34
NPS
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Asian Paints
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About Asian Paints' Brand
Since its foundation in 1942, Asian Paints has come a long way to become India's leading and Asia's fourth largest paint company, with a turnover of Rs. 158.5 billion. We operate in 19 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 65 countries. The company has come a long way since its small beginnings in 1942. It was set up as a partnership firm by four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967. Today, it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for decorative and industrial use.
Brand at a Glance
76%
Customer Loyalty
3.8/5
Product Quality
3.6/5
Pricing
3.4/5
Customer Service
Asian Paints NPS
Asian Paints's Net Promoter Score (NPS) is a 34 with 63% Promoters, 8% Passives, and 29% Detractors. Net Promoter Score tracks whether Asian Paints's customers would recommend using the product based on a scale of -100 to 100.
Asian Paints Overall NPS
| 63% | Promoters |
|---|---|
| 8% | Passives |
| 29% | Detractors |
Asian Paints NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 0 | Mar 2024 | 0 |
Apr 2024 25 | Apr 2024 | 25 |
Jun 2024 10 | Jun 2024 | 10 |
Jul 2024 18 | Jul 2024 | 18 |
Aug 2024 36 | Aug 2024 | 36 |
Sep 2024 43 | Sep 2024 | 43 |
Nov 2024 38 | Nov 2024 | 38 |
Mar 2025 42 | Mar 2025 | 42 |
Apr 2025 40 | Apr 2025 | 40 |
Jun 2025 36 | Jun 2025 | 36 |
Jul 2025 29 | Jul 2025 | 29 |
Jan 2026 33 | Jan 2026 | 33 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Asian Paints NPS by Gender
Asian Paints's NPS was rated 42 by Male customers on Comparably.
Male
42
Asian Paints's NPS was rated 42 by Male customers on Comparably.
71%
Promoters
0%
Passives
29%
Detractors
Female
N/A
Asian Paints's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Asian Paints NPS by Ethnicity
Asian Paints's NPS was rated 66 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 66 | Asian or Pacific Islander | 66 |
Asian Paints NPS by Age
Asian Paints's NPS was rated 34 points by customers ages 26-30 on Comparably.
Asian Paints NPS by Usage
Asian Paints's NPS was rated 100 points by customers who have used Asian Paints's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 100 | 2 to 5 Years | 100 |
Asian Paints Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Asian Paints users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Asian Paints Customer Loyalty Score by Gender
Asian Paints's Customer Loyalty score was rated 74 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Asian Paints.
Male
74%
Yes
Female
N/A
Yes
Asian Paints Customer Loyalty Score by Ethnicity
Asian Paints's Customer Loyalty score was rated 85% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Asian Paints.
85
out of 100
Asian or Pacific Islander
Asian Paints Customer Loyalty Score by Age
Asian Paints's Customer Loyalty score was rated 70% by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Asian Paints.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
Asian Paints Customer Loyalty Score by Usage
Asian Paints's Customer Loyalty score was rated 100% by customers who have used Asian Paints's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Asian Paints Product Quality
3.8/5
Asian Paints has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Asian Paints Product Information
Asian Paints’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- www.asianpaints.com
- Company Size
- 5,001-10,000 Employees
Quick Insights into Asian Paints Product Quality
Asian Paints's Product Quality score was rated highest by customers who have used Asian Paints's products/services for 2 to 5 Years.
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Ranked Asian Paints Product Quality the Highest
Asian Paints Product Quality Score by Gender
Asian Paints's Product Quality score was rated 3.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Asian Paints.
Male
3.5/5
Female
N/A
Asian Paints Product Quality Score by Ethnicity
Asian Paints's Product Quality score was rated 3.9 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Asian Paints.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Asian Paints Product Quality Score by Age
Asian Paints's Product Quality score was rated 3.5 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Asian Paints.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
Asian Paints Product Quality Score by Usage
Asian Paints's Product Quality score was rated 5 stars by customers who have used Asian Paints's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Asian Paints Pricing
Asian Paints ROI & Value For Money
3.6/5
Asian Paints has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Asian Paints ROI
Asian Paints's ROI score was rated highest by customers who have used Asian Paints's products/services for 2 to 5 Years.
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Ranked Asian Paints ROI the Highest
Asian Paints ROI Score by Gender
Asian Paints's ROI score was rated 3.4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Asian Paints.
Male
3.4/5
Female
N/A
Asian Paints ROI Score by Ethnicity
Asian Paints's ROI score was rated 3.7 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Asian Paints.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Asian Paints ROI Score by Age
Asian Paints's ROI score was rated 3.1 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Asian Paints.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.1 | 26-30 | 3.1 |
Asian Paints ROI Score by Usage
Asian Paints's ROI score was rated 4.6 stars by customers who have used Asian Paints's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Asian Paints Customer Satisfaction (CSAT)
Asian Paints Customer Satisfaction (CSAT) Score
69 / 100
Asian Paints has an overall Customer Satisfaction score of 69 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
25%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
18%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Asian Paints Customer Satisfaction
Asian Paints's Customer Satisfaction score was rated highest by customers ages 26-30.
Sign Up to unlock insights into how customers have ranked Asian Paints' Customer Satisfaction.
Ranked Asian Paints Customer Satisfaction the Highest
Asian Paints Customer Satisfaction Score by Gender
Asian Paints's Customer Satisfaction score was rated 40 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Asian Paints.
40 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 40% |
Asian Paints Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Asian Paints' Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Asian Paints.
50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
Asian Paints Customer Satisfaction Score by Age
Asian Paints's Customer Satisfaction score was rated 67 points by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Asian Paints.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 67% |
Asian Paints Customer Service
3.4/5
Asian Paints has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Asian Paints's Customer Service
Address
, Mumbai,
Website
www.asianpaints.com
Quick Insights into Asian Paints Customer Service
Asian Paints's Customer Service score was rated highest by customers who have used Asian Paints's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Asian Paints' Customer Service score.
Ranked Asian Paints Customer Service the Highest
Asian Paints Customer Service Score by Gender
Asian Paints's Customer Service score was rated 3.2 by Male customers on Comparably.
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Male
3.2/5
Female
N/A
Asian Paints Customer Service Score by Ethnicity
Asian Paints's Customer Service score was rated 3.5 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Asian Paints.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Asian Paints Customer Service Score by Age
Asian Paints's Customer Service score was rated 3.1 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Asian Paints.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.1 | 26-30 | 3.1 |
Asian Paints Customer Service Score by Usage
Asian Paints's Customer Service score was rated 3.8 stars by customers who have used Asian Paints's products/services for 2 to 5 Years.
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Consumer vs. Employees
Asian Paints scored a 34 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of Asian Paints would recommend the brand to a friend. ENPS measures how likely Asian Paints employees would recommend working at Asian Paints to a friend.
Net Promoter Score
34
NPS Score
| 63% | Promoters |
|---|---|
| 8% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
