Appodeal NPS & Customer Reviews | Comparably
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Appodeal
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About Appodeal's Brand

In a mobile ad industry built for advertisers, Appodeal’s intelligent ad mediation puts app publishers first, the way it should be.

Brand at a Glance

76%
Customer Loyalty
3.5/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service

Appodeal NPS

Appodeal's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Appodeal's customers would recommend using the product based on a scale of -100 to 100.

Appodeal Overall NPS

0
NPS
50%Promoters
0%Passives
50%Detractors
Appodeal Overall NPS

Appodeal NPS Trend

-100
-50
0
50
100
Aug 2021
100
Aug 2021100
Jun 2022
100
Jun 2022100
Dec 2022
33
Dec 202233
May 2023
0
May 20230
Feb 2025
20
Feb 202520
Mar 2025
0
Mar 20250

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Appodeal Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of Appodeal users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

76
76%
24
24%
Appodeal Customer Loyalty

Appodeal Product Quality

3.5/5

Appodeal has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Appodeal Product Information

Appodeal’s product quality score is a 3.5 out of 5 as rated by its users and customers.

Website
http://www.appodeal.com/
Company Size
51-200 Employees

Industry

Tech
AdTech
Mobile App
SaaS

Appodeal Pricing

Appodeal ROI & Value For Money

3.5/5

Appodeal has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Appodeal Customer Satisfaction (CSAT)

Appodeal Customer Satisfaction (CSAT) Score

60 / 100

Appodeal has an overall Customer Satisfaction score of 60 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied40%
Satisfied20%
Neither Satisfied nor Dissatisfied20%
Dissatisfied0%
Very Dissatisfied20%
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Appodeal Customer Service

3.5/5

Appodeal has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

Sign Up to unlock Appodeal's overall Customer Service score rated by its users and customers.

About Appodeal's Customer Service

Address

350 Alabama St, Unit 10, San Francisco, CA 94110


Website

http://www.appodeal.com/


Phone Number

415-996-6877

Appodeal as an Employer

3.4/5

Appodeal has a 3.4/5 stars for its overall company culture rated by their employees

  Appodeal CEO
top
5%
CEO of Appodeal

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Appodeal scored a 0 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of Appodeal would recommend the brand to a friend. ENPS measures how likely Appodeal employees would recommend working at Appodeal to a friend.

Net Promoter Score

0
NPS Score
50%Promoters
0%Passive
50%Detractors

Employee Net Promoter Score

40
eNPS Score
60%Promoters
20%Passive
20%Detractors

Global Ranking Snapshot

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