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NPS
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Aurora Cannabis
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About Aurora Cannabis' Brand
Aurora Cannabis is a medical marijuana producer
Brand at a Glance
74%
Customer Loyalty
3.1/5
Product Quality
2.9/5
Pricing
3/5
Customer Service
Aurora Cannabis NPS
Aurora Cannabis's Net Promoter Score (NPS) is a -1 with 31% Promoters, 37% Passives, and 32% Detractors. Net Promoter Score tracks whether Aurora Cannabis's customers would recommend using the product based on a scale of -100 to 100.
Aurora Cannabis Overall NPS
| 31% | Promoters |
|---|---|
| 37% | Passives |
| 32% | Detractors |
Aurora Cannabis NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 -20 | Sep 2022 | -20 |
Oct 2022 0 | Oct 2022 | 0 |
Nov 2022 -10 | Nov 2022 | -10 |
Dec 2022 -18 | Dec 2022 | -18 |
Feb 2023 -16 | Feb 2023 | -16 |
Mar 2023 -23 | Mar 2023 | -23 |
Jul 2023 -15 | Jul 2023 | -15 |
Sep 2023 -14 | Sep 2023 | -14 |
Feb 2024 -12 | Feb 2024 | -12 |
Oct 2024 -6 | Oct 2024 | -6 |
Aug 2025 0 | Aug 2025 | 0 |
Oct 2025 -1 | Oct 2025 | -1 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Aurora Cannabis NPS by Gender
Aurora Cannabis's NPS was rated -20 by Female customers on Comparably.
Female
-20
Aurora Cannabis's NPS was rated -20 by Female customers on Comparably.
20%
Promoters
40%
Passives
40%
Detractors
Male
N/A
Aurora Cannabis's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Aurora Cannabis NPS by Ethnicity
Aurora Cannabis's NPS was rated -40 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -40 | Caucasian | -40 |
Aurora Cannabis NPS by Usage
Aurora Cannabis's NPS was rated the highest by customers who have used Aurora Cannabis's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
2 to 5 Years -67 | 2 to 5 Years | -67 |
Aurora Cannabis Customer Reviews
Out of the 2 Aurora Cannabis customer reviews 1 was positive and 1 was constructive. Aurora Cannabis customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Aurora Cannabis Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Aurora Cannabis users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Aurora Cannabis Customer Loyalty Score by Gender
Aurora Cannabis's Customer Loyalty score was rated 82 by Female customers on Comparably.
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Female
82%
Yes
Male
N/A
Yes
Aurora Cannabis Customer Loyalty Score by Ethnicity
Aurora Cannabis's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Aurora Cannabis.
64
out of 100
Caucasian
Aurora Cannabis Customer Loyalty Score by Usage
Aurora Cannabis's Customer Loyalty score was rated the highest by customers who have used Aurora Cannabis's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Aurora Cannabis Product Quality
3.1/5
Aurora Cannabis has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Aurora Cannabis Product Information
Aurora Cannabis’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- https://www.auroramj.com/
- Company Size
- 1,001-5,000 Employees
Quick Insights into Aurora Cannabis Product Quality
Aurora Cannabis's Product Quality score was rated highest by Female customers, and rated lowest by customers who have used Aurora Cannabis's products/services for Less than 1 Year.
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Ranked Aurora Cannabis Product Quality the Highest
Ranked Aurora Cannabis Product Quality the Lowest
Aurora Cannabis Product Quality Score by Gender
Aurora Cannabis's Product Quality score was rated 3.6 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Aurora Cannabis.
Female
3.6/5
Male
N/A
Aurora Cannabis Product Quality Score by Ethnicity
Aurora Cannabis's Product Quality score was rated 3.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Aurora Cannabis.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Aurora Cannabis Product Quality Score by Usage
Aurora Cannabis's Product Quality score was rated the highest by customers who have used Aurora Cannabis's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Aurora Cannabis Pricing
Aurora Cannabis ROI & Value For Money
2.9/5
Aurora Cannabis has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Quick Insights into Aurora Cannabis ROI
Aurora Cannabis's ROI score was rated highest by Female customers, and rated lowest by customers who have used Aurora Cannabis's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Aurora Cannabis' ROI score.
Ranked Aurora Cannabis ROI the Highest
Ranked Aurora Cannabis ROI the Lowest
Aurora Cannabis ROI Score by Gender
Aurora Cannabis's ROI score was rated 3.2 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Aurora Cannabis.
Female
3.2/5
Male
N/A
Aurora Cannabis ROI Score by Ethnicity
Aurora Cannabis's ROI score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Aurora Cannabis.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Aurora Cannabis ROI Score by Usage
Aurora Cannabis's ROI score was rated the highest by customers who have used Aurora Cannabis's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Aurora Cannabis Customer Satisfaction (CSAT)
Aurora Cannabis Customer Satisfaction (CSAT) Score
63 / 100
Aurora Cannabis has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
38%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Aurora Cannabis Customer Satisfaction
Aurora Cannabis's Customer Satisfaction score was rated highest by customers who have used Aurora Cannabis's products/services for 2 to 5 Years, and rated lowest by customers who have used Aurora Cannabis's products/services for Less than 1 Year.
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Ranked Aurora Cannabis Customer Satisfaction the Highest
Ranked Aurora Cannabis Customer Satisfaction the Lowest
Aurora Cannabis Customer Satisfaction Score by Gender
Aurora Cannabis's Customer Satisfaction score was rated 60 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Aurora Cannabis.
60 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
Aurora Cannabis Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Aurora Cannabis' Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Aurora Cannabis.
60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
Aurora Cannabis Customer Satisfaction Score by Usage
Aurora Cannabis's Customer Satisfaction score was rated the highest by customers who have used Aurora Cannabis's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Aurora Cannabis Customer Service
3/5
Aurora Cannabis has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Aurora Cannabis's Customer Service
Address
Vancouver, Canada
Website
https://www.auroramj.com/
Quick Insights into Aurora Cannabis Customer Service
Aurora Cannabis's Customer Service score was rated highest by Female customers, and rated lowest by customers who have used Aurora Cannabis's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Aurora Cannabis' Customer Service score.
Ranked Aurora Cannabis Customer Service the Highest
Ranked Aurora Cannabis Customer Service the Lowest
Aurora Cannabis Customer Service Score by Gender
Aurora Cannabis's Customer Service score was rated 3.3 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Aurora Cannabis.
Female
3.3/5
Male
N/A
Aurora Cannabis Customer Service Score by Ethnicity
Aurora Cannabis's Customer Service score was rated 2.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Aurora Cannabis.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Aurora Cannabis Customer Service Score by Usage
Aurora Cannabis's Customer Service score was rated the highest by customers who have used Aurora Cannabis's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Aurora Cannabis as an Employer
Consumer vs. Employees
Aurora Cannabis scored a -1 for Net Promoter Score and a -42 for Employee Net Promoter Score. NPS gauges how likely a customer of Aurora Cannabis would recommend the brand to a friend. ENPS measures how likely Aurora Cannabis employees would recommend working at Aurora Cannabis to a friend.
Net Promoter Score
-1
NPS Score
| 31% | Promoters |
|---|---|
| 37% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
-42
eNPS Score
| 17% | Promoters |
|---|---|
| 24% | Passive |
| 59% | Detractors |
