a defining force for Consumer behavior, and the innovations keep on coming. Join our team, and come build the future with us.
Brand at a Glance
90%
Customer Loyalty
3.2/5
Product Quality
4/5
Pricing
3.7/5
Customer Service
Amazon Stores NPS
Amazon Stores's Net Promoter Score (NPS) is a 17 with 42% Promoters, 33% Passives, and 25% Detractors. Net Promoter Score tracks whether Amazon Stores's customers would recommend using the product based on a scale of -100 to 100.
Amazon Stores Overall NPS
| 42% | Promoters |
|---|---|
| 33% | Passives |
| 25% | Detractors |
Amazon Stores NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 -100 | May 2022 | -100 |
Aug 2022 -100 | Aug 2022 | -100 |
Oct 2022 -100 | Oct 2022 | -100 |
Dec 2022 -40 | Dec 2022 | -40 |
Feb 2023 -17 | Feb 2023 | -17 |
Aug 2023 13 | Aug 2023 | 13 |
Mar 2024 11 | Mar 2024 | 11 |
Mar 2025 10 | Mar 2025 | 10 |
May 2025 18 | May 2025 | 18 |
Sep 2025 16 | Sep 2025 | 16 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Amazon Stores NPS by Gender
Amazon Stores's NPS was rated 25 by Male customers on Comparably.
Male
25
Amazon Stores's NPS was rated 25 by Male customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Female
N/A
Amazon Stores's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Amazon Stores NPS by Ethnicity
Amazon Stores's NPS was rated 34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Amazon Stores NPS by Age
Amazon Stores's NPS was rated 0 points by customers ages 26-30 on Comparably.
Amazon Stores Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Amazon Stores users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Amazon Stores Customer Loyalty Score by Gender
Amazon Stores's Customer Loyalty score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Amazon Stores.
Male
100%
Yes
Female
N/A
Yes
Amazon Stores Customer Loyalty Score by Ethnicity
Amazon Stores's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Amazon Stores.
100
out of 100
Caucasian
Amazon Stores Product Quality
3.2/5
Amazon Stores has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Amazon Stores' overall Product Quality score rated by its users and customers.
Amazon Stores Product Information
Amazon Stores’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- https://www.amazon.com
- Company Size
- 10,000+ Employees
Industry
Tech
Quick Insights into Amazon Stores Product Quality
Amazon Stores's Product Quality score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Amazon Stores' Product Quality.
Ranked Amazon Stores Product Quality the Highest
Amazon Stores Product Quality Score by Gender
Amazon Stores's Product Quality score was rated 3.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Amazon Stores.
Male
3.6/5
Female
N/A
Amazon Stores Product Quality Score by Ethnicity
Amazon Stores's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Amazon Stores.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Amazon Stores Product Quality Score by Age
Amazon Stores's Product Quality score was rated 2.6 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Amazon Stores.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.6 | 26-30 | 2.6 |
Amazon Stores Pricing
Amazon Stores ROI & Value For Money
4/5
Amazon Stores has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Quick Insights into Amazon Stores ROI
Amazon Stores's ROI score was rated highest by customers ages 26-30.
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Ranked Amazon Stores ROI the Highest
Amazon Stores ROI Score by Gender
Amazon Stores's ROI score was rated 4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Amazon Stores.
Male
4/5
Female
N/A
Amazon Stores ROI Score by Ethnicity
Amazon Stores's ROI score was rated 4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Amazon Stores.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Amazon Stores ROI Score by Age
Amazon Stores's ROI score was rated 4.1 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Amazon Stores.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
Amazon Stores Customer Satisfaction (CSAT)
Amazon Stores Customer Satisfaction (CSAT) Score
70 / 100
Amazon Stores has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
40%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Amazon Stores Customer Satisfaction
Amazon Stores's Customer Satisfaction score was rated highest by Male customers.
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Ranked Amazon Stores Customer Satisfaction the Highest
Amazon Stores Customer Satisfaction Score by Gender
Amazon Stores's Customer Satisfaction score was rated 75 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Amazon Stores.
75 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Amazon Stores Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Amazon Stores' Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Amazon Stores.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Amazon Stores Customer Satisfaction Score by Age
Amazon Stores's Customer Satisfaction score was rated 67 points by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Amazon Stores.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 67% |
Amazon Stores Customer Service
3.7/5
Amazon Stores has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Amazon Stores' overall Customer Service score rated by its users and customers.
About Amazon Stores's Customer Service
Address
535 Terry Ave N, Seattle, WA 98109
Website
https://www.amazon.com
Quick Insights into Amazon Stores Customer Service
Amazon Stores's Customer Service score was rated highest by customers ages 26-30.
Sign Up to unlock insights into how customers have ranked Amazon Stores' Customer Service score.
Ranked Amazon Stores Customer Service the Highest
Amazon Stores Customer Service Score by Gender
Amazon Stores's Customer Service score was rated 3.2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Amazon Stores.
Male
3.2/5
Female
N/A
Amazon Stores Customer Service Score by Ethnicity
Amazon Stores's Customer Service score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Amazon Stores.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Amazon Stores Customer Service Score by Age
Amazon Stores's Customer Service score was rated 3.3 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Amazon Stores.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.3 | 26-30 | 3.3 |
Amazon Stores as an Employer
4.6/5
Amazon Stores has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Amazon Stores scored a 17 for Net Promoter Score and a 46 for Employee Net Promoter Score. NPS gauges how likely a customer of Amazon Stores would recommend the brand to a friend. ENPS measures how likely Amazon Stores employees would recommend working at Amazon Stores to a friend.
Net Promoter Score
17
NPS Score
| 42% | Promoters |
|---|---|
| 33% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
46
eNPS Score
| 59% | Promoters |
|---|---|
| 28% | Passive |
| 13% | Detractors |
