10
NPS
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Audubon
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About Audubon's Brand
Audubon operates a network of nature centers and chapters for conserving and restoring natural ecosystems in the United States.
Brand at a Glance
76%
Customer Loyalty
3.1/5
Product Quality
3.2/5
Pricing
3.4/5
Customer Service
Audubon NPS
Audubon's Net Promoter Score (NPS) is a 10 with 50% Promoters, 10% Passives, and 40% Detractors. Net Promoter Score tracks whether Audubon's customers would recommend using the product based on a scale of -100 to 100.
Audubon Overall NPS
| 50% | Promoters |
|---|---|
| 10% | Passives |
| 40% | Detractors |
Audubon NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 100 | Jan 2021 | 100 |
May 2021 100 | May 2021 | 100 |
Jul 2021 50 | Jul 2021 | 50 |
Jul 2022 60 | Jul 2022 | 60 |
Sep 2022 49 | Sep 2022 | 49 |
Nov 2022 57 | Nov 2022 | 57 |
Dec 2023 37 | Dec 2023 | 37 |
Apr 2024 22 | Apr 2024 | 22 |
Sep 2025 10 | Sep 2025 | 10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Audubon Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Audubon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Audubon Product Quality
3.1/5
Audubon has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Audubon Product Information
Audubon’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Company Size
- 501-1,000 Employees
Industry
Tech
Non-Profit
Consumer Services
Audubon Pricing
Audubon ROI & Value For Money
3.2/5
Audubon has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Audubon Customer Satisfaction (CSAT)
Audubon Customer Satisfaction (CSAT) Score
60 / 100
Audubon has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Audubon Customer Service
3.4/5
Audubon has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Audubon's Customer Service
Address
225 Varick Street, 7th Floor, New York City, NY
Website
http://www.audubonmagazine.org/
Phone Number
2129793160
Audubon as an Employer
3.3/5
Audubon has a 3.3/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Audubon scored a 10 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Audubon would recommend the brand to a friend. ENPS measures how likely Audubon employees would recommend working at Audubon to a friend.
Net Promoter Score
10
NPS Score
| 50% | Promoters |
|---|---|
| 10% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 20% | Promoters |
|---|---|
| 60% | Passive |
| 20% | Detractors |
