0
NPS
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Brand Page
American Bankers Association
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About American Bankers Association's Brand
ABA is a banking trade association of community, regional, and money center banks, holding companies.
Brand at a Glance
10%
Customer Loyalty
3.2/5
Product Quality
2.5/5
Pricing
3/5
Customer Service
American Bankers Association NPS
American Bankers Association's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether American Bankers Association's customers would recommend using the product based on a scale of -100 to 100.
American Bankers Association Overall NPS
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
American Bankers Association NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 -100 | Jan 2023 | -100 |
Jan 2026 0 | Jan 2026 | 0 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
American Bankers Association Customer Loyalty
10%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of American Bankers Association users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
American Bankers Association Product Quality
3.2/5
American Bankers Association has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock American Bankers Association's overall Product Quality score rated by its users and customers.
American Bankers Association Product Information
American Bankers Association’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.aba.com
- Company Size
- 201-500 Employees
Industry
Tech
FinTech
American Bankers Association Pricing
American Bankers Association ROI & Value For Money
2.5/5
American Bankers Association has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock American Bankers Association's overall ROI score rated by its users and customers.
American Bankers Association Customer Satisfaction (CSAT)
American Bankers Association Customer Satisfaction (CSAT) Score
50 / 100
American Bankers Association has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
American Bankers Association Customer Service
3/5
American Bankers Association has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock American Bankers Association's overall Customer Service score rated by its users and customers.
About American Bankers Association's Customer Service
Address
Washington, DC
Website
http://www.aba.com
Phone Number
(800) 226-5377
American Bankers Association as an Employer
3.4/5
American Bankers Association has a 3.4/5 stars for its overall company culture rated by their employees
top
15%
CEO of American Bankers Association
In the Top 15% of Similar Sized Companies on Comparably.
Consumer vs. Employees
American Bankers Association scored a 0 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of American Bankers Association would recommend the brand to a friend. ENPS measures how likely American Bankers Association employees would recommend working at American Bankers Association to a friend.
Net Promoter Score
0
NPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
34
eNPS Score
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |
