27
NPS
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Auchan
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About Auchan's Brand
Groupe Auchan SA is a French international retail group and multinational corporation headquartered in Croix, France
Brand at a Glance
84%
Customer Loyalty
3.8/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Auchan NPS
Auchan's Net Promoter Score (NPS) is a 27 with 53% Promoters, 21% Passives, and 26% Detractors. Net Promoter Score tracks whether Auchan's customers would recommend using the product based on a scale of -100 to 100.
Auchan Overall NPS
| 53% | Promoters |
|---|---|
| 21% | Passives |
| 26% | Detractors |
Auchan NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 16 | Mar 2024 | 16 |
Apr 2024 18 | Apr 2024 | 18 |
May 2024 19 | May 2024 | 19 |
Aug 2024 21 | Aug 2024 | 21 |
Sep 2024 25 | Sep 2024 | 25 |
Oct 2024 28 | Oct 2024 | 28 |
Dec 2024 26 | Dec 2024 | 26 |
Jan 2025 27 | Jan 2025 | 27 |
Apr 2025 26 | Apr 2025 | 26 |
May 2025 22 | May 2025 | 22 |
Aug 2025 24 | Aug 2025 | 24 |
Sep 2025 25 | Sep 2025 | 25 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Auchan NPS by Gender
Female customers rated Auchan's NPS 28 points higher than Male customers.
Male
39
Auchan's NPS was rated 39 by Male customers on Comparably.
66%
Promoters
7%
Passives
27%
Detractors
Female
67
Auchan's NPS was rated 67 by Female customers on Comparably.
78%
Promoters
11%
Passives
11%
Detractors
Auchan NPS by Ethnicity
Auchan's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 37 | Caucasian | 37 |
Other 50 | Other | 50 |
Auchan NPS by Age
Auchan's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
Auchan NPS by Usage
Auchan's NPS was rated the highest by customers who have used Auchan's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 100 | 1 to 2 Years | 100 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Over 10 Years 61 | Over 10 Years | 61 |
Auchan Customer Reviews
Out of the 4 Auchan customer reviews 3 were positive and 1 was constructive. Auchan customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Auchan Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Auchan users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Auchan Customer Loyalty Score by Gender
Female customers rated Auchan's Customer Loyalty score 14% higher than Male customers.
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Male
76%
Yes
Female
90%
Yes
Auchan Customer Loyalty Score by Ethnicity
Auchan's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Auchan.
84
out of 100
Caucasian
78
out of 100
Other
Auchan Customer Loyalty Score by Age
Auchan's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 33% | 18-25 | 33% |
31-35 100% | 31-35 | 100% |
36-40 85% | 36-40 | 85% |
41-45 70% | 41-45 | 70% |
46-50 100% | 46-50 | 100% |
Auchan Customer Loyalty Score by Usage
Auchan's Customer Loyalty score was rated the highest by customers who have used Auchan's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Auchan Customer Loyalty Score by Industry
Auchan's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Auchan Product Quality
3.8/5
Auchan has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Auchan Product Information
Auchan’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Auchan's product the highest. Reviewers from the Tech industry rated Auchan the lowest at 4.
- Website
- http://www.auchan.fr/
- Company Size
- 10,000+ Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Real Estate
Quick Insights into Auchan Product Quality
Auchan's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers ages 41-45.
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Ranked Auchan Product Quality the Highest
Ranked Auchan Product Quality the Lowest
Auchan Product Quality Score by Gender
Female customers rated Auchan's Product Quality score 0.9 stars higher than Male customers.
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Male
3.7/5
Female
4.6/5
Auchan Product Quality Score by Ethnicity
Auchan's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Auchan.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Other 4.1 | Other | 4.1 |
Auchan Product Quality Score by Age
Auchan's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Auchan.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
31-35 4.6 | 31-35 | 4.6 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.1 | 41-45 | 3.1 |
46-50 5 | 46-50 | 5 |
Auchan Product Quality Score by Usage
Auchan's Product Quality score was rated the highest by customers who have used Auchan's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Auchan Product Quality Score by Industry
Auchan's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Auchan Pricing
Auchan ROI & Value For Money
3.8/5
Auchan has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Auchan Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Auchan.
Quick Insights into Auchan ROI
Auchan's ROI score was rated highest by customers ages 46-50, and rated lowest by customers who have used Auchan's products/services for Less than 1 Year.
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Ranked Auchan ROI the Highest
Ranked Auchan ROI the Lowest
Auchan ROI Score by Gender
Female customers rated Auchan's ROI score 0.7 stars higher than Male customers.
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Male
3.7/5
Female
4.4/5
Auchan ROI Score by Ethnicity
Auchan's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Auchan.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Other 4 | Other | 4 |
Auchan ROI Score by Age
Auchan's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Auchan.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.3 | 41-45 | 3.3 |
46-50 4.8 | 46-50 | 4.8 |
Auchan ROI Score by Usage
Auchan's ROI score was rated the highest by customers who have used Auchan's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Auchan ROI Score by Industry
Auchan's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Auchan Customer Satisfaction (CSAT)
Auchan Customer Satisfaction (CSAT) Score
79 / 100
Auchan has an overall Customer Satisfaction score of 79 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
32%
Satisfied
47%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
6%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Auchan Customer Satisfaction
Auchan's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 36-40.
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Ranked Auchan Customer Satisfaction the Highest
Ranked Auchan Customer Satisfaction the Lowest
Auchan Customer Satisfaction Score by Gender
Female customers rated Auchan's Customer Satisfaction score 36 points higher than Male customers.
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64 / 100
MaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 27% | |
Dissatisfied | 0% | |
Very Dissatisfied | 9% |
100 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Auchan Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Auchan's Customer Satisfaction (CSAT) score was rated 63% according to Caucasian users and customers.
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63 / 100
Very Satisfied
25%
Satisfied
38%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
13%
Very Dissatisfied
0%
CSAT according to Other
Auchan's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
Auchan Customer Satisfaction Score by Age
Auchan's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Auchan.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 40% |
Auchan Customer Satisfaction Score by Usage
Auchan's Customer Satisfaction score was rated the highest by customers who have used Auchan's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Auchan Customer Satisfaction Score by Industry
Auchan's Customer Satisfaction score was rated 50 points by Tech industry customers.
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{
"title": "Auchan Customer Satisfaction Score by Industry",
"text": "Auchan's Customer Satisfaction score was rated 50 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Auchan's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 50
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}Auchan Customer Service
3.8/5
Auchan has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Auchan's Customer Service
Address
D Hanis, TX United States of America
Website
http://www.auchan.fr/
Quick Insights into Auchan Customer Service
Auchan's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Auchan's products/services for Less than 1 Year.
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Ranked Auchan Customer Service the Highest
Ranked Auchan Customer Service the Lowest
Auchan Customer Service Score by Gender
Female customers rated Auchan's Customer Service score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Auchan.
Male
3.8/5
Female
4.5/5
Auchan Customer Service Score by Ethnicity
Auchan's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Auchan.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Other 4.3 | Other | 4.3 |
Auchan Customer Service Score by Age
Auchan's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Auchan.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
31-35 4.8 | 31-35 | 4.8 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.3 | 41-45 | 3.3 |
46-50 4.6 | 46-50 | 4.6 |
Auchan Customer Service Score by Usage
Auchan's Customer Service score was rated the highest by customers who have used Auchan's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Auchan Customer Service Score by Industry
Auchan's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Auchan as an Employer
3.5/5
Auchan has a 3.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Auchan scored a 27 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Auchan would recommend the brand to a friend. ENPS measures how likely Auchan employees would recommend working at Auchan to a friend.
Net Promoter Score
27
NPS Score
| 53% | Promoters |
|---|---|
| 21% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 18% | Promoters |
|---|---|
| 46% | Passive |
| 36% | Detractors |
