30
NPS
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Apartment Therapy
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About Apartment Therapy's Brand
Apartment Therapy Saving the world, one room at a time.
Brand at a Glance
68%
Customer Loyalty
2.6/5
Product Quality
3.3/5
Pricing
3.2/5
Customer Service
Apartment Therapy NPS
Apartment Therapy's Net Promoter Score (NPS) is a 30 with 60% Promoters, 10% Passives, and 30% Detractors. Net Promoter Score tracks whether Apartment Therapy's customers would recommend using the product based on a scale of -100 to 100.
Apartment Therapy Overall NPS
| 60% | Promoters |
|---|---|
| 10% | Passives |
| 30% | Detractors |
Apartment Therapy NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2020 100 | Sep 2020 | 100 |
May 2021 100 | May 2021 | 100 |
Aug 2021 100 | Aug 2021 | 100 |
Sep 2021 75 | Sep 2021 | 75 |
Dec 2021 80 | Dec 2021 | 80 |
Jan 2022 49 | Jan 2022 | 49 |
Jun 2023 57 | Jun 2023 | 57 |
Oct 2023 63 | Oct 2023 | 63 |
Nov 2023 44 | Nov 2023 | 44 |
Feb 2024 30 | Feb 2024 | 30 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Apartment Therapy Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Apartment Therapy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Apartment Therapy Product Quality
2.6/5
Apartment Therapy has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Apartment Therapy's overall Product Quality score rated by its users and customers.
Apartment Therapy Product Information
Apartment Therapy’s product quality score is a 2.6 out of 5 as rated by its users and customers.
- Company Size
- 51-200 Employees
Industry
Tech
Consumer Services
Real Estate
Apartment Therapy Pricing
Apartment Therapy ROI & Value For Money
3.3/5
Apartment Therapy has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Apartment Therapy Customer Satisfaction (CSAT)
Apartment Therapy Customer Satisfaction (CSAT) Score
25 / 100
Apartment Therapy has an overall Customer Satisfaction score of 25 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Apartment Therapy Customer Service
3.2/5
Apartment Therapy has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Apartment Therapy's Customer Service
Address
York, NY United States of America
Website
http://www.apartmenttherapy.com/
Apartment Therapy as an Employer
2.8/5
Apartment Therapy has a 2.8/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Apartment Therapy scored a 30 for Net Promoter Score and a -67 for Employee Net Promoter Score. NPS gauges how likely a customer of Apartment Therapy would recommend the brand to a friend. ENPS measures how likely Apartment Therapy employees would recommend working at Apartment Therapy to a friend.
Net Promoter Score
30
NPS Score
| 60% | Promoters |
|---|---|
| 10% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
-67
eNPS Score
| 0% | Promoters |
|---|---|
| 33% | Passive |
| 67% | Detractors |
