-19
NPS
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Asbury Automotive Group
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About Asbury Automotive Group's Brand
Asbury Automotive Group is one of the largest automotive retailers in the U.S.
Brand at a Glance
62%
Customer Loyalty
2.8/5
Product Quality
3.1/5
Pricing
2.8/5
Customer Service
Asbury Automotive Group CMO
Asbury Automotive Group NPS
Asbury Automotive Group's Net Promoter Score (NPS) is a -19 with 36% Promoters, 9% Passives, and 55% Detractors. Net Promoter Score tracks whether Asbury Automotive Group's customers would recommend using the product based on a scale of -100 to 100.
Asbury Automotive Group Overall NPS
| 36% | Promoters |
|---|---|
| 9% | Passives |
| 55% | Detractors |
Asbury Automotive Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 -33 | Jul 2022 | -33 |
Sep 2022 -37 | Sep 2022 | -37 |
Nov 2022 -22 | Nov 2022 | -22 |
Jun 2023 -30 | Jun 2023 | -30 |
Jul 2023 -36 | Jul 2023 | -36 |
Aug 2023 -41 | Aug 2023 | -41 |
Sep 2023 -32 | Sep 2023 | -32 |
Oct 2023 -19 | Oct 2023 | -19 |
Mar 2024 -22 | Mar 2024 | -22 |
May 2024 -25 | May 2024 | -25 |
Aug 2024 -19 | Aug 2024 | -19 |
Oct 2025 -18 | Oct 2025 | -18 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Asbury Automotive Group NPS by Gender
Female customers rated Asbury Automotive Group's NPS 54 points higher than Male customers.
Male
-34
Asbury Automotive Group's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
20
Asbury Automotive Group's NPS was rated 20 by Female customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Asbury Automotive Group NPS by Ethnicity
Asbury Automotive Group's NPS was rated -50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
Asbury Automotive Group NPS by Usage
Asbury Automotive Group's NPS was rated -50 points by customers who have used Asbury Automotive Group's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -50 | Over 10 Years | -50 |
Asbury Automotive Group Customer Reviews
Out of the 3 Asbury Automotive Group customer reviews 2 were positive and 1 was constructive. Asbury Automotive Group customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Asbury Automotive Group Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of Asbury Automotive Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Asbury Automotive Group Customer Loyalty Score by Gender
Male customers rated Asbury Automotive Group's Customer Loyalty score 18% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Asbury Automotive Group.
Male
100%
Yes
Female
82%
Yes
Asbury Automotive Group Customer Loyalty Score by Ethnicity
Asbury Automotive Group's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Asbury Automotive Group.
78
out of 100
Caucasian
Asbury Automotive Group Customer Loyalty Score by Usage
Asbury Automotive Group's Customer Loyalty score was rated 78% by customers who have used Asbury Automotive Group's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Asbury Automotive Group Product Quality
2.8/5
Asbury Automotive Group has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Asbury Automotive Group's overall Product Quality score rated by its users and customers.
Asbury Automotive Group Product Information
Asbury Automotive Group’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- http://www.asburyauto.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Travel
Quick Insights into Asbury Automotive Group Product Quality
Asbury Automotive Group's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Asbury Automotive Group's Product Quality.
Ranked Asbury Automotive Group Product Quality the Highest
Ranked Asbury Automotive Group Product Quality the Lowest
Asbury Automotive Group Product Quality Score by Gender
Female customers rated Asbury Automotive Group's Product Quality score 1.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Asbury Automotive Group.
Male
2.3/5
Female
4.1/5
Asbury Automotive Group Product Quality Score by Ethnicity
Asbury Automotive Group's Product Quality score was rated 2.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Asbury Automotive Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Asbury Automotive Group Product Quality Score by Usage
Asbury Automotive Group's Product Quality score was rated 2.7 stars by customers who have used Asbury Automotive Group's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Asbury Automotive Group Pricing
Asbury Automotive Group ROI & Value For Money
3.1/5
Asbury Automotive Group has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Asbury Automotive Group's overall ROI score rated by its users and customers.
Quick Insights into Asbury Automotive Group ROI
Asbury Automotive Group's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Asbury Automotive Group ROI the Highest
Ranked Asbury Automotive Group ROI the Lowest
Asbury Automotive Group ROI Score by Gender
Female customers rated Asbury Automotive Group's ROI score 1.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Asbury Automotive Group.
Male
2.5/5
Female
4.1/5
Asbury Automotive Group ROI Score by Ethnicity
Asbury Automotive Group's ROI score was rated 2.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Asbury Automotive Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Asbury Automotive Group ROI Score by Usage
Asbury Automotive Group's ROI score was rated 2.9 stars by customers who have used Asbury Automotive Group's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Asbury Automotive Group Customer Satisfaction (CSAT)
Asbury Automotive Group Customer Satisfaction (CSAT) Score
43 / 100
Asbury Automotive Group has an overall Customer Satisfaction score of 43 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
36%
Satisfied
7%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
57%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Asbury Automotive Group Customer Satisfaction
Asbury Automotive Group's Customer Satisfaction score was rated highest by Female customers.
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Ranked Asbury Automotive Group Customer Satisfaction the Highest
Asbury Automotive Group Customer Satisfaction Score by Gender
Asbury Automotive Group's Customer Satisfaction score was rated 80 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Asbury Automotive Group.
80 / 100
FemaleVery Satisfied | 80% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Asbury Automotive Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Asbury Automotive Group's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Asbury Automotive Group.
33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Asbury Automotive Group Customer Satisfaction Score by Usage
Asbury Automotive Group's Customer Satisfaction score was rated 50 points by customers who have used Asbury Automotive Group's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Asbury Automotive Group Customer Service
2.8/5
Asbury Automotive Group has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Asbury Automotive Group's Customer Service
Address
2905 Premiere Parkway, Suite 300, Duluth, GA
Website
http://www.asburyauto.com/
Phone Number
770-418-8200
Quick Insights into Asbury Automotive Group Customer Service
Asbury Automotive Group's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Asbury Automotive Group's Customer Service score.
Ranked Asbury Automotive Group Customer Service the Highest
Ranked Asbury Automotive Group Customer Service the Lowest
Asbury Automotive Group Customer Service Score by Gender
Female customers rated Asbury Automotive Group's Customer Service score 1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Asbury Automotive Group.
Male
2.6/5
Female
3.6/5
Asbury Automotive Group Customer Service Score by Ethnicity
Asbury Automotive Group's Customer Service score was rated 2.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Asbury Automotive Group.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Asbury Automotive Group Customer Service Score by Usage
Asbury Automotive Group's Customer Service score was rated 2.2 stars by customers who have used Asbury Automotive Group's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Asbury Automotive Group as an Employer
2.5/5
Asbury Automotive Group has a 2.5/5 stars for its overall company culture rated by their employees
bottom
15%
CEO of Asbury Automotive Group
In the Bottom 15% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Asbury Automotive Group scored a -19 for Net Promoter Score and a -33 for Employee Net Promoter Score. NPS gauges how likely a customer of Asbury Automotive Group would recommend the brand to a friend. ENPS measures how likely Asbury Automotive Group employees would recommend working at Asbury Automotive Group to a friend.
Net Promoter Score
-19
NPS Score
| 36% | Promoters |
|---|---|
| 9% | Passive |
| 55% | Detractors |
Employee Net Promoter Score
-33
eNPS Score
| 28% | Promoters |
|---|---|
| 11% | Passive |
| 61% | Detractors |
