11
NPS
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Brand Page
Apollo.io
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About Apollo.io's Brand
Brand at a Glance
65%
Customer Loyalty
3.5/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
Apollo.io NPS
Apollo.io's Net Promoter Score (NPS) is a 11 with 49% Promoters, 13% Passives, and 38% Detractors. Net Promoter Score tracks whether Apollo.io's customers would recommend using the product based on a scale of -100 to 100.
Apollo.io Overall NPS
| 49% | Promoters |
|---|---|
| 13% | Passives |
| 38% | Detractors |
Apollo.io NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 -100 | Sep 2022 | -100 |
Oct 2022 0 | Oct 2022 | 0 |
Nov 2022 33 | Nov 2022 | 33 |
May 2023 0 | May 2023 | 0 |
Nov 2023 0 | Nov 2023 | 0 |
Feb 2024 -17 | Feb 2024 | -17 |
Jan 2025 13 | Jan 2025 | 13 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Apollo.io Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Apollo.io users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Apollo.io Product Quality
3.5/5
Apollo.io has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Apollo.io Product Information
Apollo.io’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- https://www.apollo.io/
- Company Size
- 51-200 Employees
Industry
Tech
Apollo.io Pricing
Apollo.io ROI & Value For Money
3.5/5
Apollo.io has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Apollo.io Customer Satisfaction (CSAT)
Apollo.io Customer Satisfaction (CSAT) Score
33 / 100
Apollo.io has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Apollo.io Customer Service
3.5/5
Apollo.io has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Apollo.io's Customer Service
Website
https://www.apollo.io/
Apollo.io as an Employer
Consumer vs. Employees
Apollo.io scored a 11 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of Apollo.io would recommend the brand to a friend. ENPS measures how likely Apollo.io employees would recommend working at Apollo.io to a friend.
Net Promoter Score
11
NPS Score
| 49% | Promoters |
|---|---|
| 13% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
14
eNPS Score
| 57% | Promoters |
|---|---|
| 0% | Passive |
| 43% | Detractors |
