-42
NPS
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American Financial Network
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About American Financial Network's Brand
As one of the fastest growing mortgage bankers in the United States, we opened our doors in 2001 and have since expanded with many community based branches across the nation. Headquartered in Brea, CA, AFN built its reputation as an outstanding mortgage banking firm by serving the lending needs of real estate professionals, builders, and individual homebuyers throughout the United States. We are a Direct Lender with delegated authority to underwrite, fund, and service Fannie Mae, Freddie Mac, FHA, USDA, VA, and Jumbo loan products in-house. Our success and expansion is built on core values including streamlined and efficient operations that optimize organizational output as well as an approach to customer service founded on exceeding expectations.
Brand at a Glance
54%
Customer Loyalty
2.6/5
Product Quality
2.6/5
Pricing
2.6/5
Customer Service
American Financial Network NPS
American Financial Network's Net Promoter Score (NPS) is a -42 with 29% Promoters, 0% Passives, and 71% Detractors. Net Promoter Score tracks whether American Financial Network's customers would recommend using the product based on a scale of -100 to 100.
American Financial Network Overall NPS
| 29% | Promoters |
|---|---|
| 0% | Passives |
| 71% | Detractors |
American Financial Network NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 -100 | Nov 2021 | -100 |
Dec 2021 -100 | Dec 2021 | -100 |
May 2022 -33 | May 2022 | -33 |
Jul 2022 -67 | Jul 2022 | -67 |
Aug 2022 -43 | Aug 2022 | -43 |
Dec 2022 -25 | Dec 2022 | -25 |
Jan 2023 -33 | Jan 2023 | -33 |
Feb 2023 -27 | Feb 2023 | -27 |
Mar 2023 -33 | Mar 2023 | -33 |
May 2023 -39 | May 2023 | -39 |
Feb 2024 -43 | Feb 2024 | -43 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
American Financial Network NPS by Ethnicity
American Financial Network's NPS was rated 34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
American Financial Network Customer Loyalty
54%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of American Financial Network users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
American Financial Network Customer Loyalty Score by Ethnicity
American Financial Network's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
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70
out of 100
Caucasian
American Financial Network Product Quality
2.6/5
American Financial Network has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock American Financial Network's overall Product Quality score rated by its users and customers.
American Financial Network Product Information
American Financial Network’s product quality score is a 2.6 out of 5 as rated by its users and customers.
- Website
- https://www.afncorp.com/
- Company Size
- 1,001-5,000 Employees
Industry
Banking and Financial Services
Quick Insights into American Financial Network Product Quality
American Financial Network's Product Quality score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked American Financial Network's Product Quality.
Ranked American Financial Network Product Quality the Highest
American Financial Network Product Quality Score by Ethnicity
American Financial Network's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of American Financial Network.
0
1
2
3
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
American Financial Network Pricing
American Financial Network ROI & Value For Money
2.6/5
American Financial Network has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Quick Insights into American Financial Network ROI
American Financial Network's ROI score was rated highest by Caucasian customers.
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Ranked American Financial Network ROI the Highest
American Financial Network ROI Score by Ethnicity
American Financial Network's ROI score was rated 3.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of American Financial Network.
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
American Financial Network Customer Satisfaction (CSAT)
American Financial Network Customer Satisfaction (CSAT) Score
37 / 100
American Financial Network has an overall Customer Satisfaction score of 37 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
12%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
63%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
American Financial Network Customer Service
2.6/5
American Financial Network has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock American Financial Network's overall Customer Service score rated by its users and customers.
About American Financial Network's Customer Service
Address
10 Pointe Drive, 330, Brea, CA 92821
Website
https://www.afncorp.com/
Phone Number
714-831-4000
Quick Insights into American Financial Network Customer Service
American Financial Network's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked American Financial Network's Customer Service score.
Ranked American Financial Network Customer Service the Highest
American Financial Network Customer Service Score by Ethnicity
American Financial Network's Customer Service score was rated 3.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of American Financial Network.
0
20
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100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
American Financial Network as an Employer
Consumer vs. Employees
American Financial Network scored a -42 for Net Promoter Score and a 74 for Employee Net Promoter Score. NPS gauges how likely a customer of American Financial Network would recommend the brand to a friend. ENPS measures how likely American Financial Network employees would recommend working at American Financial Network to a friend.
Net Promoter Score
-42
NPS Score
| 29% | Promoters |
|---|---|
| 0% | Passive |
| 71% | Detractors |
Employee Net Promoter Score
74
eNPS Score
| 87% | Promoters |
|---|---|
| 0% | Passive |
| 13% | Detractors |
