-46
NPS
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American Kennel Club
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About American Kennel Club's Brand
The AKC is a not-for-profit organization and a purebred dog registry that supports and enriches the lives of purebred and mixed-breed dogs.
Brand at a Glance
83%
Customer Loyalty
2.7/5
Product Quality
2.3/5
Pricing
2.5/5
Customer Service
American Kennel Club NPS
American Kennel Club's Net Promoter Score (NPS) is a -46 with 20% Promoters, 14% Passives, and 66% Detractors. Net Promoter Score tracks whether American Kennel Club's customers would recommend using the product based on a scale of -100 to 100.
American Kennel Club Overall NPS
| 20% | Promoters |
|---|---|
| 14% | Passives |
| 66% | Detractors |
American Kennel Club NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 -18 | Jun 2023 | -18 |
Aug 2023 -23 | Aug 2023 | -23 |
Nov 2023 -26 | Nov 2023 | -26 |
Dec 2023 -34 | Dec 2023 | -34 |
Feb 2024 -48 | Feb 2024 | -48 |
Mar 2024 -51 | Mar 2024 | -51 |
Apr 2024 -54 | Apr 2024 | -54 |
Dec 2024 -50 | Dec 2024 | -50 |
Jan 2025 -48 | Jan 2025 | -48 |
Feb 2025 -43 | Feb 2025 | -43 |
Aug 2025 -46 | Aug 2025 | -46 |
Jan 2026 -46 | Jan 2026 | -46 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
American Kennel Club NPS by Gender
Male customers rated American Kennel Club's NPS 46 points higher than Female customers.
Male
-26
American Kennel Club's NPS was rated -26 by Male customers on Comparably.
37%
Promoters
0%
Passives
63%
Detractors
Female
-72
American Kennel Club's NPS was rated -72 by Female customers on Comparably.
14%
Promoters
0%
Passives
86%
Detractors
American Kennel Club NPS by Ethnicity
American Kennel Club's NPS was rated -64 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -64 | Caucasian | -64 |
American Kennel Club NPS by Age
American Kennel Club's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
American Kennel Club NPS by Usage
American Kennel Club's NPS was rated the highest by customers who have used American Kennel Club's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -60 | 5 to 10 Years | -60 |
Over 10 Years -50 | Over 10 Years | -50 |
American Kennel Club Customer Reviews
Out of the 4 American Kennel Club customer reviews 0 were positive and 4 were constructive. American Kennel Club customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
American Kennel Club Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of American Kennel Club users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
American Kennel Club Customer Loyalty Score by Gender
Female customers rated American Kennel Club's Customer Loyalty score 9% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of American Kennel Club.
Male
78%
Yes
Female
87%
Yes
American Kennel Club Customer Loyalty Score by Ethnicity
American Kennel Club's Customer Loyalty score was rated 84% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of American Kennel Club.
84
out of 100
Caucasian
American Kennel Club Customer Loyalty Score by Age
American Kennel Club's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of American Kennel Club.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 40% | 51-55 | 40% |
61-65 82% | 61-65 | 82% |
66+ 87% | 66+ | 87% |
American Kennel Club Customer Loyalty Score by Usage
American Kennel Club's Customer Loyalty score was rated the highest by customers who have used American Kennel Club's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
American Kennel Club Customer Loyalty Score by Industry
American Kennel Club's Customer Loyalty score was rated 100% by both Arts and Entertainment and Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
American Kennel Club Product Quality
2.7/5
American Kennel Club has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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American Kennel Club Product Information
American Kennel Club’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Education industry rated American Kennel Club's product the highest. Reviewers from the Arts and Entertainment industry rated American Kennel Club the lowest at 2.6.
- Website
- http://www.akc.org/
- Company Size
- 501-1,000 Employees
Industry
Tech
Consumer Services
Quick Insights into American Kennel Club Product Quality
American Kennel Club's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers ages 51-55.
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Ranked American Kennel Club Product Quality the Highest
Ranked American Kennel Club Product Quality the Lowest
American Kennel Club Product Quality Score by Gender
Male customers rated American Kennel Club's Product Quality score 1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of American Kennel Club.
Male
3.2/5
Female
2.2/5
American Kennel Club Product Quality Score by Ethnicity
American Kennel Club's Product Quality score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of American Kennel Club.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
American Kennel Club Product Quality Score by Age
American Kennel Club's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of American Kennel Club.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.7 | 66+ | 2.7 |
American Kennel Club Product Quality Score by Usage
American Kennel Club's Product Quality score was rated 2.7 stars by customers who have used American Kennel Club's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
American Kennel Club Product Quality Score by Industry
American Kennel Club's Product Quality score was rated the highest by Education industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
American Kennel Club Pricing
American Kennel Club ROI & Value For Money
2.3/5
American Kennel Club has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock American Kennel Club's overall ROI score rated by its users and customers.
American Kennel Club Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from American Kennel Club.
Quick Insights into American Kennel Club ROI
American Kennel Club's ROI score was rated highest by customers from the Education industry, and rated lowest by customers ages 51-55.
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Ranked American Kennel Club ROI the Highest
Ranked American Kennel Club ROI the Lowest
American Kennel Club ROI Score by Gender
Male customers rated American Kennel Club's ROI score 1.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of American Kennel Club.
Male
2.9/5
Female
1.8/5
American Kennel Club ROI Score by Ethnicity
American Kennel Club's ROI score was rated 2.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of American Kennel Club.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
American Kennel Club ROI Score by Age
American Kennel Club's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of American Kennel Club.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
61-65 2 | 61-65 | 2 |
66+ 2.7 | 66+ | 2.7 |
American Kennel Club ROI Score by Usage
American Kennel Club's ROI score was rated the highest by customers who have used American Kennel Club's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
American Kennel Club ROI Score by Industry
American Kennel Club's ROI score was rated the highest by Education industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
American Kennel Club Customer Satisfaction (CSAT)
American Kennel Club Customer Satisfaction (CSAT) Score
41 / 100
American Kennel Club has an overall Customer Satisfaction score of 41 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
22%
Satisfied
19%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
17%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into American Kennel Club Customer Satisfaction
American Kennel Club's Customer Satisfaction score was rated highest by customers ages 61-65, and rated lowest by customers ages 51-55.
Sign Up to unlock insights into how customers have ranked American Kennel Club's Customer Satisfaction.
Ranked American Kennel Club Customer Satisfaction the Highest
Ranked American Kennel Club Customer Satisfaction the Lowest
American Kennel Club Customer Satisfaction Score by Gender
Male customers rated American Kennel Club's Customer Satisfaction score 12 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of American Kennel Club.
37 / 100
MaleVery Satisfied | 37% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
25 / 100
FemaleVery Satisfied | 8% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 50% |
American Kennel Club Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
American Kennel Club's Customer Satisfaction (CSAT) score was rated 29% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of American Kennel Club.
29 / 100
Very Satisfied
17%
Satisfied
12%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
24%
Very Dissatisfied
41%
American Kennel Club Customer Satisfaction Score by Age
American Kennel Club's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of American Kennel Club.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 0% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 28% |
American Kennel Club Customer Satisfaction Score by Usage
American Kennel Club's Customer Satisfaction score was rated the highest by customers who have used American Kennel Club's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
American Kennel Club Customer Satisfaction Score by Industry
American Kennel Club's Customer Satisfaction score was rated 33 points by both Arts and Entertainment and Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "American Kennel Club Customer Satisfaction Score by Industry",
"text": "American Kennel Club's Customer Satisfaction score was rated 33 points by both Arts and Entertainment and Education industry customers.",
"bars": [
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "American Kennel Club's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
},
{
"label": "Education",
"groupId": 515,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "American Kennel Club's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
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}
]
}American Kennel Club Customer Service
2.5/5
American Kennel Club has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About American Kennel Club's Customer Service
Address
260 Madison Ave, New York City, NY
Website
http://www.akc.org/
Phone Number
212-696-8359
Quick Insights into American Kennel Club Customer Service
American Kennel Club's Customer Service score was rated highest by Male customers, and rated lowest by customers ages 51-55.
Sign Up to unlock insights into how customers have ranked American Kennel Club's Customer Service score.
Ranked American Kennel Club Customer Service the Highest
Ranked American Kennel Club Customer Service the Lowest
American Kennel Club Customer Service Score by Gender
Male customers rated American Kennel Club's Customer Service score 1.3 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of American Kennel Club.
Male
3.1/5
Female
1.8/5
American Kennel Club Customer Service Score by Ethnicity
American Kennel Club's Customer Service score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of American Kennel Club.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
American Kennel Club Customer Service Score by Age
American Kennel Club's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of American Kennel Club.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
61-65 2.7 | 61-65 | 2.7 |
66+ 2.4 | 66+ | 2.4 |
American Kennel Club Customer Service Score by Usage
American Kennel Club's Customer Service score was rated the highest by customers who have used American Kennel Club's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
American Kennel Club Customer Service Score by Industry
American Kennel Club's Customer Service score was rated the highest by Education industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
American Kennel Club as an Employer
2.4/5
American Kennel Club has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
American Kennel Club scored a -46 for Net Promoter Score and a -57 for Employee Net Promoter Score. NPS gauges how likely a customer of American Kennel Club would recommend the brand to a friend. ENPS measures how likely American Kennel Club employees would recommend working at American Kennel Club to a friend.
Net Promoter Score
-46
NPS Score
| 20% | Promoters |
|---|---|
| 14% | Passive |
| 66% | Detractors |
Employee Net Promoter Score
-57
eNPS Score
| 12% | Promoters |
|---|---|
| 19% | Passive |
| 69% | Detractors |
