American Giant NPS & Customer Reviews | Comparably
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American Giant
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About American Giant's Brand

American Giant is an American menswear brand focused on manufacturing and retailing apparel.

Brand at a Glance

71%
Customer Loyalty
3.3/5
Product Quality
3/5
Pricing
2.9/5
Customer Service

American Giant NPS

American Giant's Net Promoter Score (NPS) is a -1 with 35% Promoters, 29% Passives, and 36% Detractors. Net Promoter Score tracks whether American Giant's customers would recommend using the product based on a scale of -100 to 100.

American Giant Overall NPS

-1
NPS
35%Promoters
29%Passives
36%Detractors
American Giant Overall NPS

American Giant NPS Trend

-100
-50
0
50
100
Dec 2020
100
Dec 2020100
Jan 2021
66
Jan 202166
Jun 2021
25
Jun 202125
Nov 2021
0
Nov 20210
Mar 2022
0
Mar 20220
Sep 2022
13
Sep 202213
Oct 2022
12
Oct 202212
Dec 2022
22
Dec 202222
Mar 2023
10
Mar 202310
Jun 2023
0
Jun 20230
Sep 2023
0
Sep 20230
Dec 2024
-1
Dec 2024-1

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

American Giant Customer Loyalty

71%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

71% of American Giant users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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71
71%
29
29%
American Giant Customer Loyalty

American Giant Customer Loyalty Score by Industry

American Giant's Customer Loyalty score was rated 46% by Tech industry customers.

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Tech
46%

American Giant Product Quality

3.3/5

American Giant has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

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American Giant Product Information

American Giant’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated American Giant's product the highest.

Website
http://american-giant.com
Company Size
11-50 Employees

Industry

Tech
Fashion and Beauty
Ecommerce and Marketplaces
Marketplaces

Quick Insights into American Giant Product Quality

American Giant's Product Quality score was rated highest by customers from the Tech industry.

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Ranked American Giant Product Quality the Highest

Tech
2.5

American Giant Product Quality Score by Industry

American Giant's Product Quality score was rated 2.5 stars by Tech industry customers.

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Tech
2.5

American Giant Pricing

American Giant ROI & Value For Money

3/5

American Giant has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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American Giant Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into American Giant ROI

American Giant's ROI score was rated highest by customers from the Tech industry.

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Ranked American Giant ROI the Highest

Tech
1.9

American Giant ROI Score by Industry

American Giant's ROI score was rated 1.9 stars by Tech industry customers.

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Tech
1.9

American Giant Customer Satisfaction (CSAT)

American Giant Customer Satisfaction (CSAT) Score

51 / 100

American Giant has an overall Customer Satisfaction score of 51 rated by its users and customers.

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Very Satisfied13%
Satisfied38%
Neither Satisfied nor Dissatisfied11%
Dissatisfied0%
Very Dissatisfied38%
Very Satisfied
13%
Satisfied
38%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
38%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

American Giant Customer Service

2.9/5

American Giant has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.

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About American Giant's Customer Service

Address

161 Natoma, San Francisco, CA


Website

http://american-giant.com


Phone Number

(415) 529-2429

Quick Insights into American Giant Customer Service

American Giant's Customer Service score was rated highest by customers from the Tech industry.

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Ranked American Giant Customer Service the Highest

Tech
1.5

American Giant Customer Service Score by Industry

American Giant's Customer Service score was rated 1.5 stars by Tech industry customers.

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Tech
1.5

American Giant as an Employer

2.6/5

American Giant has a 2.6/5 stars for its overall company culture rated by their employees

  American Giant CEO
bottom
25%
CEO of American Giant

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

American Giant scored a -1 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of American Giant would recommend the brand to a friend. ENPS measures how likely American Giant employees would recommend working at American Giant to a friend.

Net Promoter Score

-1
NPS Score
35%Promoters
29%Passive
36%Detractors

Employee Net Promoter Score

-50
eNPS Score
0%Promoters
50%Passive
50%Detractors

Global Ranking Snapshot

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