-52
NPS
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Auto Club of Southern California
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About Auto Club of Southern California's Brand
Brand at a Glance
84%
Customer Loyalty
1.8/5
Product Quality
1.9/5
Pricing
1.8/5
Customer Service
Auto Club of Southern California NPS
Auto Club of Southern California's Net Promoter Score (NPS) is a -52 with 21% Promoters, 6% Passives, and 73% Detractors. Net Promoter Score tracks whether Auto Club of Southern California's customers would recommend using the product based on a scale of -100 to 100.
Auto Club of Southern California Overall NPS
| 21% | Promoters |
|---|---|
| 6% | Passives |
| 73% | Detractors |
Auto Club of Southern California NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 -53 | Dec 2023 | -53 |
Jan 2024 -55 | Jan 2024 | -55 |
Apr 2024 -54 | Apr 2024 | -54 |
Jun 2024 -57 | Jun 2024 | -57 |
Aug 2024 -57 | Aug 2024 | -57 |
Sep 2024 -57 | Sep 2024 | -57 |
Oct 2024 -59 | Oct 2024 | -59 |
Nov 2024 -51 | Nov 2024 | -51 |
Dec 2024 -49 | Dec 2024 | -49 |
Jan 2025 -49 | Jan 2025 | -49 |
Mar 2025 -50 | Mar 2025 | -50 |
May 2026 -52 | May 2026 | -52 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Auto Club of Southern California NPS by Gender
Male customers rated Auto Club of Southern California's NPS 46 points higher than Female customers.
Male
-54
Auto Club of Southern California's NPS was rated -54 by Male customers on Comparably.
17%
Promoters
12%
Passives
71%
Detractors
Female
-100
Auto Club of Southern California's NPS was rated -100 by Female customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Auto Club of Southern California NPS by Ethnicity
Auto Club of Southern California's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -73 | Caucasian | -73 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
Auto Club of Southern California NPS by Age
Auto Club of Southern California's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Auto Club of Southern California NPS by Usage
Auto Club of Southern California's NPS was rated -78 points by customers who have used Auto Club of Southern California's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -78 | Over 10 Years | -78 |
Auto Club of Southern California Customer Reviews
Out of the 6 Auto Club of Southern California customer reviews 3 were positive and 3 were constructive. Auto Club of Southern California customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Auto Club of Southern California Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Auto Club of Southern California users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Auto Club of Southern California Customer Loyalty Score by Gender
Female customers rated Auto Club of Southern California's Customer Loyalty score 9% higher than Male customers.
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Male
84%
Yes
Female
93%
Yes
Auto Club of Southern California Customer Loyalty Score by Ethnicity
Auto Club of Southern California's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Auto Club of Southern California.
86
out of 100
Caucasian
100
out of 100
Hispanic or Latino
Auto Club of Southern California Customer Loyalty Score by Age
Auto Club of Southern California's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Auto Club of Southern California.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 100% | 56-60 | 100% |
61-65 55% | 61-65 | 55% |
66+ 94% | 66+ | 94% |
Auto Club of Southern California Customer Loyalty Score by Usage
Auto Club of Southern California's Customer Loyalty score was rated 86% by customers who have used Auto Club of Southern California's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Auto Club of Southern California Customer Loyalty Score by Industry
Auto Club of Southern California's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Auto Club of Southern California Product Quality
1.8/5
Auto Club of Southern California has an overall Product Quality score of 1.8 out of 5 stars rated by its users and customers.
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Auto Club of Southern California Product Information
Auto Club of Southern California’s product quality score is a 1.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Auto Club of Southern California's product the highest. Reviewers from the Accounting industry rated Auto Club of Southern California the lowest at 1.5.
- Website
- https://www.calif.aaa.com/
- Company Size
- 5,001-10,000 Employees
Quick Insights into Auto Club of Southern California Product Quality
Auto Club of Southern California's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by Female customers.
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Ranked Auto Club of Southern California Product Quality the Highest
Ranked Auto Club of Southern California Product Quality the Lowest
Auto Club of Southern California Product Quality Score by Gender
Male customers rated Auto Club of Southern California's Product Quality score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Auto Club of Southern California.
Male
1.9/5
Female
1.5/5
Auto Club of Southern California Product Quality Score by Ethnicity
Auto Club of Southern California's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Auto Club of Southern California.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
Auto Club of Southern California Product Quality Score by Age
Auto Club of Southern California's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Auto Club of Southern California.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Auto Club of Southern California Product Quality Score by Usage
Auto Club of Southern California's Product Quality score was rated 1.6 stars by customers who have used Auto Club of Southern California's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Auto Club of Southern California Product Quality Score by Industry
Auto Club of Southern California's Product Quality score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Auto Club of Southern California Pricing
Auto Club of Southern California ROI & Value For Money
1.9/5
Auto Club of Southern California has a value for money and ROI score of 1.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Auto Club of Southern California's overall ROI score rated by its users and customers.
Auto Club of Southern California Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Auto Club of Southern California.
Quick Insights into Auto Club of Southern California ROI
Auto Club of Southern California's ROI score was rated highest by customers from the Tech industry, and rated lowest by Female customers.
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Ranked Auto Club of Southern California ROI the Highest
Ranked Auto Club of Southern California ROI the Lowest
Auto Club of Southern California ROI Score by Gender
Male customers rated Auto Club of Southern California's ROI score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Auto Club of Southern California.
Male
1.9/5
Female
1.5/5
Auto Club of Southern California ROI Score by Ethnicity
Auto Club of Southern California's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Auto Club of Southern California.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 1.6 | Hispanic or Latino | 1.6 |
Auto Club of Southern California ROI Score by Age
Auto Club of Southern California's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Auto Club of Southern California.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 1.5 | 56-60 | 1.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.5 | 66+ | 1.5 |
Auto Club of Southern California ROI Score by Usage
Auto Club of Southern California's ROI score was rated 1.6 stars by customers who have used Auto Club of Southern California's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Auto Club of Southern California ROI Score by Industry
Auto Club of Southern California's ROI score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Auto Club of Southern California Customer Satisfaction (CSAT)
Auto Club of Southern California Customer Satisfaction (CSAT) Score
17 / 100
Auto Club of Southern California has an overall Customer Satisfaction score of 17 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
15%
Satisfied
2%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
20%
Very Dissatisfied
51%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Auto Club of Southern California Customer Satisfaction
Auto Club of Southern California's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by Hispanic or Latino customers.
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Ranked Auto Club of Southern California Customer Satisfaction the Highest
Ranked Auto Club of Southern California Customer Satisfaction the Lowest
Auto Club of Southern California Customer Satisfaction Score by Gender
Male customers rated Auto Club of Southern California's Customer Satisfaction score 0 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Auto Club of Southern California.
27 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 33% | |
Very Dissatisfied | 33% |
0
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 25% | |
Very Dissatisfied | 67% |
Auto Club of Southern California Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Auto Club of Southern California's Customer Satisfaction (CSAT) score was rated 17% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Auto Club of Southern California.
17 / 100
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
28%
Very Dissatisfied
50%
CSAT according to Hispanic or Latino
Auto Club of Southern California's Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Auto Club of Southern California.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
34%
Very Dissatisfied
33%
Auto Club of Southern California Customer Satisfaction Score by Age
Auto Club of Southern California's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Auto Club of Southern California.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 0% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 14% |
Auto Club of Southern California Customer Satisfaction Score by Usage
Auto Club of Southern California's Customer Satisfaction score was rated 13 points by customers who have used Auto Club of Southern California's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Auto Club of Southern California Customer Satisfaction Score by Industry
Auto Club of Southern California's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Auto Club of Southern California Customer Satisfaction Score by Industry",
"text": "Auto Club of Southern California's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Education industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 66,
"stars": 0,
"csatScore": 66,
"text": "Auto Club of Southern California's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 66
},
{
"label": "Accounting",
"groupId": 495,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Auto Club of Southern California's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Auto Club of Southern California's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Auto Club of Southern California's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}Auto Club of Southern California Customer Service
1.8/5
Auto Club of Southern California has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Auto Club of Southern California's overall Customer Service score rated by its users and customers.
About Auto Club of Southern California's Customer Service
Website
https://www.calif.aaa.com/
Quick Insights into Auto Club of Southern California Customer Service
Auto Club of Southern California's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Hispanic or Latino customers.
Sign Up to unlock insights into how customers have ranked Auto Club of Southern California's Customer Service score.
Ranked Auto Club of Southern California Customer Service the Highest
Ranked Auto Club of Southern California Customer Service the Lowest
Auto Club of Southern California Customer Service Score by Gender
Male customers rated Auto Club of Southern California's Customer Service score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Auto Club of Southern California.
Male
1.9/5
Female
1.5/5
Auto Club of Southern California Customer Service Score by Ethnicity
Auto Club of Southern California's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Auto Club of Southern California.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
Auto Club of Southern California Customer Service Score by Age
Auto Club of Southern California's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Auto Club of Southern California.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 1.5 | 56-60 | 1.5 |
61-65 1.7 | 61-65 | 1.7 |
66+ 1.5 | 66+ | 1.5 |
Auto Club of Southern California Customer Service Score by Usage
Auto Club of Southern California's Customer Service score was rated 1.6 stars by customers who have used Auto Club of Southern California's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Auto Club of Southern California Customer Service Score by Industry
Auto Club of Southern California's Customer Service score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Auto Club of Southern California as an Employer
2.8/5
Auto Club of Southern California has a 2.8/5 stars for its overall company culture rated by their employees
bottom
20%
CEO of Auto Club of Southern California
In the Bottom 20% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Auto Club of Southern California scored a -52 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of Auto Club of Southern California would recommend the brand to a friend. ENPS measures how likely Auto Club of Southern California employees would recommend working at Auto Club of Southern California to a friend.
Net Promoter Score
-52
NPS Score
| 21% | Promoters |
|---|---|
| 6% | Passive |
| 73% | Detractors |
Employee Net Promoter Score
-40
eNPS Score
| 27% | Promoters |
|---|---|
| 6% | Passive |
| 67% | Detractors |
