4
NPS
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Brand Page
Animoto
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About Animoto's Brand
Making it easy for anyone to create professional-quality video
Brand at a Glance
67%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
3.2/5
Customer Service
Animoto NPS
Animoto's Net Promoter Score (NPS) is a 4 with 36% Promoters, 32% Passives, and 32% Detractors. Net Promoter Score tracks whether Animoto's customers would recommend using the product based on a scale of -100 to 100.
Animoto Overall NPS
| 36% | Promoters |
|---|---|
| 32% | Passives |
| 32% | Detractors |
Animoto NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 -1 | Aug 2022 | -1 |
Nov 2022 12 | Nov 2022 | 12 |
Dec 2022 22 | Dec 2022 | 22 |
Mar 2023 9 | Mar 2023 | 9 |
Apr 2023 13 | Apr 2023 | 13 |
May 2023 13 | May 2023 | 13 |
Aug 2023 0 | Aug 2023 | 0 |
Sep 2023 -7 | Sep 2023 | -7 |
Oct 2023 -11 | Oct 2023 | -11 |
Nov 2023 -5 | Nov 2023 | -5 |
Dec 2023 0 | Dec 2023 | 0 |
Jan 2025 4 | Jan 2025 | 4 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Animoto NPS by Gender
Animoto's NPS was rated 50 by Female customers on Comparably.
Female
50
Animoto's NPS was rated 50 by Female customers on Comparably.
50%
Promoters
50%
Passives
0%
Detractors
Male
N/A
Animoto's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Animoto NPS by Ethnicity
Animoto's NPS was rated 25 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
Animoto NPS by Age
Animoto's NPS was rated -33 points by customers ages 31-35 on Comparably.
Animoto NPS by Usage
Animoto's NPS was rated 0 points by customers who have used Animoto's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
Animoto Customer Reviews
Out of the 2 Animoto customer reviews 1 was positive and 1 was constructive. Animoto customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Animoto Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Animoto users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Animoto Customer Loyalty Score by Gender
Animoto's Customer Loyalty score was rated 70 by Female customers on Comparably.
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Female
70%
Yes
Male
N/A
Yes
Animoto Customer Loyalty Score by Ethnicity
Animoto's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Animoto.
55
out of 100
Caucasian
Animoto Customer Loyalty Score by Age
Animoto's Customer Loyalty score was rated 40% by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Animoto.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 40% | 31-35 | 40% |
Animoto Customer Loyalty Score by Usage
Animoto's Customer Loyalty score was rated 40% by customers who have used Animoto's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Animoto Customer Loyalty Score by Industry
Animoto's Customer Loyalty score was rated 70% by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Animoto Product Quality
3.3/5
Animoto has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Animoto Product Information
Animoto’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Animoto's product the highest.
- Website
- http://animoto.com
- Company Size
- 201-500 Employees
Industry
Tech
Consumer Services
Content
Media
Productivity
SaaS
Sports & Entertainment
Quick Insights into Animoto Product Quality
Animoto's Product Quality score was rated highest by Female customers.
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Ranked Animoto Product Quality the Highest
Animoto Product Quality Score by Gender
Animoto's Product Quality score was rated 4.5 by Female customers on Comparably.
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Female
4.5/5
Male
N/A
Animoto Product Quality Score by Ethnicity
Animoto's Product Quality score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Animoto.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Animoto Product Quality Score by Age
Animoto's Product Quality score was rated 3.1 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Animoto.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.1 | 31-35 | 3.1 |
Animoto Product Quality Score by Usage
Animoto's Product Quality score was rated 3.1 stars by customers who have used Animoto's products/services for Less than 1 Year.
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Animoto Product Quality Score by Industry
Animoto's Product Quality score was rated 3.5 stars by Arts and Entertainment industry customers.
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Animoto Pricing
Animoto ROI & Value For Money
3.1/5
Animoto has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Animoto Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry.
Quick Insights into Animoto ROI
Animoto's ROI score was rated highest by Female customers.
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Ranked Animoto ROI the Highest
Animoto ROI Score by Gender
Animoto's ROI score was rated 3.7 by Female customers on Comparably.
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Female
3.7/5
Male
N/A
Animoto ROI Score by Ethnicity
Animoto's ROI score was rated 3.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Animoto.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Animoto ROI Score by Age
Animoto's ROI score was rated 2.3 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Animoto.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.3 | 31-35 | 2.3 |
Animoto ROI Score by Usage
Animoto's ROI score was rated 2.6 stars by customers who have used Animoto's products/services for Less than 1 Year.
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Animoto ROI Score by Industry
Animoto's ROI score was rated 3 stars by Arts and Entertainment industry customers.
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Animoto Customer Satisfaction (CSAT)
Animoto Customer Satisfaction (CSAT) Score
69 / 100
Animoto has an overall Customer Satisfaction score of 69 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
44%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
6%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Animoto Customer Satisfaction
Animoto's Customer Satisfaction score was rated highest by Female customers.
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Ranked Animoto Customer Satisfaction the Highest
Animoto Customer Satisfaction Score by Gender
Animoto's Customer Satisfaction score was rated 100 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Animoto.
100 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Animoto Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Animoto's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Animoto.
75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
Animoto Customer Satisfaction Score by Usage
Animoto's Customer Satisfaction score was rated 67 points by customers who have used Animoto's products/services for Less than 1 Year.
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Animoto Customer Satisfaction Score by Industry
Animoto's Customer Satisfaction score was rated 67 points by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Animoto Customer Satisfaction Score by Industry",
"text": "Animoto's Customer Satisfaction score was rated 67 points by Arts and Entertainment industry customers.",
"bars": [
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"label": "Arts and Entertainment",
"groupId": 499,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "max",
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}Animoto Customer Service
3.2/5
Animoto has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Animoto's overall Customer Service score rated by its users and customers.
About Animoto's Customer Service
Address
440 Lafayette St., New York City, NY
Website
http://animoto.com
Quick Insights into Animoto Customer Service
Animoto's Customer Service score was rated highest by Female customers.
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Ranked Animoto Customer Service the Highest
Animoto Customer Service Score by Gender
Animoto's Customer Service score was rated 3.9 by Female customers on Comparably.
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Female
3.9/5
Male
N/A
Animoto Customer Service Score by Ethnicity
Animoto's Customer Service score was rated 3.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Animoto.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Animoto Customer Service Score by Age
Animoto's Customer Service score was rated 2.6 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Animoto.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2.6 | 31-35 | 2.6 |
Animoto Customer Service Score by Usage
Animoto's Customer Service score was rated 3 stars by customers who have used Animoto's products/services for Less than 1 Year.
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Animoto Customer Service Score by Industry
Animoto's Customer Service score was rated 2.8 stars by Arts and Entertainment industry customers.
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Animoto as an Employer
4.2/5
Animoto has a 4.2/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Animoto scored a 4 for Net Promoter Score and a 71 for Employee Net Promoter Score. NPS gauges how likely a customer of Animoto would recommend the brand to a friend. ENPS measures how likely Animoto employees would recommend working at Animoto to a friend.
Net Promoter Score
4
NPS Score
| 36% | Promoters |
|---|---|
| 32% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
71
eNPS Score
| 71% | Promoters |
|---|---|
| 29% | Passive |
| 0% | Detractors |
