24
NPS
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Bacardi
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About Bacardi's Brand
Brand at a Glance
67%
Customer Loyalty
3.9/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
Bacardi NPS
Bacardi's Net Promoter Score (NPS) is a 24 with 53% Promoters, 18% Passives, and 29% Detractors. Net Promoter Score tracks whether Bacardi's customers would recommend using the product based on a scale of -100 to 100.
Bacardi Overall NPS
| 53% | Promoters |
|---|---|
| 18% | Passives |
| 29% | Detractors |
Bacardi NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 -100 | Aug 2020 | -100 |
Apr 2021 -100 | Apr 2021 | -100 |
Feb 2022 -100 | Feb 2022 | -100 |
Aug 2022 -20 | Aug 2022 | -20 |
Sep 2022 0 | Sep 2022 | 0 |
Oct 2022 15 | Oct 2022 | 15 |
Nov 2022 22 | Nov 2022 | 22 |
Nov 2023 17 | Nov 2023 | 17 |
Feb 2024 29 | Feb 2024 | 29 |
Mar 2024 20 | Mar 2024 | 20 |
May 2024 25 | May 2024 | 25 |
Mar 2025 22 | Mar 2025 | 22 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bacardi NPS by Gender
Female customers rated Bacardi's NPS 34 points higher than Male customers.
Male
0
Bacardi's NPS was rated by Male customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Female
34
Bacardi's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Bacardi NPS by Ethnicity
Bacardi's NPS was rated 67 points by Hispanic or Latino customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 67 | Hispanic or Latino | 67 |
Bacardi NPS by Usage
Bacardi's NPS was rated the highest by customers who have used Bacardi's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -34 | 2 to 5 Years | -34 |
Over 10 Years 67 | Over 10 Years | 67 |
Bacardi Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Bacardi users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bacardi Customer Loyalty Score by Gender
Male customers rated Bacardi's Customer Loyalty score 30% higher than Female customers.
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Male
70%
Yes
Female
40%
Yes
Bacardi Customer Loyalty Score by Ethnicity
Bacardi's Customer Loyalty score was rated 100% by Hispanic or Latino customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bacardi.
100
out of 100
Hispanic or Latino
Bacardi Customer Loyalty Score by Usage
Bacardi's Customer Loyalty score was rated the highest by customers who have used Bacardi's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Bacardi Product Quality
3.9/5
Bacardi has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Bacardi Product Information
Bacardi’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Company Size
- 5,001-10,000 Employees
Quick Insights into Bacardi Product Quality
Bacardi's Product Quality score was rated highest by customers who have used Bacardi's products/services for 2 to 5 Years, and rated lowest by customers who have used Bacardi's products/services for Over 10 Years.
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Ranked Bacardi Product Quality the Highest
Ranked Bacardi Product Quality the Lowest
Bacardi Product Quality Score by Gender
Male customers rated Bacardi's Product Quality score 0.3 stars higher than Female customers.
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Male
4.6/5
Female
4.3/5
Bacardi Product Quality Score by Ethnicity
Bacardi's Product Quality score was rated 4.3 stars by Hispanic or Latino customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bacardi.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
Bacardi Product Quality Score by Usage
Bacardi's Product Quality score was rated the highest by customers who have used Bacardi's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Bacardi Pricing
Bacardi ROI & Value For Money
3.5/5
Bacardi has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into Bacardi ROI
Bacardi's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers who have used Bacardi's products/services for 2 to 5 Years.
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Ranked Bacardi ROI the Highest
Ranked Bacardi ROI the Lowest
Bacardi ROI Score by Gender
Female customers rated Bacardi's ROI score 0.7 stars higher than Male customers.
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Male
3.1/5
Female
3.8/5
Bacardi ROI Score by Ethnicity
Bacardi's ROI score was rated 4.6 stars by Hispanic or Latino customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bacardi.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Bacardi ROI Score by Usage
Bacardi's ROI score was rated the highest by customers who have used Bacardi's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Bacardi Customer Satisfaction (CSAT)
Bacardi Customer Satisfaction (CSAT) Score
91 / 100
Bacardi has an overall Customer Satisfaction score of 91 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
55%
Satisfied
36%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bacardi Customer Satisfaction
Bacardi's Customer Satisfaction score was rated highest by Hispanic or Latino customers.
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Ranked Bacardi Customer Satisfaction the Highest
Bacardi Customer Satisfaction Score by Gender
Bacardi's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Bacardi.
100 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Bacardi Customer Satisfaction Score by Ethnicity
CSAT according to Hispanic or Latino
Bacardi's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Bacardi.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Bacardi Customer Satisfaction Score by Usage
Bacardi's Customer Satisfaction score was rated 100 points by customers who have used Bacardi's products/services for Over 10 Years.
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Bacardi Customer Service
3.6/5
Bacardi has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Bacardi's Customer Service
Address
Bermuda
Website
http://www.bacardilimited.com
Quick Insights into Bacardi Customer Service
Bacardi's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers who have used Bacardi's products/services for 2 to 5 Years.
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Ranked Bacardi Customer Service the Highest
Ranked Bacardi Customer Service the Lowest
Bacardi Customer Service Score by Gender
Female customers rated Bacardi's Customer Service score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Bacardi.
Male
3.1/5
Female
3.8/5
Bacardi Customer Service Score by Ethnicity
Bacardi's Customer Service score was rated 4.6 stars by Hispanic or Latino customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bacardi.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Bacardi Customer Service Score by Usage
Bacardi's Customer Service score was rated the highest by customers who have used Bacardi's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Bacardi as an Employer
Consumer vs. Employees
Bacardi scored a 24 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of Bacardi would recommend the brand to a friend. ENPS measures how likely Bacardi employees would recommend working at Bacardi to a friend.
Net Promoter Score
24
NPS Score
| 53% | Promoters |
|---|---|
| 18% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
50
eNPS Score
| 75% | Promoters |
|---|---|
| 0% | Passive |
| 25% | Detractors |
