6
NPS
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Aspiration
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About Aspiration's Brand
Aspiration is a financial firm with a conscience that is built for everyone, committed to giving and founded on trust.
Brand at a Glance
83%
Customer Loyalty
3.4/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
Aspiration NPS
Aspiration's Net Promoter Score (NPS) is a 6 with 44% Promoters, 18% Passives, and 38% Detractors. Net Promoter Score tracks whether Aspiration's customers would recommend using the product based on a scale of -100 to 100.
Aspiration Overall NPS
| 44% | Promoters |
|---|---|
| 18% | Passives |
| 38% | Detractors |
Aspiration NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 7 | Aug 2023 | 7 |
Sep 2023 7 | Sep 2023 | 7 |
Oct 2023 7 | Oct 2023 | 7 |
Nov 2023 5 | Nov 2023 | 5 |
Dec 2023 5 | Dec 2023 | 5 |
Jan 2024 7 | Jan 2024 | 7 |
Feb 2024 7 | Feb 2024 | 7 |
Mar 2024 7 | Mar 2024 | 7 |
Apr 2024 7 | Apr 2024 | 7 |
May 2024 5 | May 2024 | 5 |
Jul 2024 5 | Jul 2024 | 5 |
Mar 2025 5 | Mar 2025 | 5 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Aspiration NPS by Gender
Female customers rated Aspiration's NPS 15 points higher than Male customers.
Male
-8
Aspiration's NPS was rated -8 by Male customers on Comparably.
37%
Promoters
18%
Passives
45%
Detractors
Female
7
Aspiration's NPS was rated 7 by Female customers on Comparably.
44%
Promoters
19%
Passives
37%
Detractors
Aspiration NPS by Ethnicity
Aspiration's NPS was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 10 | Caucasian | 10 |
Hispanic or Latino -17 | Hispanic or Latino | -17 |
African American/Black -2 | African American/Black | -2 |
Asian or Pacific Islander -72 | Asian or Pacific Islander | -72 |
Native American 25 | Native American | 25 |
Other -7 | Other | -7 |
Aspiration NPS by Age
Aspiration's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
Aspiration NPS by Usage
Aspiration's NPS was rated the highest by customers who have used Aspiration's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 3 | Less than 1 Year | 3 |
1 to 2 Years -9 | 1 to 2 Years | -9 |
2 to 5 Years 6 | 2 to 5 Years | 6 |
5 to 10 Years -8 | 5 to 10 Years | -8 |
Aspiration Customer Reviews
Out of the 66 Aspiration customer reviews 46 were positive and 20 were constructive. Aspiration customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Aspiration Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Aspiration users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Aspiration Customer Loyalty Score by Gender
Aspiration's Customer Loyalty score was rated 86 by both Female and Male customers on Comparably.
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Male
86%
Yes
Female
86%
Yes
Aspiration Customer Loyalty Score by Ethnicity
Aspiration's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Aspiration.
86
out of 100
Caucasian
80
out of 100
Hispanic or Latino
85
out of 100
African American/Black
74
out of 100
Asian or Pacific Islander
89
out of 100
Native American
100
out of 100
Other
Aspiration Customer Loyalty Score by Age
Aspiration's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Aspiration.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 91% | 18-25 | 91% |
26-30 89% | 26-30 | 89% |
31-35 88% | 31-35 | 88% |
36-40 90% | 36-40 | 90% |
41-45 75% | 41-45 | 75% |
46-50 82% | 46-50 | 82% |
51-55 80% | 51-55 | 80% |
61-65 55% | 61-65 | 55% |
66+ 89% | 66+ | 89% |
Aspiration Customer Loyalty Score by Usage
Aspiration's Customer Loyalty score was rated the highest by customers who have used Aspiration's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Aspiration Customer Loyalty Score by Industry
Aspiration's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Aspiration Product Quality
3.4/5
Aspiration has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Aspiration's overall Product Quality score rated by its users and customers.
Aspiration Product Information
Aspiration’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Aspiration's product the highest. Reviewers from the Hospitality industry rated Aspiration the lowest at 2.6.
- Website
- https://www.aspiration.com
- Company Size
- 51-200 Employees
Industry
Tech
FinTech
Quick Insights into Aspiration Product Quality
Aspiration's Product Quality score was rated highest by customers ages 51-55, and rated lowest by Asian or Pacific Islander customers.
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Ranked Aspiration Product Quality the Highest
Ranked Aspiration Product Quality the Lowest
Aspiration Product Quality Score by Gender
Male customers rated Aspiration's Product Quality score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Aspiration.
Male
3.4/5
Female
3.3/5
Aspiration Product Quality Score by Ethnicity
Aspiration's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Aspiration.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Native American 3.7 | Native American | 3.7 |
Other 3.9 | Other | 3.9 |
Aspiration Product Quality Score by Age
Aspiration's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Aspiration.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.2 | 46-50 | 3.2 |
51-55 4.4 | 51-55 | 4.4 |
61-65 2.9 | 61-65 | 2.9 |
66+ 3.1 | 66+ | 3.1 |
Aspiration Product Quality Score by Usage
Aspiration's Product Quality score was rated the highest by customers who have used Aspiration's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Aspiration Product Quality Score by Industry
Aspiration's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Hospitality industry customers.
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Aspiration Pricing
Aspiration ROI & Value For Money
3.3/5
Aspiration has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Aspiration's overall ROI score rated by its users and customers.
Aspiration Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Hospitality industry think that they had the lowest ROI from Aspiration.
Quick Insights into Aspiration ROI
Aspiration's ROI score was rated highest by customers ages 51-55, and rated lowest by Asian or Pacific Islander customers.
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Ranked Aspiration ROI the Highest
Ranked Aspiration ROI the Lowest
Aspiration ROI Score by Gender
Male customers rated Aspiration's ROI score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Aspiration.
Male
3.3/5
Female
3.2/5
Aspiration ROI Score by Ethnicity
Aspiration's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Aspiration.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 1.8 | Asian or Pacific Islander | 1.8 |
Native American 3.2 | Native American | 3.2 |
Other 3.6 | Other | 3.6 |
Aspiration ROI Score by Age
Aspiration's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Aspiration.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 3.1 | 26-30 | 3.1 |
31-35 2.9 | 31-35 | 2.9 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.3 | 51-55 | 4.3 |
61-65 3.7 | 61-65 | 3.7 |
66+ 2.9 | 66+ | 2.9 |
Aspiration ROI Score by Usage
Aspiration's ROI score was rated the highest by customers who have used Aspiration's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Aspiration ROI Score by Industry
Aspiration's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Aspiration Customer Satisfaction (CSAT)
Aspiration Customer Satisfaction (CSAT) Score
63 / 100
Aspiration has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
34%
Satisfied
29%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
8%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Aspiration Customer Satisfaction
Aspiration's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Accounting industry.
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Ranked Aspiration Customer Satisfaction the Highest
Ranked Aspiration Customer Satisfaction the Lowest
Aspiration Customer Satisfaction Score by Gender
Female customers rated Aspiration's Customer Satisfaction score 2 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Aspiration.
59 / 100
MaleVery Satisfied | 30% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 9% | |
Very Dissatisfied | 10% |
61 / 100
FemaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 7% | |
Very Dissatisfied | 22% |
Aspiration Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Aspiration's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Aspiration.
62 / 100
Very Satisfied
38%
Satisfied
24%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
8%
Very Dissatisfied
14%
CSAT according to Hispanic or Latino
Aspiration's Customer Satisfaction (CSAT) score was rated 55% according to Hispanic or Latino users and customers.
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55 / 100
Very Satisfied
22%
Satisfied
33%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
11%
Very Dissatisfied
12%
CSAT according to African American/Black
Aspiration's Customer Satisfaction (CSAT) score was rated 56% according to African American/Black users and customers.
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56 / 100
Very Satisfied
39%
Satisfied
17%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
28%
CSAT according to Asian or Pacific Islander
Aspiration's Customer Satisfaction (CSAT) score was rated 43% according to Asian or Pacific Islander users and customers.
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43 / 100
Very Satisfied
14%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
29%
CSAT according to Native American
Aspiration's Customer Satisfaction (CSAT) score was rated 63% according to Native American users and customers.
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63 / 100
Very Satisfied
25%
Satisfied
38%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
12%
Very Dissatisfied
0%
CSAT according to Other
Aspiration's Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Aspiration.
66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
8%
Very Dissatisfied
9%
Aspiration Customer Satisfaction Score by Age
Aspiration's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Aspiration.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 65% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 49% | |||||||||||||||
| 36-40 | 62% | |||||||||||||||
| 41-45 | 56% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 66% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 43% |
Aspiration Customer Satisfaction Score by Usage
Aspiration's Customer Satisfaction score was rated the highest by customers who have used Aspiration's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Aspiration Customer Satisfaction Score by Industry
Aspiration's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Aspiration Customer Satisfaction Score by Industry",
"text": "Aspiration's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Aspiration's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Accounting",
"groupId": 495,
"score": 36,
"stars": 0,
"csatScore": 36,
"text": "Aspiration's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 36
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 54,
"stars": 0,
"csatScore": 54,
"text": "Aspiration's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 54
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 83,
"stars": 0,
"csatScore": 83,
"text": "Aspiration's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 83
},
{
"label": "Construction",
"groupId": 510,
"score": 63,
"stars": 0,
"csatScore": 63,
"text": "Aspiration's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 63
},
{
"label": "Education",
"groupId": 515,
"score": 80,
"stars": 0,
"csatScore": 80,
"text": "Aspiration's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 80
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 76,
"stars": 0,
"csatScore": 76,
"text": "Aspiration's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 76
},
{
"label": "Hospitality",
"groupId": 523,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "Aspiration's Customer Satisfaction score is rated by Hospitality customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
}
]
}Aspiration Customer Service
3.3/5
Aspiration has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Aspiration's overall Customer Service score rated by its users and customers.
About Aspiration's Customer Service
Address
4640 Admiralty Way, Marina Del Rey, CA
Website
https://www.aspiration.com
Phone Number
(800) 683-8529
Quick Insights into Aspiration Customer Service
Aspiration's Customer Service score was rated highest by customers from the Education industry, and rated lowest by Asian or Pacific Islander customers.
Sign Up to unlock insights into how customers have ranked Aspiration's Customer Service score.
Ranked Aspiration Customer Service the Highest
Ranked Aspiration Customer Service the Lowest
Aspiration Customer Service Score by Gender
Male customers rated Aspiration's Customer Service score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Aspiration.
Male
3.3/5
Female
3.2/5
Aspiration Customer Service Score by Ethnicity
Aspiration's Customer Service score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Aspiration.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 2.2 | Asian or Pacific Islander | 2.2 |
Native American 3.9 | Native American | 3.9 |
Other 3.7 | Other | 3.7 |
Aspiration Customer Service Score by Age
Aspiration's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Aspiration.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3 | 41-45 | 3 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.7 | 51-55 | 3.7 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.6 | 66+ | 2.6 |
Aspiration Customer Service Score by Usage
Aspiration's Customer Service score was rated the highest by customers who have used Aspiration's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Aspiration Customer Service Score by Industry
Aspiration's Customer Service score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Aspiration as an Employer
3.3/5
Aspiration has a 3.3/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Aspiration scored a 6 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Aspiration would recommend the brand to a friend. ENPS measures how likely Aspiration employees would recommend working at Aspiration to a friend.
Net Promoter Score
6
NPS Score
| 44% | Promoters |
|---|---|
| 18% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
9
eNPS Score
| 45% | Promoters |
|---|---|
| 19% | Passive |
| 36% | Detractors |
