

American Giant is an American menswear brand focused on manufacturing and retailing apparel.
American Giant's Net Promoter Score (NPS) is a -1 with 35% Promoters, 29% Passives, and 36% Detractors. Net Promoter Score tracks whether American Giant's customers would recommend using the product based on a scale of -100 to 100.
| 35% | Promoters |
|---|---|
| 29% | Passives |
| 36% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2020 100 | Dec 2020 | 100 |
Jan 2021 66 | Jan 2021 | 66 |
Jun 2021 25 | Jun 2021 | 25 |
Nov 2021 0 | Nov 2021 | 0 |
Mar 2022 0 | Mar 2022 | 0 |
Sep 2022 13 | Sep 2022 | 13 |
Oct 2022 12 | Oct 2022 | 12 |
Dec 2022 22 | Dec 2022 | 22 |
Mar 2023 10 | Mar 2023 | 10 |
Jun 2023 0 | Jun 2023 | 0 |
Sep 2023 0 | Sep 2023 | 0 |
Dec 2024 -1 | Dec 2024 | -1 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of American Giant users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
American Giant's Customer Loyalty score was rated 46% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
American Giant has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock American Giant's overall Product Quality score rated by its users and customers.
American Giant’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated American Giant's product the highest.
American Giant's Product Quality score was rated highest by customers from the Tech industry.
American Giant's Product Quality score was rated 2.5 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
American Giant has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock American Giant's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
American Giant's ROI score was rated highest by customers from the Tech industry.
American Giant's ROI score was rated 1.9 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
American Giant has an overall Customer Satisfaction score of 51 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
American Giant has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock American Giant's overall Customer Service score rated by its users and customers.
161 Natoma, San Francisco, CA
http://american-giant.com
(415) 529-2429
American Giant's Customer Service score was rated highest by customers from the Tech industry.
American Giant's Customer Service score was rated 1.5 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
American Giant has a 2.6/5 stars for its overall company culture rated by their employees

American Giant scored a -1 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of American Giant would recommend the brand to a friend. ENPS measures how likely American Giant employees would recommend working at American Giant to a friend.
| 35% | Promoters |
|---|---|
| 29% | Passive |
| 36% | Detractors |
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |