-6
NPS
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Amazon UK
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About Amazon UK's Brand
We PioneerAmazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon continues to grow and evolve as a world-class e-commerce platform. Founded by Jeff Bezos, the Amazon.com website started in 1995 as a place to buy books because of the unique customer experience the Web could offer book lovers. Bezos believed that only the Internet could offer customers the convenience of browsing a selection of millions of book titles in a single sitting. During the first 30 days of business, Amazon fulfilled orders for customers in 50 states and 45 countries - all shipped from his Seattle-area garage. Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to Amazon.com to research and develop technology that improves the lives of shoppers and sellers around the world
Brand at a Glance
77%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
3.2/5
Customer Service
Amazon UK NPS
Amazon UK's Net Promoter Score (NPS) is a -6 with 40% Promoters, 14% Passives, and 46% Detractors. Net Promoter Score tracks whether Amazon UK's customers would recommend using the product based on a scale of -100 to 100.
Amazon UK Overall NPS
| 40% | Promoters |
|---|---|
| 14% | Passives |
| 46% | Detractors |
Amazon UK NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 -4 | Sep 2023 | -4 |
Oct 2023 -5 | Oct 2023 | -5 |
Nov 2023 -8 | Nov 2023 | -8 |
Feb 2024 -4 | Feb 2024 | -4 |
Jun 2024 -1 | Jun 2024 | -1 |
Jul 2024 2 | Jul 2024 | 2 |
Sep 2024 0 | Sep 2024 | 0 |
Nov 2024 -7 | Nov 2024 | -7 |
Dec 2024 -10 | Dec 2024 | -10 |
Feb 2025 -6 | Feb 2025 | -6 |
Mar 2025 -3 | Mar 2025 | -3 |
Mar 2026 -5 | Mar 2026 | -5 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Amazon UK NPS by Gender
Female customers rated Amazon UK's NPS 116 points higher than Male customers.
Male
-16
Amazon UK's NPS was rated -16 by Male customers on Comparably.
38%
Promoters
8%
Passives
54%
Detractors
Female
100
Amazon UK's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Amazon UK NPS by Ethnicity
Amazon UK's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
African American/Black -100 | African American/Black | -100 |
Other 42 | Other | 42 |
Amazon UK NPS by Age
Amazon UK's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Amazon UK NPS by Usage
Amazon UK's NPS was rated the highest by customers who have used Amazon UK's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years -40 | Over 10 Years | -40 |
Amazon UK Customer Reviews
Out of the 5 Amazon UK customer reviews 5 were positive and 0 were constructive. Amazon UK customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Amazon UK Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Amazon UK users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Amazon UK Customer Loyalty Score by Gender
Female customers rated Amazon UK's Customer Loyalty score 3% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Amazon UK.
Male
79%
Yes
Female
82%
Yes
Amazon UK Customer Loyalty Score by Ethnicity
Amazon UK's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Amazon UK.
82
out of 100
Caucasian
70
out of 100
African American/Black
87
out of 100
Other
Amazon UK Customer Loyalty Score by Age
Amazon UK's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Amazon UK.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
36-40 78% | 36-40 | 78% |
46-50 70% | 46-50 | 70% |
Amazon UK Customer Loyalty Score by Usage
Amazon UK's Customer Loyalty score was rated the highest by customers who have used Amazon UK's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Amazon UK Customer Loyalty Score by Industry
Amazon UK's Customer Loyalty score was rated 80% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Amazon UK Product Quality
3.3/5
Amazon UK has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Amazon UK's overall Product Quality score rated by its users and customers.
Amazon UK Product Information
Amazon UK’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Amazon UK's product the highest.
- Website
- http://www.amazon.jobs
- Company Size
- 10,000+ Employees
Quick Insights into Amazon UK Product Quality
Amazon UK's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers who have used Amazon UK's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Amazon UK's Product Quality.
Ranked Amazon UK Product Quality the Highest
Ranked Amazon UK Product Quality the Lowest
Amazon UK Product Quality Score by Gender
Female customers rated Amazon UK's Product Quality score 0.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Amazon UK.
Male
3.6/5
Female
4.2/5
Amazon UK Product Quality Score by Ethnicity
Amazon UK's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Amazon UK.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
African American/Black 3.3 | African American/Black | 3.3 |
Other 3.5 | Other | 3.5 |
Amazon UK Product Quality Score by Age
Amazon UK's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Amazon UK.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
36-40 4.5 | 36-40 | 4.5 |
46-50 4.3 | 46-50 | 4.3 |
Amazon UK Product Quality Score by Usage
Amazon UK's Product Quality score was rated the highest by customers who have used Amazon UK's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Amazon UK Product Quality Score by Industry
Amazon UK's Product Quality score was rated 3.3 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Amazon UK Pricing
Amazon UK ROI & Value For Money
3.3/5
Amazon UK has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Amazon UK's overall ROI score rated by its users and customers.
Amazon UK Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Amazon UK ROI
Amazon UK's ROI score was rated highest by customers who have used Amazon UK's products/services for 5 to 10 Years, and rated lowest by customers who have used Amazon UK's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Amazon UK's ROI score.
Ranked Amazon UK ROI the Highest
Ranked Amazon UK ROI the Lowest
Amazon UK ROI Score by Gender
Female customers rated Amazon UK's ROI score 1.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Amazon UK.
Male
3.2/5
Female
4.6/5
Amazon UK ROI Score by Ethnicity
Amazon UK's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Amazon UK.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 3.5 | African American/Black | 3.5 |
Other 3.6 | Other | 3.6 |
Amazon UK ROI Score by Age
Amazon UK's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Amazon UK.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
36-40 4.4 | 36-40 | 4.4 |
46-50 3.5 | 46-50 | 3.5 |
Amazon UK ROI Score by Usage
Amazon UK's ROI score was rated the highest by customers who have used Amazon UK's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Amazon UK ROI Score by Industry
Amazon UK's ROI score was rated 2.6 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Amazon UK Customer Satisfaction (CSAT)
Amazon UK Customer Satisfaction (CSAT) Score
64 / 100
Amazon UK has an overall Customer Satisfaction score of 64 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
31%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Amazon UK Customer Satisfaction
Amazon UK's Customer Satisfaction score was rated highest by customers who have used Amazon UK's products/services for 5 to 10 Years, and rated lowest by customers who have used Amazon UK's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Amazon UK's Customer Satisfaction.
Ranked Amazon UK Customer Satisfaction the Highest
Ranked Amazon UK Customer Satisfaction the Lowest
Amazon UK Customer Satisfaction Score by Gender
Female customers rated Amazon UK's Customer Satisfaction score 26 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Amazon UK.
54 / 100
MaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 15% | |
Very Dissatisfied | 23% |
80 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Amazon UK Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Amazon UK's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Amazon UK.
60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
CSAT according to African American/Black
Amazon UK's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Amazon UK.
33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
34%
Very Dissatisfied
0%
CSAT according to Other
Amazon UK's Customer Satisfaction (CSAT) score was rated 72% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Amazon UK.
72 / 100
Very Satisfied
43%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
28%
Amazon UK Customer Satisfaction Score by Age
Amazon UK's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Amazon UK.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 46-50 | 67% |
Amazon UK Customer Satisfaction Score by Usage
Amazon UK's Customer Satisfaction score was rated the highest by customers who have used Amazon UK's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Amazon UK Customer Satisfaction Score by Industry
Amazon UK's Customer Satisfaction score was rated 45 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Amazon UK Customer Satisfaction Score by Industry",
"text": "Amazon UK's Customer Satisfaction score was rated 45 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 45,
"stars": 0,
"csatScore": 45,
"text": "Amazon UK's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 45
}
]
}Amazon UK Customer Service
3.2/5
Amazon UK has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Amazon UK's overall Customer Service score rated by its users and customers.
About Amazon UK's Customer Service
Address
United Kingdom
Website
http://www.amazon.jobs
Quick Insights into Amazon UK Customer Service
Amazon UK's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers who have used Amazon UK's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Amazon UK's Customer Service score.
Ranked Amazon UK Customer Service the Highest
Ranked Amazon UK Customer Service the Lowest
Amazon UK Customer Service Score by Gender
Female customers rated Amazon UK's Customer Service score 1.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Amazon UK.
Male
3.1/5
Female
4.4/5
Amazon UK Customer Service Score by Ethnicity
Amazon UK's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Amazon UK.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
African American/Black 3.8 | African American/Black | 3.8 |
Other 3.7 | Other | 3.7 |
Amazon UK Customer Service Score by Age
Amazon UK's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Amazon UK.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
36-40 4.4 | 36-40 | 4.4 |
46-50 3 | 46-50 | 3 |
51-55 3.5 | 51-55 | 3.5 |
Amazon UK Customer Service Score by Usage
Amazon UK's Customer Service score was rated the highest by customers who have used Amazon UK's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Amazon UK Customer Service Score by Industry
Amazon UK's Customer Service score was rated 2.7 stars by Tech industry customers.
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Amazon UK as an Employer
Consumer vs. Employees
Amazon UK scored a -6 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Amazon UK would recommend the brand to a friend. ENPS measures how likely Amazon UK employees would recommend working at Amazon UK to a friend.
Net Promoter Score
-6
NPS Score
| 40% | Promoters |
|---|---|
| 14% | Passive |
| 46% | Detractors |
Employee Net Promoter Score
22
eNPS Score
| 53% | Promoters |
|---|---|
| 16% | Passive |
| 31% | Detractors |
