-70
NPS
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Amnesty International
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About Amnesty International's Brand
Amnesty International is a global charity organization of people fighting injustice and promoting human rights.
Brand at a Glance
44%
Customer Loyalty
2/5
Product Quality
1.9/5
Pricing
2/5
Customer Service
Amnesty International NPS
Amnesty International's Net Promoter Score (NPS) is a -70 with 12% Promoters, 6% Passives, and 82% Detractors. Net Promoter Score tracks whether Amnesty International's customers would recommend using the product based on a scale of -100 to 100.
Amnesty International Overall NPS
| 12% | Promoters |
|---|---|
| 6% | Passives |
| 82% | Detractors |
Amnesty International NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 -75 | Dec 2022 | -75 |
Mar 2023 -75 | Mar 2023 | -75 |
Apr 2023 -78 | Apr 2023 | -78 |
Aug 2023 -78 | Aug 2023 | -78 |
Sep 2023 -74 | Sep 2023 | -74 |
Oct 2023 -71 | Oct 2023 | -71 |
Jul 2024 -71 | Jul 2024 | -71 |
Aug 2024 -71 | Aug 2024 | -71 |
Feb 2025 -67 | Feb 2025 | -67 |
May 2025 -69 | May 2025 | -69 |
Jul 2025 -69 | Jul 2025 | -69 |
Dec 2025 -69 | Dec 2025 | -69 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Amnesty International NPS by Gender
Female customers rated Amnesty International's NPS 19 points higher than Male customers.
Male
-76
Amnesty International's NPS was rated -76 by Male customers on Comparably.
12%
Promoters
0%
Passives
88%
Detractors
Female
-57
Amnesty International's NPS was rated -57 by Female customers on Comparably.
14%
Promoters
15%
Passives
71%
Detractors
Amnesty International NPS by Ethnicity
Amnesty International's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -78 | Caucasian | -78 |
Other -40 | Other | -40 |
Amnesty International NPS by Age
Amnesty International's NPS was rated -34 points by customers ages 18-25 on Comparably.
Amnesty International NPS by Usage
Amnesty International's NPS was rated the highest by customers who have used Amnesty International's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -66 | Less than 1 Year | -66 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
Amnesty International Customer Reviews
Out of the 8 Amnesty International customer reviews 2 were positive and 6 were constructive. Amnesty International customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Amnesty International Customer Loyalty
44%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
44% of Amnesty International users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Amnesty International Customer Loyalty Score by Gender
Female customers rated Amnesty International's Customer Loyalty score 28% higher than Male customers.
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Male
33%
Yes
Female
61%
Yes
Amnesty International Customer Loyalty Score by Ethnicity
Amnesty International's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Amnesty International.
40
out of 100
Caucasian
64
out of 100
Other
Amnesty International Customer Loyalty Score by Age
Amnesty International's Customer Loyalty score was rated 40% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
Amnesty International Customer Loyalty Score by Usage
Amnesty International's Customer Loyalty score was rated the highest by customers who have used Amnesty International's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Amnesty International Customer Loyalty Score by Industry
Amnesty International's Customer Loyalty score was rated 10% by Tech industry customers.
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Amnesty International Product Quality
2/5
Amnesty International has an overall Product Quality score of 2 out of 5 stars rated by its users and customers.
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Amnesty International Product Information
Amnesty International’s product quality score is a 2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Amnesty International's product the highest.
- Website
- http://www.amnesty.org
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Consumer Services
Content
Media
Sports & Entertainment
Quick Insights into Amnesty International Product Quality
Amnesty International's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Amnesty International Product Quality the Highest
Ranked Amnesty International Product Quality the Lowest
Amnesty International Product Quality Score by Gender
Female customers rated Amnesty International's Product Quality score 1 stars higher than Male customers.
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Male
1.5/5
Female
2.5/5
Amnesty International Product Quality Score by Ethnicity
Amnesty International's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Amnesty International.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 2.5 | Other | 2.5 |
Amnesty International Product Quality Score by Age
Amnesty International's Product Quality score was rated 2 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Amnesty International.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
Amnesty International Product Quality Score by Usage
Amnesty International's Product Quality score was rated the highest by customers who have used Amnesty International's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Amnesty International Product Quality Score by Industry
Amnesty International's Product Quality score was rated 1.5 stars by Tech industry customers.
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Amnesty International Pricing
Amnesty International ROI & Value For Money
1.9/5
Amnesty International has a value for money and ROI score of 1.9 out of 5 stars rated by its users and customers.
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Amnesty International Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Amnesty International ROI
Amnesty International's ROI score was rated highest by Other customers, and rated lowest by Male customers.
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Ranked Amnesty International ROI the Highest
Ranked Amnesty International ROI the Lowest
Amnesty International ROI Score by Gender
Female customers rated Amnesty International's ROI score 0.3 stars higher than Male customers.
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Male
1.5/5
Female
1.8/5
Amnesty International ROI Score by Ethnicity
Amnesty International's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Amnesty International.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 2.3 | Other | 2.3 |
Amnesty International ROI Score by Age
Amnesty International's ROI score was rated 2 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
Amnesty International ROI Score by Usage
Amnesty International's ROI score was rated the highest by customers who have used Amnesty International's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Amnesty International ROI Score by Industry
Amnesty International's ROI score was rated 1.5 stars by Tech industry customers.
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Amnesty International Customer Satisfaction (CSAT)
Amnesty International Customer Satisfaction (CSAT) Score
27 / 100
Amnesty International has an overall Customer Satisfaction score of 27 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
16%
Satisfied
11%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
7%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Amnesty International Customer Satisfaction
Amnesty International's Customer Satisfaction score was rated highest by Female customers, and rated lowest by customers who have used Amnesty International's products/services for 1 to 2 Years.
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Ranked Amnesty International Customer Satisfaction the Highest
Ranked Amnesty International Customer Satisfaction the Lowest
Amnesty International Customer Satisfaction Score by Gender
Amnesty International's Customer Satisfaction score was rated 43 by both Female and Male customers on Comparably.
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43 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 57% |
43 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 43% |
Amnesty International Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Amnesty International's Customer Satisfaction (CSAT) score was rated 37% according to Caucasian users and customers.
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37 / 100
Very Satisfied
37%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
63%
CSAT according to Other
Amnesty International's Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
40%
Amnesty International Customer Satisfaction Score by Age
Amnesty International's Customer Satisfaction score was rated 33 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Amnesty International.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 33% |
Amnesty International Customer Satisfaction Score by Usage
Amnesty International's Customer Satisfaction score was rated the highest by customers who have used Amnesty International's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Amnesty International Customer Service
2/5
Amnesty International has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About Amnesty International's Customer Service
Address
Peter Benenson House, 1 Easton Street,
Website
http://www.amnesty.org
Phone Number
(212) 807-8400
Quick Insights into Amnesty International Customer Service
Amnesty International's Customer Service score was rated highest by Other customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Amnesty International's Customer Service score.
Ranked Amnesty International Customer Service the Highest
Ranked Amnesty International Customer Service the Lowest
Amnesty International Customer Service Score by Gender
Female customers rated Amnesty International's Customer Service score 0.5 stars higher than Male customers.
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Male
1.5/5
Female
2/5
Amnesty International Customer Service Score by Ethnicity
Amnesty International's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Amnesty International.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 2.3 | Other | 2.3 |
Amnesty International Customer Service Score by Age
Amnesty International's Customer Service score was rated 2.1 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
Amnesty International Customer Service Score by Usage
Amnesty International's Customer Service score was rated the highest by customers who have used Amnesty International's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Amnesty International Customer Service Score by Industry
Amnesty International's Customer Service score was rated 1.5 stars by Tech industry customers.
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Amnesty International as an Employer
Consumer vs. Employees
Amnesty International scored a -70 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Amnesty International would recommend the brand to a friend. ENPS measures how likely Amnesty International employees would recommend working at Amnesty International to a friend.
Net Promoter Score
-70
NPS Score
| 12% | Promoters |
|---|---|
| 6% | Passive |
| 82% | Detractors |
Employee Net Promoter Score
-7
eNPS Score
| 36% | Promoters |
|---|---|
| 21% | Passive |
| 43% | Detractors |
