0
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Ann Summers
Marketing or Exec? Claim Your Free Account
About Ann Summers' Brand
Ann Summers is a multinational retailer that offers a range of sex toys and lingerie.
Brand at a Glance
59%
Customer Loyalty
3/5
Product Quality
3.1/5
Pricing
2.7/5
Customer Service
Ann Summers NPS
Ann Summers's Net Promoter Score (NPS) is a 0 with 44% Promoters, 12% Passives, and 44% Detractors. Net Promoter Score tracks whether Ann Summers's customers would recommend using the product based on a scale of -100 to 100.
Ann Summers Overall NPS
| 44% | Promoters |
|---|---|
| 12% | Passives |
| 44% | Detractors |
Ann Summers NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2022 100 | Feb 2022 | 100 |
Apr 2022 0 | Apr 2022 | 0 |
Nov 2022 0 | Nov 2022 | 0 |
Nov 2023 17 | Nov 2023 | 17 |
Feb 2024 29 | Feb 2024 | 29 |
Apr 2024 13 | Apr 2024 | 13 |
Jan 2026 0 | Jan 2026 | 0 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ann Summers Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of Ann Summers users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Ann Summers Product Quality
3/5
Ann Summers has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Ann Summers' overall Product Quality score rated by its users and customers.
Ann Summers Product Information
Ann Summers’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- http://www.annsummers.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Ann Summers Pricing
Ann Summers ROI & Value For Money
3.1/5
Ann Summers has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Ann Summers' overall ROI score rated by its users and customers.
Ann Summers Customer Satisfaction (CSAT)
Ann Summers Customer Satisfaction (CSAT) Score
57 / 100
Ann Summers has an overall Customer Satisfaction score of 57 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
43%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Ann Summers Customer Service
2.7/5
Ann Summers has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Ann Summers' overall Customer Service score rated by its users and customers.
About Ann Summers's Customer Service
Address
United Kingdom
Website
http://www.annsummers.com/
Phone Number
(333) 440-6969
Ann Summers as an Employer
Consumer vs. Employees
Ann Summers scored a 0 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of Ann Summers would recommend the brand to a friend. ENPS measures how likely Ann Summers employees would recommend working at Ann Summers to a friend.
Net Promoter Score
0
NPS Score
| 44% | Promoters |
|---|---|
| 12% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
