13
NPS
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AppsFlyer
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About AppsFlyer's Brand
Brand at a Glance
77%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
AppsFlyer NPS
AppsFlyer's Net Promoter Score (NPS) is a 13 with 44% Promoters, 25% Passives, and 31% Detractors. Net Promoter Score tracks whether AppsFlyer's customers would recommend using the product based on a scale of -100 to 100.
AppsFlyer Overall NPS
| 44% | Promoters |
|---|---|
| 25% | Passives |
| 31% | Detractors |
AppsFlyer NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 21 | Oct 2023 | 21 |
Nov 2023 19 | Nov 2023 | 19 |
Jan 2024 16 | Jan 2024 | 16 |
Mar 2024 19 | Mar 2024 | 19 |
Apr 2024 14 | Apr 2024 | 14 |
May 2024 14 | May 2024 | 14 |
Jul 2024 15 | Jul 2024 | 15 |
Sep 2024 15 | Sep 2024 | 15 |
Nov 2024 13 | Nov 2024 | 13 |
Jan 2025 14 | Jan 2025 | 14 |
Oct 2025 11 | Oct 2025 | 11 |
Nov 2025 13 | Nov 2025 | 13 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AppsFlyer NPS by Gender
Male customers rated AppsFlyer's NPS 29 points higher than Female customers.
Male
28
AppsFlyer's NPS was rated 28 by Male customers on Comparably.
57%
Promoters
14%
Passives
29%
Detractors
Female
-1
AppsFlyer's NPS was rated -1 by Female customers on Comparably.
37%
Promoters
25%
Passives
38%
Detractors
AppsFlyer NPS by Ethnicity
AppsFlyer's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
Other 0 | Other | 0 |
AppsFlyer NPS by Age
AppsFlyer's NPS was rated -23 points by customers ages 31-35 on Comparably.
AppsFlyer NPS by Usage
AppsFlyer's NPS was rated the highest by customers who have used AppsFlyer's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 17 | Less than 1 Year | 17 |
1 to 2 Years 13 | 1 to 2 Years | 13 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years -17 | 5 to 10 Years | -17 |
AppsFlyer Customer Reviews
Out of the 3 AppsFlyer customer reviews 2 were positive and 1 was constructive. AppsFlyer customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
AppsFlyer Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of AppsFlyer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
AppsFlyer Customer Loyalty Score by Gender
Male customers rated AppsFlyer's Customer Loyalty score 8% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of AppsFlyer.
Male
74%
Yes
Female
66%
Yes
AppsFlyer Customer Loyalty Score by Ethnicity
AppsFlyer's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of AppsFlyer.
78
out of 100
Caucasian
55
out of 100
Other
AppsFlyer Customer Loyalty Score by Age
AppsFlyer's Customer Loyalty score was rated 60% by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of AppsFlyer.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 60% | 31-35 | 60% |
AppsFlyer Customer Loyalty Score by Usage
AppsFlyer's Customer Loyalty score was rated the highest by customers who have used AppsFlyer's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
AppsFlyer Customer Loyalty Score by Industry
AppsFlyer's Customer Loyalty score was rated 70% by both Marketing, Advertising and Research and Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
AppsFlyer Product Quality
3.8/5
AppsFlyer has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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AppsFlyer Product Information
AppsFlyer serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. AppsFlyer supports Web devices and offers products for small, medium, and large sized businesses.
AppsFlyer’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated AppsFlyer's product the highest. Reviewers from the Tech industry rated AppsFlyer the lowest at 3.4.
- Website
- https://www.appsflyer.com/
- Company Size
- 201-500 Employees
Industry
Tech
Languages Supported
English
Chinese (Traditional)
French
Portuguese
Spanish
Japanese
Korean
Russian
Product Type
Mobile Marketing Software
Marketing Analytics Software
Marketing Attribution Software
Mobile Analytics Software
Click Fraud Software
Quick Insights into AppsFlyer Product Quality
AppsFlyer's Product Quality score was rated highest by customers who have used AppsFlyer's products/services for Less than 1 Year, and rated lowest by Other customers.
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Ranked AppsFlyer Product Quality the Highest
Ranked AppsFlyer Product Quality the Lowest
AppsFlyer Product Quality Score by Gender
Male customers rated AppsFlyer's Product Quality score 0.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of AppsFlyer.
Male
4.2/5
Female
3.5/5
AppsFlyer Product Quality Score by Ethnicity
AppsFlyer's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of AppsFlyer.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Other 3.2 | Other | 3.2 |
AppsFlyer Product Quality Score by Age
AppsFlyer's Product Quality score was rated 3.5 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of AppsFlyer.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.5 | 31-35 | 3.5 |
AppsFlyer Product Quality Score by Usage
AppsFlyer's Product Quality score was rated the highest by customers who have used AppsFlyer's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
AppsFlyer Product Quality Score by Industry
AppsFlyer's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
AppsFlyer Pricing
AppsFlyer ROI & Value For Money
3.5/5
AppsFlyer has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock AppsFlyer's overall ROI score rated by its users and customers.
AppsFlyer Pricing Plans
AppsFlyer has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Tech industry think that they had the lowest ROI from AppsFlyer.
Who Uses AppsFlyer?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into AppsFlyer ROI
AppsFlyer's ROI score was rated highest by customers who have used AppsFlyer's products/services for Less than 1 Year, and rated lowest by customers who have used AppsFlyer's products/services for 1 to 2 Years.
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Ranked AppsFlyer ROI the Highest
Ranked AppsFlyer ROI the Lowest
AppsFlyer ROI Score by Gender
Male customers rated AppsFlyer's ROI score 1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of AppsFlyer.
Male
4/5
Female
3/5
AppsFlyer ROI Score by Ethnicity
AppsFlyer's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of AppsFlyer.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Other 2.9 | Other | 2.9 |
AppsFlyer ROI Score by Age
AppsFlyer's ROI score was rated 2.9 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of AppsFlyer.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.9 | 31-35 | 2.9 |
AppsFlyer ROI Score by Usage
AppsFlyer's ROI score was rated the highest by customers who have used AppsFlyer's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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AppsFlyer ROI Score by Industry
AppsFlyer's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
AppsFlyer Customer Satisfaction (CSAT)
AppsFlyer Customer Satisfaction (CSAT) Score
58 / 100
AppsFlyer has an overall Customer Satisfaction score of 58 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
42%
Satisfied
16%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
13%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into AppsFlyer Customer Satisfaction
AppsFlyer's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked AppsFlyer's Customer Satisfaction.
Ranked AppsFlyer Customer Satisfaction the Highest
Ranked AppsFlyer Customer Satisfaction the Lowest
AppsFlyer Customer Satisfaction Score by Gender
Male customers rated AppsFlyer's Customer Satisfaction score 29 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of AppsFlyer.
100 / 100
MaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
71 / 100
FemaleVery Satisfied | 57% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 15% |
AppsFlyer Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
AppsFlyer's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of AppsFlyer.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
AppsFlyer's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of AppsFlyer.
50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
AppsFlyer Customer Satisfaction Score by Age
AppsFlyer's Customer Satisfaction score was rated 50 points by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of AppsFlyer.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 50% |
AppsFlyer Customer Satisfaction Score by Usage
AppsFlyer's Customer Satisfaction score was rated 67 points by customers who have used AppsFlyer's products/services for 2 to 5 Years.
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AppsFlyer Customer Satisfaction Score by Industry
AppsFlyer's Customer Satisfaction score was rated 74 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "AppsFlyer Customer Satisfaction Score by Industry",
"text": "AppsFlyer's Customer Satisfaction score was rated 74 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 74,
"stars": 0,
"csatScore": 74,
"text": "AppsFlyer's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 74
}
]
}AppsFlyer Customer Service
3.6/5
AppsFlyer has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock AppsFlyer's overall Customer Service score rated by its users and customers.
About AppsFlyer's Customer Service
Address
Medinat Hayehudim Street, 4676672
Website
https://www.appsflyer.com/
Phone Number
972-9-768-1949
AppsFlyer's Social Links
Quick Insights into AppsFlyer Customer Service
AppsFlyer's Customer Service score was rated highest by customers who have used AppsFlyer's products/services for 2 to 5 Years, and rated lowest by customers from the Marketing, Advertising and Research industry.
Sign Up to unlock insights into how customers have ranked AppsFlyer's Customer Service score.
Ranked AppsFlyer Customer Service the Highest
Ranked AppsFlyer Customer Service the Lowest
AppsFlyer Customer Service Score by Gender
Male customers rated AppsFlyer's Customer Service score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of AppsFlyer.
Male
3.5/5
Female
3.4/5
AppsFlyer Customer Service Score by Ethnicity
AppsFlyer's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of AppsFlyer.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Other 3.2 | Other | 3.2 |
AppsFlyer Customer Service Score by Age
AppsFlyer's Customer Service score was rated 2.8 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of AppsFlyer.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2.8 | 31-35 | 2.8 |
AppsFlyer Customer Service Score by Usage
AppsFlyer's Customer Service score was rated the highest by customers who have used AppsFlyer's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
AppsFlyer Customer Service Score by Industry
AppsFlyer's Customer Service score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
AppsFlyer as an Employer
4.2/5
AppsFlyer has a 4.2/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
AppsFlyer scored a 13 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of AppsFlyer would recommend the brand to a friend. ENPS measures how likely AppsFlyer employees would recommend working at AppsFlyer to a friend.
Net Promoter Score
13
NPS Score
| 44% | Promoters |
|---|---|
| 25% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 51% | Promoters |
|---|---|
| 21% | Passive |
| 28% | Detractors |
