37
NPS
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Aston Martin
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About Aston Martin's Brand
Brand at a Glance
70%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Aston Martin NPS
Aston Martin's Net Promoter Score (NPS) is a 37 with 61% Promoters, 15% Passives, and 24% Detractors. Net Promoter Score tracks whether Aston Martin's customers would recommend using the product based on a scale of -100 to 100.
Aston Martin Overall NPS
| 61% | Promoters |
|---|---|
| 15% | Passives |
| 24% | Detractors |
Aston Martin NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 30 | Sep 2023 | 30 |
Oct 2023 32 | Oct 2023 | 32 |
Nov 2023 33 | Nov 2023 | 33 |
Dec 2023 31 | Dec 2023 | 31 |
Feb 2024 30 | Feb 2024 | 30 |
Apr 2024 35 | Apr 2024 | 35 |
May 2024 35 | May 2024 | 35 |
Sep 2024 34 | Sep 2024 | 34 |
Oct 2024 36 | Oct 2024 | 36 |
Jan 2025 36 | Jan 2025 | 36 |
Mar 2025 37 | Mar 2025 | 37 |
May 2025 37 | May 2025 | 37 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Aston Martin NPS by Gender
Aston Martin's NPS was rated 17 by Male customers on Comparably.
Male
17
Aston Martin's NPS was rated 17 by Male customers on Comparably.
50%
Promoters
17%
Passives
33%
Detractors
Female
N/A
Aston Martin's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Aston Martin NPS by Ethnicity
Aston Martin's NPS was rated 34 points by African American/Black customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 34 | African American/Black | 34 |
Aston Martin NPS by Age
Aston Martin's NPS was rated 0 points by customers ages 26-30 on Comparably.
Aston Martin NPS by Usage
Aston Martin's NPS was rated 67 points by customers who have used Aston Martin's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
Aston Martin Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Aston Martin users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Aston Martin Customer Loyalty Score by Gender
Aston Martin's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
Aston Martin Customer Loyalty Score by Ethnicity
Aston Martin's Customer Loyalty score was rated 70% by African American/Black customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Aston Martin.
70
out of 100
African American/Black
Aston Martin Customer Loyalty Score by Age
Aston Martin's Customer Loyalty score was rated 40% by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Aston Martin.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 40% | 26-30 | 40% |
Aston Martin Customer Loyalty Score by Usage
Aston Martin's Customer Loyalty score was rated 70% by customers who have used Aston Martin's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Aston Martin Product Quality
4/5
Aston Martin has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Aston Martin Product Information
Aston Martin’s product quality score is a 4 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Industry
Manufacturing
Quick Insights into Aston Martin Product Quality
Aston Martin's Product Quality score was rated highest by customers who have used Aston Martin's products/services for Less than 1 Year.
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Ranked Aston Martin Product Quality the Highest
Aston Martin Product Quality Score by Gender
Aston Martin's Product Quality score was rated 4.2 by Male customers on Comparably.
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Male
4.2/5
Female
N/A
Aston Martin Product Quality Score by Ethnicity
Aston Martin's Product Quality score was rated 3.8 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Aston Martin.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.8 | African American/Black | 3.8 |
Aston Martin Product Quality Score by Age
Aston Martin's Product Quality score was rated 3.5 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Aston Martin.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
Aston Martin Product Quality Score by Usage
Aston Martin's Product Quality score was rated 4.6 stars by customers who have used Aston Martin's products/services for Less than 1 Year.
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Aston Martin Pricing
Aston Martin ROI & Value For Money
3.9/5
Aston Martin has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Aston Martin ROI
Aston Martin's ROI score was rated highest by customers who have used Aston Martin's products/services for Less than 1 Year.
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Ranked Aston Martin ROI the Highest
Aston Martin ROI Score by Gender
Aston Martin's ROI score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
Aston Martin ROI Score by Ethnicity
Aston Martin's ROI score was rated 3.5 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Aston Martin.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.5 | African American/Black | 3.5 |
Aston Martin ROI Score by Age
Aston Martin's ROI score was rated 3.3 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Aston Martin.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.3 | 26-30 | 3.3 |
Aston Martin ROI Score by Usage
Aston Martin's ROI score was rated 4.5 stars by customers who have used Aston Martin's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Aston Martin Customer Satisfaction (CSAT)
Aston Martin Customer Satisfaction (CSAT) Score
78 / 100
Aston Martin has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
32%
Satisfied
46%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
4%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Aston Martin Customer Satisfaction
Aston Martin's Customer Satisfaction score was rated highest by African American/Black customers.
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Ranked Aston Martin Customer Satisfaction the Highest
Aston Martin Customer Satisfaction Score by Gender
Aston Martin's Customer Satisfaction score was rated 67 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Aston Martin.
67 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 16% |
Aston Martin Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
Aston Martin's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Aston Martin.
67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Aston Martin Customer Satisfaction Score by Age
Aston Martin's Customer Satisfaction score was rated 33 points by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Aston Martin.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 33% |
Aston Martin Customer Satisfaction Score by Usage
Aston Martin's Customer Satisfaction score was rated 66 points by customers who have used Aston Martin's products/services for Less than 1 Year.
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Aston Martin Customer Service
4/5
Aston Martin has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Aston Martin's Customer Service
Website
https://www.astonmartin.com/en-us
Quick Insights into Aston Martin Customer Service
Aston Martin's Customer Service score was rated highest by customers who have used Aston Martin's products/services for Less than 1 Year.
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Ranked Aston Martin Customer Service the Highest
Aston Martin Customer Service Score by Gender
Aston Martin's Customer Service score was rated 3.5 by Male customers on Comparably.
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Male
3.5/5
Female
N/A
Aston Martin Customer Service Score by Ethnicity
Aston Martin's Customer Service score was rated 3.3 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Aston Martin.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 3.3 | African American/Black | 3.3 |
Aston Martin Customer Service Score by Age
Aston Martin's Customer Service score was rated 3.3 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Aston Martin.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.3 | 26-30 | 3.3 |
Aston Martin Customer Service Score by Usage
Aston Martin's Customer Service score was rated 4.3 stars by customers who have used Aston Martin's products/services for Less than 1 Year.
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Aston Martin as an Employer
3.5/5
Aston Martin has a 3.5/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Aston Martin scored a 37 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Aston Martin would recommend the brand to a friend. ENPS measures how likely Aston Martin employees would recommend working at Aston Martin to a friend.
Net Promoter Score
37
NPS Score
| 61% | Promoters |
|---|---|
| 15% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
-4
eNPS Score
| 40% | Promoters |
|---|---|
| 16% | Passive |
| 44% | Detractors |
