6
NPS
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APCO Worldwide
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About APCO Worldwide's Brand
APCO Worldwide is an advisory and advocacy communications consultancy helping leading public and private sector organizations be catalysts for progress by navigating the challenges of today, acting with agility, anticipating social risk and building organizational reputations, relationships and solutions to succeed.
Brand at a Glance
67%
Customer Loyalty
3.6/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
APCO Worldwide NPS
APCO Worldwide's Net Promoter Score (NPS) is a 6 with 50% Promoters, 6% Passives, and 44% Detractors. Net Promoter Score tracks whether APCO Worldwide's customers would recommend using the product based on a scale of -100 to 100.
APCO Worldwide Overall NPS
| 50% | Promoters |
|---|---|
| 6% | Passives |
| 44% | Detractors |
APCO Worldwide NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 0 | Aug 2021 | 0 |
Oct 2021 -20 | Oct 2021 | -20 |
Dec 2021 0 | Dec 2021 | 0 |
Feb 2022 0 | Feb 2022 | 0 |
Mar 2022 11 | Mar 2022 | 11 |
May 2022 0 | May 2022 | 0 |
Jun 2022 9 | Jun 2022 | 9 |
Oct 2022 17 | Oct 2022 | 17 |
Mar 2023 23 | Mar 2023 | 23 |
May 2024 22 | May 2024 | 22 |
Jan 2025 13 | Jan 2025 | 13 |
Sep 2026 7 | Sep 2026 | 7 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
APCO Worldwide NPS by Gender
APCO Worldwide's NPS was rated 0 by Male customers on Comparably.
Male
0
APCO Worldwide's NPS was rated by Male customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Female
N/A
APCO Worldwide's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
APCO Worldwide Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of APCO Worldwide users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
APCO Worldwide Customer Loyalty Score by Gender
APCO Worldwide's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
APCO Worldwide Product Quality
3.6/5
APCO Worldwide has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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APCO Worldwide Product Information
APCO Worldwide’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- https://apcoworldwide.com
- Company Size
- 501-1,000 Employees
Industry
Public Relations and Communications
Quick Insights into APCO Worldwide Product Quality
APCO Worldwide's Product Quality score was rated highest by Male customers.
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Ranked APCO Worldwide Product Quality the Highest
APCO Worldwide Product Quality Score by Gender
APCO Worldwide's Product Quality score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
APCO Worldwide Pricing
APCO Worldwide ROI & Value For Money
3.7/5
APCO Worldwide has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into APCO Worldwide ROI
APCO Worldwide's ROI score was rated highest by Male customers.
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Ranked APCO Worldwide ROI the Highest
APCO Worldwide ROI Score by Gender
APCO Worldwide's ROI score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
APCO Worldwide Customer Satisfaction (CSAT)
APCO Worldwide Customer Satisfaction (CSAT) Score
63 / 100
APCO Worldwide has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
63%
Satisfied
0%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
25%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into APCO Worldwide Customer Satisfaction
APCO Worldwide's Customer Satisfaction score was rated highest by Male customers.
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Ranked APCO Worldwide Customer Satisfaction the Highest
APCO Worldwide Customer Satisfaction Score by Gender
APCO Worldwide's Customer Satisfaction score was rated 67 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of APCO Worldwide.
67 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
APCO Worldwide Customer Service
3.7/5
APCO Worldwide has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About APCO Worldwide's Customer Service
Address
1299 Pennsylvania Avenue, NW Suite 300, Washington, DC 20004
Website
https://apcoworldwide.com
Phone Number
2027781000
APCO Worldwide's Social Links
Quick Insights into APCO Worldwide Customer Service
APCO Worldwide's Customer Service score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked APCO Worldwide's Customer Service score.
Ranked APCO Worldwide Customer Service the Highest
APCO Worldwide Customer Service Score by Gender
APCO Worldwide's Customer Service score was rated 4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of APCO Worldwide.
Male
4/5
Female
N/A
APCO Worldwide as an Employer
3.5/5
APCO Worldwide has a 3.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
APCO Worldwide scored a 6 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of APCO Worldwide would recommend the brand to a friend. ENPS measures how likely APCO Worldwide employees would recommend working at APCO Worldwide to a friend.
Net Promoter Score
6
NPS Score
| 50% | Promoters |
|---|---|
| 6% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
13
eNPS Score
| 54% | Promoters |
|---|---|
| 5% | Passive |
| 41% | Detractors |
