11
NPS
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AppLovin
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About AppLovin's Brand
Brand at a Glance
76%
Customer Loyalty
3.2/5
Product Quality
3.3/5
Pricing
3.2/5
Customer Service
AppLovin NPS
AppLovin's Net Promoter Score (NPS) is a 11 with 46% Promoters, 19% Passives, and 35% Detractors. Net Promoter Score tracks whether AppLovin's customers would recommend using the product based on a scale of -100 to 100.
AppLovin Overall NPS
| 46% | Promoters |
|---|---|
| 19% | Passives |
| 35% | Detractors |
AppLovin NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 17 | Apr 2023 | 17 |
May 2023 18 | May 2023 | 18 |
Jul 2023 18 | Jul 2023 | 18 |
Sep 2023 19 | Sep 2023 | 19 |
Oct 2023 19 | Oct 2023 | 19 |
Mar 2024 14 | Mar 2024 | 14 |
Jul 2024 16 | Jul 2024 | 16 |
Aug 2024 14 | Aug 2024 | 14 |
Sep 2024 11 | Sep 2024 | 11 |
Dec 2024 11 | Dec 2024 | 11 |
Apr 2025 12 | Apr 2025 | 12 |
Dec 2025 10 | Dec 2025 | 10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AppLovin NPS by Gender
AppLovin's NPS was rated 23 by Male customers on Comparably.
Male
23
AppLovin's NPS was rated 23 by Male customers on Comparably.
46%
Promoters
31%
Passives
23%
Detractors
Female
N/A
AppLovin's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
AppLovin NPS by Ethnicity
AppLovin's NPS was rated 11 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 11 | Asian or Pacific Islander | 11 |
AppLovin NPS by Age
AppLovin's NPS was rated 20 points by customers ages 18-25 on Comparably.
AppLovin NPS by Usage
AppLovin's NPS was rated the highest by customers who have used AppLovin's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 60 | 1 to 2 Years | 60 |
AppLovin Customer Reviews
Out of the 2 AppLovin customer reviews 2 were positive and 0 were constructive. AppLovin customer reviews reflect that all customers have a favorable experience using the products/services of the company.
AppLovin Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of AppLovin users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
AppLovin Customer Loyalty Score by Gender
AppLovin's Customer Loyalty score was rated 79 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of AppLovin.
Male
79%
Yes
Female
N/A
Yes
AppLovin Customer Loyalty Score by Ethnicity
AppLovin's Customer Loyalty score was rated 89% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of AppLovin.
89
out of 100
Asian or Pacific Islander
AppLovin Customer Loyalty Score by Age
AppLovin's Customer Loyalty score was rated 82% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of AppLovin.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
AppLovin Customer Loyalty Score by Usage
AppLovin's Customer Loyalty score was rated the highest by customers who have used AppLovin's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
AppLovin Customer Loyalty Score by Industry
AppLovin's Customer Loyalty score was rated 78% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
AppLovin Product Quality
3.2/5
AppLovin has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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AppLovin Product Information
AppLovin’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated AppLovin's product the highest.
- Website
- http://www.applovin.com
- Company Size
- 51-200 Employees
Quick Insights into AppLovin Product Quality
AppLovin's Product Quality score was rated highest by customers who have used AppLovin's products/services for 1 to 2 Years, and rated lowest by customers who have used AppLovin's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked AppLovin's Product Quality.
Ranked AppLovin Product Quality the Highest
Ranked AppLovin Product Quality the Lowest
AppLovin Product Quality Score by Gender
AppLovin's Product Quality score was rated 3.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of AppLovin.
Male
3.5/5
Female
N/A
AppLovin Product Quality Score by Ethnicity
AppLovin's Product Quality score was rated 2.7 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of AppLovin.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
AppLovin Product Quality Score by Age
AppLovin's Product Quality score was rated 2.8 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of AppLovin.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
AppLovin Product Quality Score by Usage
AppLovin's Product Quality score was rated the highest by customers who have used AppLovin's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
AppLovin Product Quality Score by Industry
AppLovin's Product Quality score was rated 3.7 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
AppLovin Pricing
AppLovin ROI & Value For Money
3.3/5
AppLovin has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock AppLovin's overall ROI score rated by its users and customers.
AppLovin Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into AppLovin ROI
AppLovin's ROI score was rated highest by customers who have used AppLovin's products/services for 1 to 2 Years, and rated lowest by customers who have used AppLovin's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked AppLovin's ROI score.
Ranked AppLovin ROI the Highest
Ranked AppLovin ROI the Lowest
AppLovin ROI Score by Gender
AppLovin's ROI score was rated 3.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of AppLovin.
Male
3.6/5
Female
N/A
AppLovin ROI Score by Ethnicity
AppLovin's ROI score was rated 3 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of AppLovin.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
AppLovin ROI Score by Age
AppLovin's ROI score was rated 2.9 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of AppLovin.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
AppLovin ROI Score by Usage
AppLovin's ROI score was rated the highest by customers who have used AppLovin's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
AppLovin ROI Score by Industry
AppLovin's ROI score was rated 3.9 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
AppLovin Customer Satisfaction (CSAT)
AppLovin Customer Satisfaction (CSAT) Score
59 / 100
AppLovin has an overall Customer Satisfaction score of 59 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
22%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
4%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into AppLovin Customer Satisfaction
AppLovin's Customer Satisfaction score was rated highest by customers who have used AppLovin's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked AppLovin's Customer Satisfaction.
Ranked AppLovin Customer Satisfaction the Highest
AppLovin Customer Satisfaction Score by Gender
AppLovin's Customer Satisfaction score was rated 60 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of AppLovin.
60 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 30% | |
Dissatisfied | 10% | |
Very Dissatisfied | 0% |
AppLovin Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
AppLovin's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of AppLovin.
67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
AppLovin Customer Satisfaction Score by Usage
AppLovin's Customer Satisfaction score was rated 72 points by customers who have used AppLovin's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
AppLovin Customer Satisfaction Score by Industry
AppLovin's Customer Satisfaction score was rated 57 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"bars": [
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"label": "Tech",
"groupId": 104,
"score": 57,
"stars": 0,
"csatScore": 57,
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}AppLovin Customer Service
3.2/5
AppLovin has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock AppLovin's overall Customer Service score rated by its users and customers.
About AppLovin's Customer Service
Website
http://www.applovin.com
Quick Insights into AppLovin Customer Service
AppLovin's Customer Service score was rated highest by customers who have used AppLovin's products/services for 1 to 2 Years, and rated lowest by customers who have used AppLovin's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked AppLovin's Customer Service score.
Ranked AppLovin Customer Service the Highest
Ranked AppLovin Customer Service the Lowest
AppLovin Customer Service Score by Gender
AppLovin's Customer Service score was rated 3.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of AppLovin.
Male
3.6/5
Female
N/A
AppLovin Customer Service Score by Ethnicity
AppLovin's Customer Service score was rated 3.1 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of AppLovin.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
AppLovin Customer Service Score by Age
AppLovin's Customer Service score was rated 3 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of AppLovin.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
AppLovin Customer Service Score by Usage
AppLovin's Customer Service score was rated the highest by customers who have used AppLovin's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
AppLovin Customer Service Score by Industry
AppLovin's Customer Service score was rated 4 stars by Tech industry customers.
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AppLovin as an Employer
3.8/5
AppLovin has a 3.8/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
AppLovin scored a 11 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of AppLovin would recommend the brand to a friend. ENPS measures how likely AppLovin employees would recommend working at AppLovin to a friend.
Net Promoter Score
11
NPS Score
| 46% | Promoters |
|---|---|
| 19% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 50% | Promoters |
|---|---|
| 11% | Passive |
| 39% | Detractors |
