

In a mobile ad industry built for advertisers, Appodeal’s intelligent ad mediation puts app publishers first, the way it should be.
Appodeal's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Appodeal's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2021 100 | Aug 2021 | 100 |
Jun 2022 100 | Jun 2022 | 100 |
Dec 2022 33 | Dec 2022 | 33 |
May 2023 0 | May 2023 | 0 |
Feb 2025 20 | Feb 2025 | 20 |
Mar 2025 0 | Mar 2025 | 0 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Appodeal users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Appodeal has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Appodeal's overall Product Quality score rated by its users and customers.
Appodeal’s product quality score is a 3.5 out of 5 as rated by its users and customers.
Appodeal has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Appodeal's overall ROI score rated by its users and customers.
Appodeal has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Appodeal has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Appodeal's overall Customer Service score rated by its users and customers.
350 Alabama St, Unit 10, San Francisco, CA 94110
http://www.appodeal.com/
415-996-6877
Appodeal has a 3.4/5 stars for its overall company culture rated by their employees

Appodeal scored a 0 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of Appodeal would recommend the brand to a friend. ENPS measures how likely Appodeal employees would recommend working at Appodeal to a friend.
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |