-90
NPS
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Ameritas Life Insurance
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About Ameritas Life Insurance's Brand
Brand at a Glance
54%
Customer Loyalty
3.2/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service
Ameritas Life Insurance NPS
Ameritas Life Insurance's Net Promoter Score (NPS) is a -90 with 5% Promoters, 0% Passives, and 95% Detractors. Net Promoter Score tracks whether Ameritas Life Insurance's customers would recommend using the product based on a scale of -100 to 100.
Ameritas Life Insurance Overall NPS
| 5% | Promoters |
|---|---|
| 0% | Passives |
| 95% | Detractors |
Ameritas Life Insurance NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2021 -97 | Mar 2021 | -97 |
Jul 2021 -95 | Jul 2021 | -95 |
Jul 2023 -93 | Jul 2023 | -93 |
Mar 2024 -91 | Mar 2024 | -91 |
Nov 2025 -91 | Nov 2025 | -91 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ameritas Life Insurance Customer Loyalty
54%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of Ameritas Life Insurance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Ameritas Life Insurance Product Quality
3.2/5
Ameritas Life Insurance has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Ameritas Life Insurance's overall Product Quality score rated by its users and customers.
Ameritas Life Insurance Product Information
Ameritas Life Insurance’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- https://www.ameritas.com/
Ameritas Life Insurance Pricing
Ameritas Life Insurance ROI & Value For Money
3.2/5
Ameritas Life Insurance has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Ameritas Life Insurance Customer Satisfaction (CSAT)
Ameritas Life Insurance Customer Satisfaction (CSAT) Score
50 / 100
Ameritas Life Insurance has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Ameritas Life Insurance Customer Service
3.2/5
Ameritas Life Insurance has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Ameritas Life Insurance's Customer Service
Website
https://www.ameritas.com/
Ameritas Life Insurance as an Employer
2.6/5
Ameritas Life Insurance has a 2.6/5 stars for its overall company culture rated by their employees
bottom
5%
CEO of Ameritas Life Insurance
In the Bottom 5% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Ameritas Life Insurance scored a -90 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Ameritas Life Insurance would recommend the brand to a friend. ENPS measures how likely Ameritas Life Insurance employees would recommend working at Ameritas Life Insurance to a friend.
Net Promoter Score
-90
NPS Score
| 5% | Promoters |
|---|---|
| 0% | Passive |
| 95% | Detractors |
Employee Net Promoter Score
-20
eNPS Score
| 40% | Promoters |
|---|---|
| 0% | Passive |
| 60% | Detractors |
