

One of the largest manufacturers of professional hand and power tools in the world
Apex Tool Group's Net Promoter Score (NPS) is a 25 with 58% Promoters, 9% Passives, and 33% Detractors. Net Promoter Score tracks whether Apex Tool Group's customers would recommend using the product based on a scale of -100 to 100.
| 58% | Promoters |
|---|---|
| 9% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2020 100 | Mar 2020 | 100 |
Apr 2020 100 | Apr 2020 | 100 |
Mar 2021 100 | Mar 2021 | 100 |
Oct 2022 75 | Oct 2022 | 75 |
Jan 2023 29 | Jan 2023 | 29 |
Oct 2023 13 | Oct 2023 | 13 |
Nov 2023 0 | Nov 2023 | 0 |
Mar 2024 10 | Mar 2024 | 10 |
Apr 2024 18 | Apr 2024 | 18 |
Apr 2025 25 | Apr 2025 | 25 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Apex Tool Group's NPS was rated -75 by Male customers on Comparably.
Apex Tool Group's NPS was rated -75 by Male customers on Comparably.
Apex Tool Group's NPS is not yet rated by Female customers.
Apex Tool Group's NPS was rated -67 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -67 | Caucasian | -67 |
Apex Tool Group's NPS was rated -100 points by customers who have used Apex Tool Group's products/services for 2 to 5 Years.
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -100 | 2 to 5 Years | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Apex Tool Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Apex Tool Group's Customer Loyalty score was rated 55 by Male customers on Comparably.
Apex Tool Group's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Apex Tool Group's Customer Loyalty score was rated 40% by customers who have used Apex Tool Group's products/services for 2 to 5 Years.
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Apex Tool Group has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Apex Tool Group’s product quality score is a 3.8 out of 5 as rated by its users and customers.
Apex Tool Group's Product Quality score was rated highest by Caucasian customers.
Apex Tool Group's Product Quality score was rated 2.7 by Male customers on Comparably.
Apex Tool Group's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Apex Tool Group's Product Quality score was rated 2.3 stars by customers who have used Apex Tool Group's products/services for 2 to 5 Years.
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Apex Tool Group has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Apex Tool Group's ROI score was rated highest by Caucasian customers.
Apex Tool Group's ROI score was rated 2.6 by Male customers on Comparably.
Apex Tool Group's ROI score was rated 3.3 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Apex Tool Group's ROI score was rated 2 stars by customers who have used Apex Tool Group's products/services for 2 to 5 Years.
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Apex Tool Group has an overall Customer Satisfaction score of 51 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Apex Tool Group's Customer Satisfaction score was rated highest by customers who have used Apex Tool Group's products/services for 2 to 5 Years.
Apex Tool Group's Customer Satisfaction score was rated 25 by Male customers on Comparably.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
Apex Tool Group's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Apex Tool Group's Customer Satisfaction score was rated 33 points by customers who have used Apex Tool Group's products/services for 2 to 5 Years.
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Apex Tool Group has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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14600 York Rd. Suite A, Sparks Glencoe, MD
http://www.apextoolgroup.com/
(919) 387-2460
Apex Tool Group's Customer Service score was rated highest by Caucasian customers.
Apex Tool Group's Customer Service score was rated 2.6 by Male customers on Comparably.
Apex Tool Group's Customer Service score was rated 3.3 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Apex Tool Group's Customer Service score was rated 2 stars by customers who have used Apex Tool Group's products/services for 2 to 5 Years.
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Apex Tool Group has a 4.3/5 stars for its overall company culture rated by their employees

Apex Tool Group scored a 25 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Apex Tool Group would recommend the brand to a friend. ENPS measures how likely Apex Tool Group employees would recommend working at Apex Tool Group to a friend.
| 58% | Promoters |
|---|---|
| 9% | Passive |
| 33% | Detractors |
| 47% | Promoters |
|---|---|
| 21% | Passive |
| 32% | Detractors |