-20
NPS
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Authentic Brands Group
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About Authentic Brands Group's Brand
Brand at a Glance
53%
Customer Loyalty
2.8/5
Product Quality
2.8/5
Pricing
2.8/5
Customer Service
Authentic Brands Group NPS
Authentic Brands Group's Net Promoter Score (NPS) is a -20 with 20% Promoters, 40% Passives, and 40% Detractors. Net Promoter Score tracks whether Authentic Brands Group's customers would recommend using the product based on a scale of -100 to 100.
Authentic Brands Group Overall NPS
| 20% | Promoters |
|---|---|
| 40% | Passives |
| 40% | Detractors |
Authentic Brands Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 100 | Nov 2023 | 100 |
Apr 2024 0 | Apr 2024 | 0 |
Jun 2024 0 | Jun 2024 | 0 |
May 2025 0 | May 2025 | 0 |
Nov 2025 -20 | Nov 2025 | -20 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Authentic Brands Group Customer Loyalty
53%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
53% of Authentic Brands Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Authentic Brands Group Product Quality
2.8/5
Authentic Brands Group has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Authentic Brands Group's overall Product Quality score rated by its users and customers.
Authentic Brands Group Product Information
Authentic Brands Group’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- http://www.abg-nyc.com
Industry
Tech
Marketing & Advertising
Authentic Brands Group Pricing
Authentic Brands Group ROI & Value For Money
2.8/5
Authentic Brands Group has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Authentic Brands Group's overall ROI score rated by its users and customers.
Authentic Brands Group Customer Satisfaction (CSAT)
Authentic Brands Group Customer Satisfaction (CSAT) Score
50 / 100
Authentic Brands Group has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Authentic Brands Group Customer Service
2.8/5
Authentic Brands Group has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Authentic Brands Group's overall Customer Service score rated by its users and customers.
About Authentic Brands Group's Customer Service
Website
http://www.abg-nyc.com
Authentic Brands Group as an Employer
2.4/5
Authentic Brands Group has a 2.4/5 stars for its overall company culture rated by their employees
bottom
10%
CEO of Authentic Brands Group
In the Bottom 10% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Authentic Brands Group scored a -20 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Authentic Brands Group would recommend the brand to a friend. ENPS measures how likely Authentic Brands Group employees would recommend working at Authentic Brands Group to a friend.
Net Promoter Score
-20
NPS Score
| 20% | Promoters |
|---|---|
| 40% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 25% | Promoters |
|---|---|
| 25% | Passive |
| 50% | Detractors |
